Industry WIKI

Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.

In marketing and economics, a product is any object, service, or system offered to a market to satisfy a customer’s need or want. Products may be tangible, such as physical goods that can be touched and owned, or intangible, such as services, digital currency products offerings, or rights that provide value without physical form. Products are created through processes of design, producti

Product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute information to sales channels such as e-commerce websites, print catalogues, on