Industry WIKI

This is a list of abbreviations used in a business or financial context.

Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce.

In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. The S-T-P framework implements market segmentation in three steps:

A voucher is a bond which is worth a certain monetary value and which may be redeemed only for specific reasons or on specific goods.