Industry WIKI

Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in magazines, but also via online platforms.

Mansoor Ijaz (born August 1961) is an American venture financier and hedge-fund manager. He is founder and chairman of Crescent Investment Management Ltd, a New York and London-based investment firm that operates CARAT, a proprietary trading system developed by Ijaz in the late 1980s. His venture investments included unsuccessful efforts in 2013 to acquire a stake in Lotus F1, a Formula