Industry WIKI

The overnight policy rate is an overnight interest rate set by Bank Negara Malaysia (BNM) used for monetary policy direction. It is the target rate for the day-to-day liquidity operations of the BNM. The overnight policy rate (OPR) is the interest rate at which a depository institution lends immediately available funds (balances within the central bank) to another depository institution

Pakistan Mercantile Exchange, formerly known as National Commodity Exchange Limited is a futures commodity exchange based in Karachi, Pakistan. It is the only company in Pakistan to provide a centralised and regulated place for commodity futures trading and is regulated by Securities and Exchange Commission of Pakistan (SECP). It began its full trading operations on 11 May 2007.

The Pakistan Stock Exchange (PSX), founded as Karachi Stock Exchange (KSE) in 1947, is a stock exchange based in Karachi, Pakistan. In January 2016, the Karachi Stock Exchange merged with the Lahore Stock Exchange and Islamabad Stock Exchange to form the PSX, aiming to reduce market fragmentation and attract strategic investment partnerships.

The Pan-African Payment and Settlement System (PAPSS) is a Pan-African real-time gross settlement (RTGS) infrastructure for cross-border payments in distinct local currencies. It was publicly launched on January 13, 2022 by the African Union (AU) and the African Export-Import Bank (Afreximbank) to compliment trading under the African Continental Free Trade Area (AfCFTA) with further roll

The balboa (sign: B/.; ISO 4217: PAB) is, along with the United States dollar, one of the official currencies of Panama. It is named in honor of the Spanish explorer and conquistador Vasco Núñez de Balboa. The balboa is subdivided into 100 centésimos.

A Panda bond is a Chinese renminbi-denominated bond from a non-Chinese issuer, sold in the People's Republic of China. Unlike the dim sum bond, Panda bonds are issued in the onshore market for onshore renminbi.

Panic buying (alternatively hyphenated as panic-buying; also known as panic purchasing) occurs when consumers buy unusually large amounts of a product in anticipation of, or after, a disaster or perceived disaster, or in anticipation of a large price increase or shortage.

Paper wealth means financial assets or possessions as measured by their monetary value, as reflected in the price of assets – how much money one's assets could be sold for. Paper wealth is contrasted with real wealth, which refers to one's actual physical assets. For example, if one owns a house and its assessed value increases (relative to the general price level, i.e., assuming no infl

A patent medicine (sometimes called a proprietary medicine) is a non-prescription medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name, and – often falsely – claimed to be effective against minor disorders and symptoms, as opposed to a prescription drug that could be obtained only through a pharmacist, usually with a doctor's prescrip

Paulista Avenue (Avenida Paulista in Portuguese, Paulista being the demonym for those born in the state of São Paulo) is one of the most important avenues in São Paulo, Brazil. It stretches 2.8 kilometres (1.7 mi) and runs northwest to southeast. Its northwest point is Praça Marechal Cordeiro de Farias at its intersection with Rua da Consolação and its southeast point is Praça Oswaldo C

Monetary reform of 1991 (known also as Pavlov Reform) was the last such reform in the Soviet Union. The reform retired and confiscated large-denomination bills to attempt to dampen inflation and combat the black market within the Soviet Union. It began on January 22, 1991. Its architect was Minister of Finance Valentin Pavlov, who was to become the last prime minister of the Soviet Union

A pawnbroker is an individual who offers secured loans to people by taking items of personal property as collateral. A pawnbrokering entity is called a pawnshop or pawnbrokerage. While many items can be pawned, pawnshops typically accept jewelry, musical instruments, coins, gold, silver and firearms. Home-audio equipment, computers, video-game systems, televisions, cameras, and power t

The payment card industry (PCI) denotes the payment systems used for debit, credit, prepaid, e-purse, ATM, and POS cards and associated businesses.

PayNow is a near-instant real-time payment system developed by Association of Banks in Singapore. The interface facilitates inter-bank peer-to-peer and person-to-merchant transactions. The system is supported by all major Singaporean banks and is regulated by the Monetary Authority of Singapore (MAS) and works by transferring funds between two bank accounts.

Pension regulation is a legal term encompassing, the set of laws, rules and authoritative standards governing the pension industry, and the procedures needed to enforce them.

