Industry WIKI

Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely d

Merchandising is the process of contributing to the sale of products to a retail consumer by displaying for-sale products in ways that enticed to purchase more items or products.