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Audience measurement

Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. I

Trading basics

Korean idols in advertising

In South Korea, Korean celebrities often work with South Korean commercial and advertisement industries. Companies are quoted as saying that they use Korean idols to change their brands' image to a young, fresh one and promote their goods to a younger, wider, and global audience. This page focuses specifically on Korean idols in domestic and foreign advertisements. The items or goods tha