The pensions crisis, or pensions time bomb is the predicted difficulty in paying for corporate or government pension benefits in various countries, due to a mismatch between pension obligations and the resources set aside to fund them. The basic difficulty of the pension problem is that institutions must be sustained over far longer than the political planning horizon. Shifting demograph

There are various types of Pensions in Armenia, including social pensions (granted to all individuals who reach the age of 63, both for laborers and not), mandatory funded pensions (a return on investment from mandatory funded pensions), or voluntary funded pensions (payments of supplementary pension collected over the years from income as well as insurance fees). Currently, Amundi-ACBA

Mexico reformed its pension system in 1997, transforming it from a pay as you go (PAYG), defined benefit (DB) scheme to a fully funded, private and mandatory defined contribution (DC) scheme. The reform was modeled after the pension reforms in Chile in the early 1980s, and was a result of recommendations from the World Bank. On December 10, 2020, the Mexican pension system would again un

In economics, specifically general equilibrium theory, a perfect market, also known as an atomistic market, is defined by several idealizing conditions, collectively called perfect competition, or atomistic competition. In theoretical models where conditions of perfect competition hold, it has been demonstrated that a market will reach an equilibrium in which the quantity supplied for ev

The Permanent Court of Arbitration (PCA) is an intergovernmental organization headquartered at the Peace Palace in The Hague, Netherlands, which was built to house the PCA.

Personal income is an individual's total earnings from wages, investment interest, and other sources. The Bureau of Labor Statistics reported that median usual weekly earnings for full-time wage and salary workers were $1,251 in the second quarter of 2026, not seasonally adjusted, 4.6 percent higher than a year earlier. For the year 2024, the U.S. Census Bureau estimates that the median

Throughout modern history a variety of perspectives on capitalism have evolved based on different schools of thought.

The petro (₽), or petromoneda, launched in February 2018, was a crypto token issued by the government of Venezuela.

PFTS index is a benchmark index of PFTS Ukraine Stock Exchange, Ukraine's leading bourse. Beside PFTS Index, there are also the UX Index of the Ukrainian Exchange and the Ukrainian Average Index 50 (UAI-50) being composed by analysts of internet-publisher fundmarket.ua.

The Public JSC PFTS Stock Exchange is a leading stock exchange in Ukraine that for a long time (until 2006) legally was considered as a trading system, hence its name the First Stock Trading System (Ukrainian abbr. PFTS).

The Philippine Dealing & Exchange Corp. (PDEx) is a dealing exchange for major banks in the Philippines. The primary exchange of the country for all sectors is the Philippine Stock Exchange.

The Phillips curve is a representation of the relationship between unemployment and inflation in the macroeconomy, where a tradeoff between low unemployment and price stability exists. Identified by economist Bill Phillips, the curve shows a relationship between lowering unemployment with increasing wages in an economy. While Phillips did not directly link employment and inflation, this

Physical capital represents in economics one of the three primary factors of production. Physical capital is the apparatus used to produce a good and services. Physical capital represents the tangible man-made goods that help and support the production. Inventory, cash, equipment or real estate are all examples of physical capital.

A pig-butchering scam or romance baiting scam is a form of online relationship and investment fraud in which perpetrators cultivate fake romantic or social relationships with victims before persuading them to invest money, often in fraudulent cryptocurrency schemes. Such scams are common on social media and dating apps, and often involve catfishing, investment fraud, and romance scams.

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nat

In economics and industrial design, planned obsolescence (also called built-in obsolescence or premature obsolescence) is the concept of policies planning or designing a product with an artificially limited useful life or a purposely frail design, so that it becomes obsolete after a certain predetermined period of time upon which it decrementally functions or suddenly ceases to function,

The point of sale (POS), or point of purchase (POP), is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment. It is also the point at wh

A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing d

Policy bank (Chinese: 政策性银行), or policy lender, is a state-owned financial institution established by the government of the People's Republic of China with the goal of implementing official economic policies and carrying out financial business in specific fields. This measure separates policy finance from commercial finance and establishes a policy bank to undertake strictly defined poli

Political interpretations of The Wonderful Wizard of Oz include treatments of the modern fairy tale (written by L. Frank Baum and first published in 1900) as an allegory or metaphor for the political, economic, and social events of America in the 1890s. Scholars have examined four quite different versions of Oz: the novel of 1900, the Broadway play of 1902, the Hollywood film of 1939, an

Port City Colombo (Sinhala: කොළඹ වරාය නගරය, romanised: Koḷam̆ba Warāya Nagaraya) is a multi-services special economic zone located in Colombo, Sri Lanka, which is currently under construction on reclaimed land adjacent to the Galle Face Green. The land reclamation work had been completed as of January 2019. In 2017, the cost was stated to be US$ 15 billion. Port City Colombo is a multi-b

In early August 2025, Pakistan's Defence Minister Khawaja Asif made claims that over half of the country's senior bureaucrats had purchased properties in Portugal and were arranging to obtain European (Portuguese) citizenship using illicit wealth. He alleged that these officials accumulated vast sums, "billions of rupees", through corrupt practices during their tenure, enabling them to r

In marketing, positioning is the mental perception of a product or brand by customers. Brand and product positioning methods include product differentiation, advertising, market segmentation, and business models such as the marketing mix.

