Industry WIKI

A Christmas club is a special-purpose savings account, first offered by various banks and credit unions in the United States beginning in the early 20th century, including the Great Depression. Bank customers would deposit a set amount of money each week into a savings account, and receive the money back at the end of the year for Christmas shopping.

Consumerism is a socio-cultural and economic phenomenon in which the aspirations of many individuals include the acquisition of goods and services beyond those necessary for survival or traditional displays. In contemporary consumer society, the purchase and the consumption of products have evolved beyond the mere satisfaction of basic human needs, transforming into an activity that is n

The study of the history of marketing, as a discipline, is important because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or serv

IMX (Interactive Music Exchange) is an American music television program that aired daily from 2002 to 2004 on MMUSA (renamed Fuse TV in May 2003). Described as a "fully converged music industry simulation game" and "part TV show, part Internet game," the program asked viewers to register at the network's website and buy ownership interests in popular artists, songs, and albums. In deali

Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps identify and analyze market needs, market size and the competition. Its techniques encompass both qualitative

Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce.