Industry WIKI

Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By using data-driven insights, CRM often involves dedicated information systems that help store and analyze customer data, support communication, and coordinate sales, marketing, and service activities.

A data cooperative is a group of individuals voluntarily pooling together their data. As an entity, a data cooperative is a type of data infrastructure, formed through the voluntary and collaborative pooling efforts of individuals. Data cooperatives allow individuals to get paid for the data they create and to exercise more pricing power than they would have on their own or in an- other

Mobile location analytics (MLA) is a type of customer intelligence and refers to technology for retailers, including developing aggregate reports used to reduce waiting times at checkouts, improving store layouts, and understanding consumer shopping patterns. The reports are generated by recognizing the Wi-Fi or Bluetooth addresses of cell phones as they interact with store networks.