In response to shifts in consumer behavior and conditions brought on by postmodernism, many companies changed their marketing approach to address and create more nimble, immersive experience and customer engagements. Postmodern branding are practices of personifying a brand based on a core set of traits. Postmodern branding behaviors understand and leverage technology, space, and mindset

Postmodern marketing is a term derived from postmodern philosophical movements where there are cultural tendencies of inherent suspicion towards a global cultural narrative or meta-narrative. Postmodern marketing takes this same philosophical perspective and applies it to the way advertising initiatives are handled in the current post-World War II era. Postmodern marketing is approachi

Pradhan Mantri Jan Dhan Yojana (transl. Prime Minister's Public Finance Scheme) is a financial inclusion program of the Government of India open to Indian citizens (minors of age 10 and older can also open an account with a guardian to manage it), that aims to expand affordable access to financial services such as bank accounts, remittances, credit, insurance and pensions. This financial

Prague Stock Exchange (PSE; Czech: Burza cenných papírů Praha (BCPP)) is the largest and oldest securities market organizer in the Czech Republic. It is a 99.54 percent-owned subsidiary of Wiener Börse AG.

Precision marketing is a marketing technique that suggests successful marketing is to retain, cross-sell, and upsell existing customers.

The Prefecture for the Economic Affairs of the Holy See was a dicastery of the Roman Curia, erected on 15 August 1967, and entrusted with overseeing all the offices of the Holy See that managed finances, regardless of their degree of autonomy.

A preferential creditor (in some jurisdictions called a preferred creditor) is a creditor receiving a preferential right to payment upon the debtor's bankruptcy under applicable insolvency laws.

In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize

Presales is a process or a set of activities/sales normally carried out before a customer is acquired, though sometimes presales also extends into the period the product or service is delivered to the customer.

A price in economics is the amount of money that buyers are willing and able to pay for a particular good or service, and that sellers are willing to accept. In some situations, especially when the product is a service rather than a physical good, the price for the service may be called something else such as "rent" or "tuition". Prices are influenced by production costs, supply of the d

A price war is a form of market competition in which companies within an industry engage in aggressive pricing activity "characterized by the repeated cutting of prices below those of competitors". This leads to a cycle, where each competitor attempts to match or undercut the price of the other. Competitors are driven to follow the initial price-cut due to the downward pricing pressure,

In the context of sovereign debt crisis, private sector involvement (PSI) is, broadly speaking, the forced contribution of private sector creditors to a financial crisis resolution process, and, specifically, to the private sector incurring outright reductions ("haircuts") on the value of its debt holdings.

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value, found in packages of brand-name retail products. These items are generally included in the price of the product, and are included with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced (and sometimes numbered) in series are used extensi

In marketing, product category volume (PCV) is the weighted measure of distribution based on store sales within the product category. PCV is a refinement of all commodity volume (ACV). It examines the share of the relevant product category sold by stores in which a given product has gained distribution.

In marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers. The goal is to introduce customers to the product in hopes of getting them to purchase that item.

A product line extension is the use of an established product brand name for a new item in the same product category.

In marketing jargon, product lining refers to the offering of several related products for individual sale. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a units, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Li

Product marketing is a "core business function that plans and executes how a product is positioned, priced, and promoted to a defined audience. It aims to generate demand and support sustainable growth through activities such as positioning, packaging, and pricing, and go-to-market execution," as stated by A.H. Mujumder.

A product requirements document (PRD) is a document containing all the requirements for a certain product.

