Industry WIKI

Ad blocking (or ad filtering) is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods, such as browsers with inside blocking.

Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, public service announcements, and corporate or political groups.