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Trading basics
Direct market
The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of:
Trading basicsIndependent News
Independent News Co. was a magazine and comic book distribution business owned by National Periodical Publications, the parent company of DC Comics. Independent News distributed all DC publications, as well as those of a few rival publishers, such as Marvel Comics from 1957 to 1969, in addition to pulp and popular magazines. The company was founded in 1932 and operated until 1970.