Industry WIKI

The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including "1984" and "Get a Mac". Many of Apple's product ann

The post-PC era was a market trend observed during the 2010s involving a decline in the sales of personal computers (PCs) in favor of post-PC devices, which include mobile devices such as smartphones and tablet computers as well as other mobile computers such as wearable and ubiquitous ones. These devices emphasize portability and connectivity, including the use of cloud-based services,