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Trading basics

Impulse purchase

In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions, feelings, and attitudes play a decisive role in purchasing, triggered by seeing the p

Trading basics

In-game advertising

In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing.

Trading basics

Income

Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. For example, a person's income in an economic sense may be different from their income as defined by law.

Finance

Incomplete markets

In economics, incomplete markets are markets in which there does not exist an Arrow–Debreu security for every possible state of nature. In contrast with complete markets, this shortage of securities will likely restrict individuals from transferring the desired level of wealth among states.

Trading basics

Independent Treasury

The Independent Treasury was the system for managing the money supply of the United States federal government through the U.S. Treasury and its sub-treasuries, independently of the national banking and financial systems. It was created on August 6, 1846, by the 29th Congress, with the enactment of the Independent Treasury Act of 1846 (ch. 90, 9 Stat. 59). It was expanded with the creatio

Trading basics

Individual branding

Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market

Trading basics

Industrial and provident society

An industrial and provident society (IPS) is a body corporate registered for carrying on any industries, businesses, or trades specified in or authorised by its rules.

Trading basics

Inflation

In economics, inflation is an increase in the average price of goods and services in terms of money, though it originally referred to the increase of the money supply (monetary inflation) that can cause such a universal shift. This increase is measured using a price index, typically a consumer price index (CPI). When the general price level rises, each unit of currency buys fewer goods a

Trading basics

Inflation accounting

Inflation accounting comprises a range of accounting models designed to correct problems arising from historical cost accounting in the presence of high inflation and hyperinflation. For example, in countries experiencing hyperinflation the International Accounting Standards Board requires corporations to implement financial capital maintenance in units of constant purchasing power in te

Securities & exchanges

Inflation derivative

In finance, inflation derivative (or inflation-indexed derivatives) refers to an over-the-counter and exchange-traded derivative that is used to transfer inflation risk from one counterparty to another. See Exotic derivative.

Trading basics

Inflation hedge

Inflation hedge is an asset, contract or strategy that aims to preserve purchasing power when the general price level rises (that is, inflation). Definitions differ. Research separates expected inflation, which may already be priced, from unexpected inflation which is an unanticipated change. The effectiveness of any hedge depends on horizon and regime. Over twelve-month horizons some as

Securities & exchanges

Inflation swap

An inflation swap is an over-the-counter derivative in which one party pays a fixed inflation rate and the other pays the realised change in a price index such as CPI, RPI or HICP. Markets trade two main structures: the zero-coupon inflation swap, which settles once at maturity, and the year-on-year inflation swap, which pays periodic coupons. Users include pension funds, insurers and ot

Banking

Inflation targeting

In macroeconomics, inflation targeting is a monetary policy where a central bank follows an explicit target for the inflation rate for the medium-term and announces this inflation target to the public. The assumption is that the best that monetary policy can do to support long-term growth of the economy is to maintain price stability, and price stability is achieved by controlling inflat

Trading basics

Inflation-indexed bond

Inflation-indexed bond is a debt security whose cash flows are linked to a published price index so that the value of principal, and often the coupon, adjusts for inflation. The instrument is also called an inflation-linked bond or a linker. Designs vary by market. Examples include Treasury Inflation-Protected Securities in the United States and Index-linked gilts in the United Kingdom.

Trading basics

Influencer marketing

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, individuals and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are people (or something) with the power to affect the buying habits or quantifiable actions of others by up

Trading basics

Ingram Micro

Ingram Micro Holding Corporation is an American distributor of information technology products and services. The company is based in Irvine, California, U.S., and has operations around the world. Founded as Micro D, Inc. in 1979 in California by Geza Czige and Lorraine Mecca, the company was originally a traditional distributor focused on marketing, selling, and shipping vendor products

Trading basics

Inland Revenue Ordinance

The Inland Revenue Ordinance is one of Hong Kong's Ordinances. It regulates the inland revenue of Hong Kong.

Trading basics

Insolvency

In accounting, insolvency is the state of being unable to pay the debts, by a person or company (debtor), at maturity; those in a state of insolvency are said to be insolvent. There are two forms: cash-flow insolvency and balance-sheet insolvency.