The Profit Impact of Market Strategy (PIMS) program is an empirical research initiative that analyzes the relationship between business strategy and performance outcomes. Launched at General Electric in the 1960s, the program maintains a database of 4,300 Strategic Business Units ("SBU") across multiple industries and geographies, yielding 12,600 observations (3-year snapshots) and over

In economics, the profit motive is the motivation of firms that operate so as to maximize their profits. Mainstream microeconomic theory posits that the ultimate goal of a business is "to make money" - not in the sense of increasing the firm's stock of means of payment (which is usually kept to a necessary minimum because means of payment incur costs, i.e. interest or foregone yields), b

Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the "alternative lifestyle" areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym "SCUM" officially stood for "subculture urban marketing". Perhaps recognizing the offensive nature of its label, t

ProMéxico is a trust fund of the Federal government of Mexico —a subdivision of the Secretariat of Economy— that promoted international trade and investment. ProMéxico used to be in charge of the country's active participation in the international arena by firmly establishing Mexico as an attractive, safe and competitive destination for foreign investment; encouraging the exportation of

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create

A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing, and can provide information to journalists and consumers at trade shows and convention events. Promoti

A prosumer is an individual who both consumes and produces. The term is a portmanteau of the words producer and consumer. Research has identified six types of prosumers: DIY prosumers, self-service prosumers, customizing prosumers, collaborative prosumers, monetised prosumers, and economic prosumers.

The Prudential Regulation Authority (PRA) is a United Kingdom financial services regulatory body, formed as one of the successors to the Financial Services Authority (FSA). The authority is responsible for the prudential regulation and supervision of banks, building societies, credit unions, insurers and major investment firms. It sets standards and supervises financial institutions at t

A public bank is a bank, a financial institution, in which a state, municipality, or public actors are the owners. It is an enterprise under government control. Prominent among current public banking models are the Bank of North Dakota, the Sparkassen-Finanzgruppe in Germany, and many nations' postal bank systems.

Public capital is the aggregate body of government-owned assets that are used as a means for productivity. Such assets span a wide range including: large components such as highways, airports, roads, transit systems, and railways; local, municipal components such as public education, public hospitals, police and fire protection, prisons, and courts; and critical components including wate

Public finance refers to the monetary resources available to governments and also to the study of finance within government and role of the government in the economy. Within academic settings, public finance is a widely studied subject in many branches of political science, political economy and public economics. Research assesses the government revenue and government expenditure of the

The pattern of public expenditure and revenue in Costa Rica is typical of a middle income country. According to the CIA World Factbook, in 2023, central government revenue was US $26.333 billion, while expenditure was $25.953 billion.

In the context of stock markets, the public float or free float represents the portion of shares of a corporation that are in the hands of public investors as opposed to shares held by promoters, company officers, controlling interest investors, or governments. This number is sometimes seen as a better way of calculating market capitalization, because it provides a more accurate reflecti

Public sector marketing is about managing the relationships between government organizations, the public sector, and other parties that are seeking services from them.

In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.

A purchasing cooperative is a type of cooperative arrangement, often among businesses or governments, to agree to aggregate demand to get lower prices from selected suppliers. Retailers' cooperatives are a form of purchasing cooperative. Cooperatives are often used by businesses or government agencies to reduce costs of procurement. One such organization is Sourcewell, a Minnesota-based

Quick Response Code Indonesia Standard (abbreviated as QRIS, the abbreviation being a wordplay on keris, a traditional sword; Indonesian: Kode QR Standar Indonesia) is a QR code payment system developed by Bank Indonesia (BI) and the Indonesian Payment System Association (ASPI) aimed to integrate all non-cash payment methods in Indonesia. Launched in 2019, the system enables peer-to-peer

Qualtrics, LLC is an American experience management company, with co-headquarters in Seattle, Washington, and Provo, Utah. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill.

Quantitative easing (QE) is a monetary policy action where a central bank purchases predetermined amounts of government bonds, company shares, or other financial assets (liquidity) in order to artificially stimulate economic activity. Quantitative easing is a novel form of monetary policy that began in Japan and came into wide application in the US following the 2008 financial crisis. It

Rape culture is a setting, as described by some sociological theories, in which rape is pervasive and normalized due to that setting's attitudes about gender and sexuality. Behaviors commonly associated with rape culture include victim blaming, slut-shaming, sexual objectification, trivialization of rape, denial of widespread rape, refusal to acknowledge the harm caused by sexual violenc

In economics and finance, the profit rate is the relative profitability of an investment project, a capitalist enterprise or a whole capitalist economy. It is similar to the concept of rate of return on investment. Scholarship has shown that the profit rate has fallen since 1945, especially after the Great Recession.

