Industry WIKI

An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target

Capital strike is the practice of businesses withholding any form of new investment in an economy, in order to attain some form of favorable policy. Capital strikes may arise from the determination that return on investment may be low or nonexistent or from the belief that by withholding investment certain political or economic changes may be achieved—or from a combination of the two. Ca

In oligopoly theory, conjectural variation is the belief that one firm has an idea about the way its competitors may react if it varies its output or price. The firm forms a conjecture about the variation in the other firm's output that will accompany any change in its own output.

Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer beh

A data broker is an individual or company that specializes in collecting personal data (such as income, ethnicity, political beliefs, or geolocation data) or data about people, mostly from public records but sometimes sourced privately, and selling or licensing such information to third parties for a variety of uses. Sources, usually Internet-based since the 1990s, may include census and

Economic materialism, known colloquially simply as materialism, is a personal attitude that attaches importance to acquiring (and often consuming) material goods. The use of the term "materialistic" to describe an individual's personality or a society tends to have a negative or critical connotation. Rarely also called acquisitiveness, it is often associated with a value system that rega

An expert system for mortgages is a computer program that contains the knowledge and analytical skills of human authorities, related to mortgage banking. Loan departments are interested in expert systems for mortgages because of the growing cost of labor which makes the handling and acceptance of relatively small loans less profitable. They also see in the application of expert systems a

The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". This phenomenon circulates around the concept of expectation, more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have ye

Impact investing refers to investments "made into companies, organizations, and funds with the intention to generate a measurable, beneficial social or environmental impact alongside a financial return". At its core, impact investing is about an alignment of an investor's beliefs and values with the allocation of capital to address social and/or environmental issues.

The Ministry of Finances (Albanian: Ministria e Financave) is a department of the Albanian Government, responsible for designing and implementing fiscal policies, preparing and administering the state budget, managing public finances, and supervising the tax and customs system in Albania. The current Minister is Petrit Malaj, who has held this position since 2024 and was reconfirmed aft

Money Box is a weekly personal finance radio programme on BBC Radio 4, produced by BBC News, currently presented by Paul Lewis. The programme is broadcast live each Saturday in the half-hour slot just after midday. It is repeated on Sunday evenings just after 9.00pm.

Money disorders refer to problematic financial beliefs and behaviors that can cause significant distress and hinder one's social or occupational well-being. These issues often stem from financial stress or an inability to effectively utilize one's financial resources, leading to clinically significant challenges. Money disorders refer to enduring and often unchanging patterns of self-des

The main belief behind the concept of a money trust is that the majority of the world's financial wealth and political power could be controlled by a powerful few.

Money worship is a type of money disorder, with the core driver being the belief that acquiring more money will lead to greater happiness. Individuals with this disorder are obsessed with the idea that obtaining more money is necessary to make progress in life and simultaneously convinced that they will never have enough money to fulfill their needs or desires. Those afflicted with this

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a binary compensation commission

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables." The term psychographics is derived from the words "psychological" and "demographics." Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

This Man, often called the Dream Man, is a conceptual art project and hoax created by Italian sociologist and marketer Andrea Natella. In 2008, Natella created a website called "Ever Dream This Man?" describing a supposed mysterious individual who has reportedly appeared in the dreams of numerous people around the world since 2006.