Industry WIKI

Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in magazines, but also via online platforms.

Marsh Supermarkets was an American retail food chain headquartered in Indianapolis, Indiana, with a peak number of 86 stores in 2013 located throughout central Indiana and parts of western Ohio (including metropolitan Cincinnati). Its eventual parent company was Sun Capital Partners, headquartered in Boca Raton, Florida.