Industry WIKI

BPCE (for Banque Populaire Caisse d'Epargne) is a major French banking group formed by the 2009 merger of two major retail banking groups, Groupe Caisse d'Épargne and Groupe Banque Populaire. As of 2025, it was France's third-largest bank, and the twenty-first in the world by total assets. It has more than 8,200 branches nationwide under their respective brand names serving nearly 150 mi

Bumble Bee Foods, LLC, is an American company that produces canned tuna, salmon, other seafoods, and chicken under the brand names "Bumble Bee," "Wild Selections," "Beach Cliff," "Brunswick," and "Snow's." The brand is marketed as "Clover Leaf" in Canada. The company is headquartered in San Diego, California, United States. It is owned by FCF Co, Ltd. of Taiwan.

Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.

Hisense Kelon, doing business as Kelon (stylized in all uppercase in its logo) and formerly known as Guangdong Kelon Electrical Holdings Company Limited, is one of the largest Chinese manufacturers of white goods, producing refrigerators, air conditioners, and small electric appliances. The company is well known in mainland China under its brand names Kelon (科龙) and Ronshen (容声). The com

Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market

The Topps Company, Inc. is an American company that manufactures trading cards and other collectables. Formerly based in New York City, Topps is best known as a producer of baseball and other sports- and non-sports-themed trading cards. Topps also produces cards under the brand names Allen & Ginter and Bowman.

Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This market