Industry WIKI

Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable competitive advantage. It provides a structured and deliberate approach to promoting products or services by aligning organizational resources, market insights, and long-term objectives through systematic planning and analysis.

In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. The S-T-P framework implements market segmentation in three steps:

Tobin's q (or the q ratio, and Marris's v), is the ratio between a physical asset's market value and its replacement cost. It was first introduced by Robin Marris as a firm-level microeconomic variable in his 1964 book The Economic Theory of Managerial Capitalism, and was shortly afterwards further analysed by Richard Kahn in early drafts of his paper Notes on the Rate of Interest and th