Trading basics

Insurance policy

In insurance, the insurance policy is a contract (generally a standard form contract) between the insurer and the policyholder, which determines the claims which the insurer is legally required to pay. In exchange for an initial payment, known as the premium, the insurer promises to pay for loss caused by perils covered under the policy language.

Trading basics

Interactive advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, public service announcements, and corporate or political groups.

Banking

Interest (economics)

In finance and economics, interest is payment from a debtor or deposit-taking financial institution to a lender or depositor of an amount above repayment of the principal sum (that is, the amount borrowed), at a particular rate. It is distinct from a fee which the borrower may pay to the lender or some third party. It is also distinct from dividend which is paid by a company to its share

Securities & exchanges

Interest rate derivative

In finance, an interest rate derivative (IRD) is a derivative whose payments are determined through calculation techniques where the underlying benchmark product is an interest rate, or set of different interest rates. There are a multitude of different interest rate indices that can be used in this definition.

Securities & exchanges

Interest rate future

An interest rate future is a futures contract (a financial derivative) with an interest-bearing instrument as the underlying asset. It is a particular type of interest rate derivative. Examples include Treasury-bill futures, Treasury-bond futures and Eurodollar futures.

Trading basics

Interest rate risk

Interest rate risk refers to the potential for financial loss due to fluctuations in interest rates. It will, in turn, impact differently re market risk, i.e. impacting instruments such as Bonds, re banks and re insurers.

Securities & exchanges

Interest rate swap

In finance, an interest rate swap (IRS) is an interest rate derivative (IRD). It involves exchange of interest rates between two parties. In particular it is a "linear" IRD and one of the most liquid, benchmark products. It has associations with forward rate agreements (FRAs), and with zero coupon swaps (ZCSs).

Banking

Intermediary

An intermediary, also known as a middleman or go-between, is defined in various ways, according to context. In law or diplomacy, an intermediary is a third party who offers intermediation services between two parties. In trade or barter, an intermediary acts as a conduit for goods or services offered by a supplier to a consumer, which may include wholesalers, resellers, brokers, and vari

Finance

Internal contradictions of capital accumulation

The internal contradictions of capital accumulation is an essential concept of crisis theory, which is associated with Marxist economic theory. While the same phenomenon is described in neoclassical economic theory, in that literature it is referred to as systemic risk.

Finance

Internal financing

In the theory of capital structure, internal financing or self-financing is using its profits or assets of a company or organization as a source of capital to fund a new project or investment. Internal sources of finance contrast with external sources of finance. The main difference between the two is that internal financing refers to the business generating funds from activities and as

Trading basics

International tax planning

International tax planning also known as international tax structures or expanded worldwide planning (EWP), is an element of international taxation created to implement directives from several tax authorities following the 2008 worldwide recession.

Trading basics

International trade in fine art

The international trade of fine art is most precisely defined as the trade across nations of unique, non-reproducible works by an artist. The art trade contradicts typical international trade models since it is a culturally significant good. It is not treated by consumers the same way any other commodity would because of the aesthetic value that is unique to each piece. Despite existi

Trading basics

Intertemporal choice

In economics, intertemporal choice is the study of the relative value people assign to two or more payoffs at different points in time. This relationship is usually simplified to today and some future date. Intertemporal choice was introduced by Canadian economist John Rae in 1834 in the "Sociological Theory of Capital". Later, Eugen von Böhm-Bawerk in 1889 and Irving Fisher in 1930 elab

Finance

Intertemporal portfolio choice

Intertemporal portfolio choice is the process of allocating one's investable wealth to various assets, especially financial assets, repeatedly over time, in such a way as to optimize some criterion. The set of asset proportions at any time defines a portfolio. Since the returns on almost all assets are not fully predictable, the criterion has to take financial risk into account. Typicall

Securities & exchanges

Intrinsic value (finance)

In finance, the intrinsic value of an asset or security is its value as calculated with regard to an inherent, objective measure. As a distinction, the asset's price is determined relative to other similar assets.

