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Trading basics

Fashion merchandising

Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process. Fashion Merchandising is a job that is done world- wide

Trading basics

Global trade of secondhand clothing

The global trade of secondhand clothing is a long-standing industry, which has been facilitated by the abundance of donated clothing in wealthy countries. This trade accounts for approximately 0.5% of the total value of clothing traded worldwide, while by weight it accounts for 5%. However, in some countries, imported used clothing constitutes the majority of clothing purchased and used.

Trading basics

Jostens

Jostens Inc. is an American manufacturer of memorabilia. The company is primarily known for its production of yearbooks, academic regalia, and class rings for various high schools and colleges as well as championship rings for sports. For over 50 years, Jostens has been the supplier of the Super Bowl championship rings. Jostens also produced photobook products for Disney's PhotoPass phot

Trading basics

Social media use in the fashion industry

Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has

Trading basics

Trickle-down fashion

Trickle-down fashion is a model of product adoption in marketing that affects many consumer goods and services.