Industry WIKI

Rum-running, or bootlegging, is the illegal business of smuggling alcoholic beverages where such transportation is forbidden by law. Smuggling circumvents alcohol taxes and outright prohibition of alcohol sales.

In the Space Cola Wars, the major soft drink competitors Coca-Cola and Pepsi engaged in costly marketing campaigns and product tests to get their beverages into space, in continuation of the so-called "Cola Wars". The competition began in 1985 during the STS-51-F Space Shuttle mission, when astronauts tested specially designed soda cans from each company to see how the carbonated drinks