Industry WIKI

Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities.

The packaging and labeling of food is subject to regulation in most regions/jurisdictions, to prevent false advertising and to promote food safety, and increasingly to provide greater information to consumers relating to quality or lifestyle concerns.

Wine fraud relates to dishonest behavior in the commerce of wine. The most prevalent type of fraud involves wines that are adulterated, usually with the addition of cheaper products (such as juices) and sometimes with harmful chemicals and sweeteners (compensating for color or flavor).