Industry WIKI

Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters (also known as flyers) are put up in public view. In the United States, the technique is commonly referred to as wheatpasting, because wheatpaste is often used to adhere the posters. Posters are often adhered to construction site barricades, building façades and in alleyways.

Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. Based on the shifting characteristics of modern-day consumers – such as increased