Industry WIKI

The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of:

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value, found in packages of brand-name retail products. These items are generally included in the price of the product, and are included with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced (and sometimes numbered) in series are used extensi