Industry WIKI

In marketing and consumer behaviour, brand loyalty refers to a consumer's consistent preference for a particular brand and their commitment to repeatedly purchasing its products or services despite competing alternatives, market changes, or product shortcomings. It may also be reflected in behaviors such as positive word-of-mouth advocacy.

False advertising is the act of publishing, transmitting, distributing or otherwise publicly circulating an advertisement containing a false claim or statement, to promote the sale of property, goods or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments u

"Pester power", or "the nag factor", as the phenomenon is known in U.S. literature, is the "tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items". The phrase is used to describe the negative connotations of children's influence in their parents' buying habits.

Sugar is heavily marketed both by sugar producers and the producers of sugary drinks and foods. Apart from direct marketing methods such as messaging on packaging, television ads, advergames, and product placement in setting like blogs, industry has worked to steer coverage of sugar-related health information in popular media, including news media and social media.