Industry WIKI

Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities.

A grey market or dark market (sometimes confused with the similar term "parallel market") is the trade of a commodity through distribution channels that are not authorised by the original manufacturer or trademark proprietor. Grey market products (grey goods) are products traded outside the manufacturer's authorised channel.

The packaging and labeling of food is subject to regulation in most regions/jurisdictions, to prevent false advertising and to promote food safety, and increasingly to provide greater information to consumers relating to quality or lifestyle concerns.