Industry WIKI

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value, found in packages of brand-name retail products. These items are generally included in the price of the product, and are included with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced (and sometimes numbered) in series are used extensi

The Topps Company, Inc. is an American company that manufactures trading cards and other collectables. Formerly based in New York City, Topps is best known as a producer of baseball and other sports- and non-sports-themed trading cards. Topps also produces cards under the brand names Allen & Ginter and Bowman.