Industry WIKI

Advertising clutter or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. It can occur in television, radio, print media, direct mail and online advertising. Clutter may be assessed objectively, through the number of advertisements or the proportion of advertising content, or subjectively, through the amount of a

Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. Th