Industry WIKI

Advertising clutter or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. It can occur in television, radio, print media, direct mail and online advertising. Clutter may be assessed objectively, through the number of advertisements or the proportion of advertising content, or subjectively, through the amount of a

A patent medicine (sometimes called a proprietary medicine) is a non-prescription medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name, and – often falsely – claimed to be effective against minor disorders and symptoms, as opposed to a prescription drug that could be obtained only through a pharmacist, usually with a doctor's prescrip