Industry WIKI

Fear, Uncertainty, and Doubt (FUD), or Fear, Uncertainty, Doubt, and Despair (FUDD), is a manipulative tactic used in sales, media, marketing, public relations, opinion polling, and cults. FUD is generally a strategy to influence by disseminating negative, dubious, and false information. FUD is "implicit coercion" by "any kind of disinformation used as a competitive weapon." It is a tact

Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advances the interests and agendas of perpetrators of such campaigns.