Finance

Inverse floating rate note

An inverse floating rate note, or simply an inverse floater, is a type of bond or other type of debt instrument used in finance whose coupon rate has an inverse relationship to short-term interest rates (or its reference rate). With an inverse floater, as interest rates rise the coupon rate falls. The basic structure is the same as an ordinary floating rate note except for the direction

Trading basics

Investment wine

Investment wine, like gold bullion, rare coins, fine art, and tulip bulbs, is seen by some as an alternative investment other than the more traditional investment holdings of company shares, bonds, cash, or real estate. While most wine is purchased with the intent of consuming it, some wines are purchased with the intention to resell them at a higher price in the future. A wine's value o

Securities & exchanges

Iron butterfly (options strategy)

In finance an iron butterfly, also known as the ironfly, is the name of an advanced, neutral-outlook, options trading strategy that involves buying and holding four different options at three different strike prices. It is a limited-risk, limited-profit trading strategy that is structured for a larger probability of earning smaller limited profit when the underlying stock is perceived to

Finance

Iron condor

The iron condor is an options trading strategy utilizing two vertical spreads – a put spread and a call spread with the same expiration and four different strikes. A long iron condor is essentially selling both sides of the underlying instrument by simultaneously shorting the same number of calls and puts, then covering each position with the purchase of further out of the money call(s)

Trading basics

Italian economic miracle

The Italian economic miracle (Italian: miracolo economico italiano), or the Italian economic boom (Italian: boom economico italiano), is the term used by historians, economists, and the mass media, first attributed by the Daily Mail in a correspondence from Rome on 25 May 1959, to designate the prolonged period of strong economic growth in Italy after World War II to the late 1960s, and

Trading basics

Itautec

Itautec is a Brazilian electronics company founded in 1979. Currently, its a division of the Itaúsa group, a Brazilian business group.

Finance

Jelly roll (options)

A jelly roll, or simply a roll, is an options trading strategy that captures the cost of carry of the underlying asset while remaining otherwise neutral. It is often used to take a position on dividends or interest rates, or to profit from mispriced calendar spreads.

Payments & settlement

JPay

JPay is a privately held information technology and financial services provider focused on serving the United States prison system. With headquarters in Miramar, Florida, the company contracts with state, county, and federal prisons and jails to provide technologies and services including money transfer, email, video visitation and parole and probation payments to approximately 1.5 mill

Trading basics

Junk fee

Junk fees (also known as hidden fees) are fees designed to confuse or deceive consumers by exploiting behavioral biases. They tend to come in the form of mandatory back-end fees and hidden add-on charges, which obscure the true cost of goods and services. Junk fees stand in contrast to "all-in", "upfront" pricing where consumers are shown a true single price, inclusive of fees, at the st

Securities & exchanges

Kalshi

Kalshi Inc. is a prediction market platform based in Manhattan, New York City, that launched in July 2021. The platform is used primarily for sports betting, which constitutes more than 90% of site activity and 89% of revenue in 2025. Analysts describe activity on the platform as "heavily tied to the sports calendar". Individuals can place bets on other future outcomes, including economi

Payments & settlement

Klarna

Klarna Group plc is a Swedish financial technology company and digital bank. Founded in 2005 in Stockholm, Sweden, Klarna provides digital payments, short-term consumer credit, cards, banking services and merchant tools for online and in-store commerce. It is listed on the New York Stock Exchange and is best known for buy now, pay later payment products.

Assets

KodakCoin

KodakCoin (stylized KODAKCoin) was a Kodak-branded blockchain cryptocurrency, used to plan payments for licensed photographers. It was also able to generate individualized cryptocurrency for its users through Kodak KashMiner, a Bitcoin-mining computer. Critics characterized Kodak's association with the cryptocurrency as a "desperate money grab."

Finance

Ladder (option combination)

In finance, a ladder, also known as a Christmas tree, is a combination of three options of the same type (all calls or all puts) at three different strike prices. A long ladder is used by traders who expect low volatility, while a short ladder is used by traders who expect high volatility. Ladders are in some ways similar to strangles, vertical spreads, condors, or ratio spreads.

Finance

Landmark Credit Union

Landmark Credit Union is an American credit union providing banking services in Wisconsin and Northern Illinois . It operates as a cooperative and is owned by its members. Landmark provides banking services including, savings accounts, checking accounts, mortgages and investments.