In economics, nominal value refers to value measured in terms of absolute money amounts, whereas real value is considered and measured against the actual goods or services for which it can be exchanged at a given time. Real value takes into account inflation and the value of an asset in relation to its purchasing power. In macroeconomics, the real gross domestic product compensates for i

Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place. It is a form of market research inbound marketing that seeks the most appropriate offer for a given customer sales opportunity, reversing the traditional outbound marketing (or interruption marketing) which aims to acquire approp

Rebranding is a marketing strategy (often called relabeling) in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image

Redlining is a discriminatory practice from the United States, in which financial services are withheld from neighborhoods that have significant numbers of racial and ethnic minorities. Redlining has mostly been directed against African Americans, as well as Mexican Americans in the Southwestern United States, Jewish Americans, and Italian Americans. The most common examples involve deni

Reference Re Securities Act [2011] 3 S.C.R. 837, 2011 SCC 66 is a landmark opinion of the Supreme Court of Canada to a reference question posed on the extent of the ability of the Parliament of Canada to use its trade and commerce power.

Reflation is used to describe a return of prices to a previous rate of inflation. One usage describes an act of stimulating the economy by increasing the money supply or by reducing taxes, seeking to bring the economy (specifically the price level) back up to the long-term trend, following a dip in the business cycle. It is the opposite of disinflation, which seeks to return the economy

Reform and opening-up, also known as the Chinese economic reform or Chinese Economic Miracle or Chinese Growth Miracle, is a variety of economic reforms in the People's Republic of China (PRC) that began in the late 20th century, after Mao Zedong's death in 1976.

Regulatory capitalism suggests that the operation maintenance and development of the international political economy increasingly depends on administrative rules outside the legislatures and the courts. In other words, it tells us that capitalism is a regulatory institution – one that is being constituted, shaped, constrained and expanded as a historically woven patchwork of regulatory i

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

A relative price is the price of a commodity such as a good or service in terms of another; i.e., the ratio of two prices. A relative price may be expressed in terms of a ratio between the prices of any two goods or the ratio between the price of one good and the price of a market basket of goods (a weighted average of the prices of all other goods available in the market).

Remittances to Bangladesh are money transfers (remittances) sent by the Bangladeshi diaspora to Bangladesh. According to the World Bank, Bangladesh is the 7th highest recipient of remittances in the world with almost $32.8 billion in 2025 and was the third highest recipient of remittances in South Asia. These transfers play a significant role in the Bangladeshi economy, contributing sub

Remittances to India are money transfers from non-resident Indians (NRIs) employed outside the country to family, friends, or relatives residing in India. India is the world's top receiver of remittances, claiming more than 12% of the world's remittances in 2015. Remittances to India stood at US$125 billion in 2023, up from US$69 billion in 2017. Remittances from India to other countries

Renewi plc is a leading European waste management company operating primarily in the Benelux region. It was listed on the London Stock Exchange (LSE) and Euronext Amsterdam until it was acquired by a consortium formed by affiliates of the Macquarie Group and BCI in June 2025.

Renminbi currency value is a debate affecting the Chinese currency unit, the renminbi (Chinese: 人民币 Code:CNY). The renminbi is classified as a managed floating exchange rate currency "with reference to a basket of currencies", which has drawn attention from nations which have freely floated currencies and has become a source of trade friction with Western nations.

Reputation capital is the quantitative measure of some entity's reputational value in some context – a community or marketplace. In the world of Web 2.0, what is increasingly valuable is trying to measure the effects of collaboration and contribution to community. Reputation capital is often seen as a form of non-cash remuneration for their efforts, and generally generates respect within

Reputation management is the deliberate influence, control, enhancement, or concealment of an individual's or group's reputation. It is a marketing technique used to modify a person's or a company's reputation in a positive way. Online reputation management (ORM) involves overseeing and influencing the search engine results related to products and services.

Reserve requirements are central bank regulations that set the minimum amount that a commercial bank must hold in liquid assets. This minimum amount, commonly referred to as the commercial bank's reserve, is generally determined by the central bank on the basis of a specified proportion of deposit liabilities of the bank. This rate is commonly referred to as the cash reserve ratio or sh

Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly from or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers.

The retail industry comprises retail businesses that sell goods and services directly to end consumers. It is a fundamental pillar of modern commerce, influencing consumption patterns, urban infrastructure, and labor markets. In major classification systems, retail is treated as a distinct set of activities.

Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). Th

At retirement, individuals stop working and no longer get employment earnings, and enter a phase of their lives, where they rely on the assets they have accumulated, to supply money for their spending needs for the rest of their lives. Retirement spend-down, or withdrawal rate, is the strategy a retiree follows to spend, decumulate or withdraw assets during retirement.

Return on marketing investment (ROMI), or marketing return on investment (MROI), is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment. Instead of money that is 'tied' up in plants and inventorie