Industry WIKI

Economic materialism, known colloquially simply as materialism, is a personal attitude that attaches importance to acquiring (and often consuming) material goods. The use of the term "materialistic" to describe an individual's personality or a society tends to have a negative or critical connotation. Rarely also called acquisitiveness, it is often associated with a value system that rega

Generation X, often shortened to Gen X, is the demographic cohort following the baby boomers and preceding millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the late 1970s to early 1980s as its ending birth years, with the generation generally defined as people born from 1965 to 1980. By this definition and U.S. census data, there are 65.2

Generational contract (also inter-generational contract) is a concept used in the research of the relations between generations within a society. It refers to an agreement or consensus regarding the roles and mutual responsibilities of different age groups or generations. The contract governs the relationships between overlapping generations and works to produce benefits for all age grou

LGBTQ marketing is the act of marketing to LGBTQ customers, either with dedicated ads or general ads, or through sponsorships of LGBTQ organizations and events, or the targeted use of any other element of the marketing mix.

A pension (; from Latin pensiō 'payment') is a fund or pay-as-you-go scheme into which amounts are paid regularly during an individual's working career, and from which periodic payments are made to support the person's retirement from work. A pension may be either a "defined benefit plan", where defined periodic payments are made in retirement and the contributions to the pension are ad

Social capital is a concept used in sociology and economics to define networks of relationships which are productive towards advancing the goals of individuals and groups.

In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.