Trading basics

LastPass

LastPass is a password manager application. The standard version of LastPass comes as a web interface, but also includes a browser extension, an app and support for bookmarklets.

Finance

Lattice model (finance)

In quantitative finance, a lattice model is a numerical approach to the valuation of derivatives in situations requiring a discrete time model. For dividend paying equity options, a typical application would correspond to the pricing of an American-style option, where a decision to exercise is allowed at the closing of any calendar day up to the maturity. A continuous model, on the othe

Finance

Layaway

Layaway (lay-by in Australia, New Zealand, and South Africa) is a purchase agreement in which the seller reserves an item for a consumer until the consumer completes all the payments necessary to pay for that item, and only then hands over the item.

Trading basics

Lead generation

In marketing, lead generation () refers to the process of attracting and capturing consumer interest in a product or service. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

Trading basics

Lead management

Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising. These processes are designed for business-to-business and direc

Trading basics

Lead user

Lead user is a term developed by American economist Eric von Hippel.

Trading basics

Lease

A lease is a contractual arrangement calling for the user (referred to as the lessee) to pay the owner (referred to as the lessor) for the use of an asset. Property, buildings and vehicles are common assets that are leased. Industrial or business equipment are also leased. In essence, a lease agreement is a contract between two parties: the lessor and the lessee. The lessor is the legal

Finance

Legal risk

Legal risk as a subset of operational risk that comprises the uncertainty associated with a business becoming a subjects of legal liability and obligations as a result of its operation.

Trading basics

Lesotho loti

The loti (plural: maloti) is the currency of the Kingdom of Lesotho. It is subdivided into 100 sente (pl. lisente). It is pegged to the South African rand on a 1:1 basis through the Common Monetary Area, and both are accepted as legal tender within Lesotho. The loti was first issued in 1966, albeit as a non-circulating currency. In 1980, Lesotho issued its first coins denominated in both

Trading basics

Leverage (finance)

In finance, leverage, also known as gearing, is any technique involving borrowing funds to buy an investment.

Trading basics

Lifestyle brand

A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and othe

Finance

Liikanen report

The Liikanen Report or "Report of the European Commission’s High-level Expert Group on Bank Structural Reform" (known as the "Liikanen Group") is a set of recommendations published in October 2012 by a group of experts led by Erkki Liikanen, governor of the Bank of Finland and ECB council member. On 3 July 2013, by large majority the European Parliament adopted an own initiative report c

Trading basics

Linens 'n Things

Linens 'n Things, Inc. is an online retailer and former department store specializing in home textiles, housewares, and decorative home accessories. Based in Clifton, New Jersey, the chain operated 571 stores in 47 U.S. states and six Canadian provinces, and had 7,300 employees as of December 2006. The company's business strategy was "to offer a broad selection of high quality, brand na

Banking

Link (British interbank network)

Link (stylised as LINK) is the UK’s main ATM network, which allows consumers to withdraw cash from ATMs which do not belong to their bank. It is the largest interbank network in United Kingdom.

Banking

Liquidity at risk

Liquidity at risk (LaR) is a financial risk measure that estimates the potential net cash outflows an institution may face over a specified time horizon and confidence level. It is designed to quantify the risk that a bank, investment fund, or corporation will be unable to meet its short-term obligations due to unexpected demands on liquidity. The concept is closely related to Value at R

Finance

Liquidity risk

Liquidity risk is a financial risk that for a certain period of time a given financial asset, security or commodity cannot be traded quickly enough in the market without impacting the market price.

Trading basics

List of bank stress tests

This list covers formal bank stress testing programs, as implemented by major regulators worldwide. It does not cover bank proprietary, internal testing programs.

Trading basics

List of countries by foreign direct investment inflows

This is the list of countries by flows of received foreign direct investment (FDI). The list includes sovereign states and self-governing dependent territories based upon the ISO standard ISO 3166-1.

Trading basics

List of countries by foreign direct investment outflows

This is the list of countries by flows of foreign direct investment (FDI) abroad. The list includes sovereign states and self-governing dependent territories based upon the ISO standard ISO 3166-1.

