Industry WIKI

Account-based selling, also known as account-based sales and hyper-segmented sales, is a strategic sales model in which the sale of goods or services is carried out to narrow segments of the target audience or specific decision makers. In a typical ABS concept, the selling company forms a target audience, then divides it into narrow segments to offline selling.

An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target

Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planner

The Albuquerque craft beer market consists of a growing list of local emerging alcohol manufacturing and retail businesses catering to a target consumption audience. According to 2011 US Census Bureau data, the Albuquerque Metropolitan Area has 29 establishments categorized under the 445(3)(1) Beer, Wine, and Liquor stores designations. The New Mexico Secretary of State's website shows o

An annoyance factor (or nuisance or irritation factor), in advertising and brand management, is a variable used to measure consumers' perception level of annoyance in an ad, then analyzed to help evaluate the ad's effectiveness. The variable can be observed or inferred and is a type that might be used in factor analyses. An annoyance effect (or nuisance or irritation effect) is a referen

An aspirational brand is a term in consumer marketing for a brand or product which a large segment of its exposure audience wishes to own, but for economic reasons cannot. Because the desire for aspirational goods is relative to the consumer's purchasing power, an aspirational brand may be a luxury good if the person desires it, or it may simply be any product whether luxury or not if a

Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. I

Audience Response is a type of interaction associated with the use of online systems such as presentations to facilitate interaction between a presenter and their audience. Systems for co-located audiences combine Wireless hardware with presentation software. Systems for remote audiences may use telephones or web polls for audiences watching through television or the internet. Various na

Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business pr

Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers. This accomplishes four things for a business:

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users. Content marketing a

A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time.

Faith-based marketing is the integration of religious faith into marketing and business. Such agencies specialize in marketing faith-based products and creating partnerships that target specific groups, such as the family-based audience. In the United States this type of marketing can help reach Christians, who enjoy an estimated purchasing power of over $5.1 trillion a year. Marketing r

Fear, Uncertainty, and Doubt (FUD), or Fear, Uncertainty, Doubt, and Despair (FUDD), is a manipulative tactic used in sales, media, marketing, public relations, opinion polling, and cults. FUD is generally a strategy to influence by disseminating negative, dubious, and false information. FUD is "implicit coercion" by "any kind of disinformation used as a competitive weapon." It is a tact

Featherbedding is the practice of hiring more workers than are needed to perform a given job, or to adopt work procedures which appear pointless, complex and time-consuming merely to employ additional workers. The term "make-work" is sometimes used as a synonym for featherbedding.

In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated exposure.

Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as text, images, animations, video, and audio. Interactions may be pre-programmed, stochastically driven, or even AI-driven. Over the years, interactive media has expanded across gaming, education, social platforms, and immersive technologies like VR and AR. With the rise of AI

International tourism advertising is tourism-related marketing on the part of a private or public entity directed towards audiences abroad, and might target potential travelers and non-travelers alike. Wholly private firms such as travel agencies, hotel chains, cruise agencies, non-governmental organizations (NGOs) often run their own advertising campaigns to market their existence, mis

In South Korea, Korean celebrities often work with South Korean commercial and advertisement industries. Companies are quoted as saying that they use Korean idols to change their brands' image to a young, fresh one and promote their goods to a younger, wider, and global audience. This page focuses specifically on Korean idols in domestic and foreign advertisements. The items or goods tha

LandlordInvest is a peer-to-peer lending platform that enables people to invest in residential, commercial, and semi-commercial bridging and development loans. The platform's target audiences are professional property investors and landlords. It was the first residential property-backed Innovative Finance ISA made available to UK savers.

