Industry WIKI

Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business pr

Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases, it functions like an advertorial. The word native refers to the coherence of the content

In response to shifts in consumer behavior and conditions brought on by postmodernism, many companies changed their marketing approach to address and create more nimble, immersive experience and customer engagements. Postmodern branding are practices of personifying a brand based on a core set of traits. Postmodern branding behaviors understand and leverage technology, space, and mindset

Predatory advertising, or predatory marketing, can be largely understood as the practice of manipulating vulnerable persons such as children, or adults with cognitive issues into unfavorable market transactions through the undisclosed exploitation of these vulnerabilities. The vulnerabilities of persons/populations can be hard to determine, especially as they are contextually dependent a

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the ri