Trading basics

List of countries by government debt

This article contains a list of countries by government debt. Gross government debt is government financial liabilities that are debt instruments. A debt instrument is a financial claim that requires payment of interest and/or principal by the debtor to the creditor in the future. Examples include debt securities (such as bonds and bills), loans, and government employee pension obligatio

Trading basics

List of food labeling regulations

The packaging and labeling of food is subject to regulation in most regions/jurisdictions, to prevent false advertising and to promote food safety, and increasingly to provide greater information to consumers relating to quality or lifestyle concerns.

Finance

List of public corporations by market capitalization

The following is a list of publicly traded companies, that have the largest market capitalization or "market value". Most or all of these companies would be categorized as megacap stocks.

Trading basics

List of taxes

This page, a companion page to tax, lists different taxes by economic design. For different taxes by country, see Tax rates around the world.

Trading basics

List of trading companies

A trading company is a business that works with different kinds of products sold for consumer, business purposes. In contemporary times, trading companies buy a specialized range of products, shopkeeper them, and coordinate delivery of products to customers.

Trading basics

Livestream shopping

Livestream shopping (also known as live video shopping) is used by brands to promote and sell products through livestreams on digital platforms, often in collaboration with influencers.

Trading basics

Lloyds Bank Limited v Bundy

Lloyds Bank Ltd v Bundy is a 1974 decision of the English Court of Appeal in English contract law, dealing with undue influence. One of the three judges hearing the case, Lord Denning MR, advanced the argument that under English law, all impairments of autonomy could be collected under a single principle of "inequality of bargaining power", but the other two judges were not drawn into co

Trading basics

LME Zinc

LME Zinc is a group of spot, forward, and futures contracts traded on the London Metal Exchange (LME) for the delivery of zinc. The zinc, which is of 99.9% purity, can be used for pre-sale handling and physical delivery of sales or purchases, and investments. Producers, semi-fabricators, consumers, recyclers, and merchants can use zinc futures contracts to hedge zinc price risks and to r

Trading basics

Loan guarantee

A loan guarantee, in finance, is a promise by one party (the guarantor) to assume the debt obligation of a borrower if that borrower defaults. A guarantee can be limited or unlimited, making the guarantor liable for only a portion or all of the debt.

Banking

Loan shark

A loan shark is a person who offers loans at interest rates that are extremely high or illegal, has strict terms of collection, and generally operates outside the law, often using the threat of violence or other illegal, aggressive, and extortionate actions when seeking to enforce the satisfaction of the debt. As a consistent or repeated illegal business operation or "racket", loan shark

Finance

Loan-to-value ratio

The loan-to-value (LTV) ratio is a financial concept used by lenders to express the ratio of a loan to the value of an asset purchased.

Securities & exchanges

Local volatility

A local volatility model, in mathematical finance and financial engineering, is an option pricing model that treats volatility as a function of both the current asset level

Finance

Long (finance)

In finance, a long position in a financial instrument means the holder of the position owns a positive amount of the instrument. The holder of the position has the expectation that the financial instrument will increase in value. This is known as a bullish position. The term "long position" is often used in context of buying options contracts.

Finance

Lookback option

Lookback options, in the terminology of finance, are a type of exotic option with path dependency, among many other kind of options. The payoff depends on the optimal (maximum or minimum) underlying asset's price occurring over the life of the option. The option allows the holder to "look back" over time to determine the payoff. There exist two kinds of lookback options: with floating st

Trading basics

Luminate (company)

Luminate Data, LLC (formerly MRC Data and P-MRC Data) is a provider of music and entertainment data. It was established in 2020 as a joint venture, by Nielsen Music, Alpha Data (formerly BuzzAngle Music), and Variety Business Intelligence (formerly TVtracker).

Trading basics

Luxury goods

In economics, a luxury good (or upmarket good) is a product or item or service for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income. Whereas people consume necessity goods

Trading basics

Macromarketing

Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing. By comparison, "micromarketing" deals with how firms decide wha

Trading basics

Made In Cookware

Made In Cookware is a privately owned manufacturer of high-end kitchen supplies based in Austin, Texas. It sells stainless steel sets, nonstick and regular frying pans, stockpots, saucers, woks, knife sets, and other cookware to professional chefs and home cooks through its e-commerce site.