Lemonade Stand is a business podcast that launched on March 6, 2025, hosted by content creators Brandon Ewing (Atrioc), Aiden McCaig (Calvin), and Douglas Wreden (DougDoug). The podcast discusses business, technology, and politics, targeting a primarily Generation Z audience. In October 2025, Vox Media announced a partnership with the podcast, assuming sales, marketing, and distribution

Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps identify and analyze market needs, market size and the competition. Its techniques encompass both qualitative

Marketing communications (also known MC, marcom(s), marcomm(s) or just simply communications) refers to the combined use of different marketing channels and tools. Marketing communication channels focus on how businesses communicate a message to their desired market, or the greater market in general. It can also include the internal communications of the organization. Marketing communica

Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events.

Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advances the interests and agendas of perpetrators of such campaigns.

A media market, also known as a broadcast market, media region, designated market area (DMA), or television market area, is a geographic region in which the population receives similar television, radio, and other media offerings, including newspapers and digital media. Media markets are used worldwide for audience measurement, advertising planning, and broadcast regulation, although the

Media planning entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves identifying the characteristics of the target audience or market as well as who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages,

Mervyn Allister King, Baron King of Lothbury, (born 30 March 1948) is a British economist and public servant who was governor of the Bank of England from 2003 to 2013. Emeritus Professor of the London School of Economics and chairman of the Philharmonia since 2020, Lord King served as president of Marylebone Cricket Club for 2024/25.

Networks are crucial parts of any action taken in a marketplace. Peter Drucker even described the future economy as one of a society of networks. Companies embedded in such networks stand to gain a lot. There are a number of different network models, which have distinct relevance to customers, and marketing initiatives. A network in marketing can be formed either strategically (e.g. Bus

Television news ratings in Australia are collected by three main organisations: OzTAM in metropolitan areas, Regional TAM in regional areas serviced by three commercial television networks, and in areas with two commercial networks, Nielsen Media Research Australia. Ratings are collected for 40 weeks during the year, excluding a two-week break during Easter and ten weeks over summer. The

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that has long been the deciding factor in canceling or renewing television shows by

NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is an American marketing research firm, with worldwide headquarters in Chicago, Illinois, United States. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm GfK in 2023.

Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. Significant developers of the opinion leade

Marketing refers to the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management. The following outline provides an overview and topical guide to the subject:

A panel discussion, or simply a panel, involves a group of people gathered to discuss a topic in front of an audience, typically at scientific, business, or academic conferences, fan conventions, and on television shows.

Pennies from Heaven is a 1981 American musical romantic drama film directed by Herbert Ross, based on the 1978 BBC television drama. Dennis Potter adapted his screenplay from the BBC series for American audiences, changing its setting from London and the Forest of Dean to Depression-era Chicago and rural Illinois.

Planet Money is an American podcast and blog produced by NPR that explains economic topics in a way that is aimed at a broad audience. Alex Blumberg and Adam Davidson created the podcast in the early days of the 2008 financial crisis. Episodes are generally 30 minutes or less stand-alone explorations of a specific concept, though the podcast has also released several series following spe

Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product. The two components are designed to work in tandem so as to provide more information to the purchaser regarding factors such as ongoing

Product marketing is a "core business function that plans and executes how a product is positioned, priced, and promoted to a defined audience. It aims to generate demand and support sustainable growth through activities such as positioning, packaging, and pricing, and go-to-market execution," as stated by A.H. Mujumder.

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the ri

Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject.

Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience. It governs the development cycle of a product from its inception to the mark

Strategic communication is the purposeful use of communication by an organization to reach a specific goal. Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication. The modern process features advanced planning, international telecommunications

The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size. In the particular case of television, a device is attached to the TV set in a few thousand viewers' house

Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs, while Japan refers to them as CMs (Commercial Messages).

A trial balloon, or kite-flying (used in the UK and elsewhere), is information sent out to the media in order to observe the reaction of an audience. It is used by companies sending out press releases to judge customer reaction, and by politicians who deliberately leak information on a policy change. The term is of French origin. Trial balloon translates French ballon d'essai, which was

Will it play in Peoria? is an American English figure of speech that is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream audiences or across a broad range of demographic and psychographic groups in the United States.