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Ernest Dichter
Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research". Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. His ideas significantly influenced advert
Trading basicsNeural network (machine learning)
In machine learning, a neural network (NN) or artificial neural network (ANN) is a computational model inspired by the structure and functions of biological neural networks.