Trading basics

Magnavox

Magnavox (often stylized as MAGNAVOX; from Latin magna vox 'loud voice') is an American electronics brand that was founded in 1917. It was purchased by North American Philips in 1974, which was absorbed into Dutch electronics company Philips in 1987. The predecessor to Magnavox was founded in 1911 by Edwin Pridham and Peter L. Jensen, co-inventors of the moving-coil loudspeaker at their

Trading basics

Managed futures account

A managed futures account (MFA) or managed futures fund (MFF) is a type of alternative investment in the US in which trading in the futures markets is managed by another person or entity, rather than the fund's owner. Managed futures accounts include, but are not limited to, commodity pools. These funds are operated by commodity trading advisors (CTAs) or commodity pool operators (CPOs),

Trading basics

Mandatory labelling

Mandatory labelling or labeling (see spelling differences) is the requirement of consumer products to state their ingredients or components. This is done to protect people with allergies, and so that people can practice moral purchasing. Mandatory labelling is mandated in most developed nations and increasingly also in developing nations, especially for food products, e.g. "Grade A" meat

Finance

Marcel van Meerhaeghe

Marcel Alfons Gilbert van Meerhaeghe (12 April 1921 – 22 March 2014) was a Belgian economist, professor, publicist and columnist.

Securities & exchanges

Marex (company)

Marex Group plc is a financial services company. The company's clients are predominantly commodity producers and consumers, banks, hedge funds, asset managers, broking houses, commodity trading advisors and professional traders. Marex currently has over 2,300 employees and over 40 offices across Europe, USA and APAC.

Finance

Margin at risk

The Margin-at-Risk (MaR) is a quantity used to manage short-term liquidity risks due to variation of margin requirements, i.e. it is a financial risk occurring when trading commodities. It is similar to the Value-at-Risk (VaR), but instead of simulating EBIT it returns a quantile of the (expected) cash flow distribution.

Finance

Margrabe's formula

In mathematical finance, Margrabe's formula is an option pricing formula applicable to an option to exchange one risky asset for another risky asset at maturity. It was derived by William Margrabe in 1978. Margrabe's paper has been cited by over 2000 subsequent articles.

Finance

Market anomaly

A market anomaly in a financial market is predictability that seems to be inconsistent with (typically risk-based) theories of asset prices. Standard theories include the capital asset pricing model and the Fama-French Three Factor Model, but a lack of agreement among academics about the proper theory leads many to refer to anomalies without a reference to a benchmark theory (Daniel and

Finance

Market basket

A market basket or commodity bundle is a fixed list of items, in given proportions. Its most common use is to track the progress of inflation in an economy or specific market. That is, to measure the changes in the value of money over time. A market basket is also used with the theory of purchasing price parity to measure the value of money in different places.

Trading basics

Market portfolio

Market portfolio is an investment portfolio that theoretically consisting of a weighted sum of every asset in the market, with weights in the proportions that they exist in the market, with the necessary assumption that these assets are infinitely divisible.

Trading basics

Market risk

Market risk is the risk of losses in positions arising from movements in market variables like prices and volatility.

Securities & exchanges

Market sentiment

Market sentiment, also known as investor attention, is the general prevailing attitude of investors as to anticipated price development in a market. This attitude is the accumulation of a variety of fundamental and technical factors, including price history, economic reports, seasonal factors, and national and world events. If investors expect upward price movement in the stock market, t

Trading basics

Marketing accountability

Marketing accountability is a term that signifies management with data that is understandable to the management of the enterprise. "Accountable Marketing" is another name that can be given to this process.

Trading basics

Marketing activation

Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

Trading basics

Marketing automation

Marketing automation refers to software platforms and technologies that marketing departments and organizations use to automate repetitive tasks and to run campaigns across channels such as email, SMS, chatbots, and social media, including tracking, web analytics, lead scoring, campaign management, and reporting. It often integrates with customer relationship management (CRM) and custome

Trading basics

Marketing buzz

Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the res