Industry WIKI

Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable competitive advantage. It provides a structured and deliberate approach to promoting products or services by aligning organizational resources, market insights, and long-term objectives through systematic planning and analysis.

Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.

Marketplace is an American radio program that focuses on business, the economy, and events that influence them. The program was first broadcast on January 2, 1989. Hosted by Kai Ryssdal since 2005, the show is produced and distributed by American Public Media. Marketplace is produced in Los Angeles with bureaus in New York, Washington, D.C., Portland, Baltimore, London, and Shanghai. It

Markets in Crypto-Assets (MiCA or MiCAR) is a regulation in European Union (EU) law that establishes a regulatory framework for crypto-assets in the EU, including cryptocurrencies, security tokens and stablecoins. It was adopted by the EU Parliament on 20 April 2023 and has applied in full since December 2024.

Markets in Financial Instruments Directive 2014 (2014/65/EU, commonly known as MiFID 2) is a directive of the European Union (EU). Together with Regulation No 600/2014 it provides a legal framework for securities markets, investment intermediaries, in addition to trading venues. The directive provides harmonised regulation for investment services of the member states of the European Econ

Markit was a British financial information and services company that focused on credit derivative pricing founded in 2003.

Markup (or price spread) is the difference between the selling price of a good or service and its marginal cost. In economics, markups are the most direct way to measure market power: the extent to which a firm can influence the price at which it sells a product or service. A markup rule is the pricing practice of a producer with market power, where a firm charges a fixed mark-up over it

Markus Braun (born 1969) is an Austrian tech investor, the former CEO and CTO at the now insolvent payment processor, Wirecard AG from January 2002 until his resignation and arrest in June 2020. Braun stepped down from Wirecard amidst fraud allegations, but has denied any wrongdoing. Braun was in pre-trial detention at the Augsburg-Gablingen prison and was transferred to Stadelheim priso

Marousi or Maroussi (Greek: Μαρούσι), also known as Amarousio (Αμαρούσιο), is a city in the northeastern part of the Athens urban area, Greece. Marousi dates back to the era of the ancient Athenian Republic; its ancient name was Athmonon (Ἄθμονον) and it represented one of the 10 Athenian sub-cities. The area held a main ancient temple, where Amarysia Artemis, the goddess of hunting, wa

Marquette Nat. Bank of Minneapolis v. First of Omaha Service Corp., 439 U.S. 299 (1978), is a unanimous U.S. Supreme Court decision holding that state anti-usury laws regulating interest rates cannot be enforced against nationally chartered banks based in other states. Justice William Brennan wrote that it was clearly the intent of Congress when it passed the National Banking Act that na

Marsh Supermarkets was an American retail food chain headquartered in Indianapolis, Indiana, with a peak number of 86 stores in 2013 located throughout central Indiana and parts of western Ohio (including metropolitan Cincinnati). Its eventual parent company was Sun Capital Partners, headquartered in Boca Raton, Florida.

Marshall S. Cogan (born 1937) is an American investor and entrepreneur and former financier and trader. Cogan was the founder of United Automotive Group, which he built into one of the largest retailers of cars and trucks in the U.S. As a private equity investor, Cogan acquired a number of businesses in the 1970s and 1980s. He was also a partner of Cogan, Berlind, Weill & Levitt an inves

The Life and Adventures of Martin Chuzzlewit (commonly known as Martin Chuzzlewit) is a novel by English author Charles Dickens, considered the last of his picaresque novels. It was originally serialised between January 1843 and July 1844. While he was writing it, Dickens told a friend that he thought it was his best work thus far, but it was one of his least popular novels, judged by sa

Martin Friedrich Hellwig (born 5 April 1949) is a German economist. He has been the director of the Max Planck Institute for Research on Collective Goods from 2004 to 2017. Between 2000 and 2004, he was the head of the German Monopolkommission.

Martin Edward Zweig (July 2, 1942 – February 18, 2013) was an American stock investor, investment adviser, and financial analyst.

Martingale pricing is a pricing approach based on the notions of martingale and risk neutrality. The martingale pricing approach is a cornerstone of modern quantitative finance and can be applied to a variety of derivatives contracts, e.g. options, futures, interest rate derivatives, credit derivatives, etc.

The marturina or kunovina, referring to marten's fur, was a tax collected in the lands to the south of the Drava River in the medieval Kingdom of Hungary among the early Slavs. The term became important in the history of Croatian currency because it was the first of several instances of martens being used to symbolize money in Croatia.

Marvin Seth Goodfriend (November 6, 1950 – December 5, 2019) was an American economist. He held the Allan H. Meltzer Professorship in economics at Carnegie Mellon University; he was previously the director of research at the Federal Reserve Bank of Richmond. Following his 2017 nomination to the Federal Reserve Board of Governors, the White House decided to forgo renominating Goodfriend a

Mary Okelo (born Elizabeth Mary Awori) is a Kenyan banker and entrepreneur, best known for becoming the first African woman bank manager for Barclays while working at the Barclays Bank of Kenya in 1977. Okelo is also known for co-founding the private education institution Makini Schools, and for her roles as senior adviser to the African Development Bank and the vice-president of Women's

Masco Corporation is an American manufacturer of products for the home improvement and new home construction markets. Comprising more than 20 companies, the Masco conglomerate operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world. Since 1969 it trades on the NYSE. Under the leadership of Richard Manoogian, the company grew exponentially

A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.

Mass customization makes use of flexible computer-aided systems to produce custom products. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization.

Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audien

Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events.

In the Catholic Church, a Mass stipend is a donation given by the laity to a priest for celebrating a Mass for a particular intention. Despite the name, it is considered as a gift or offering (Latin: stips) freely given rather than a payment (Latin: stipendium) as such.

Massa Frumentaria or Monte Frumentario was a medieval grain fund established in Malta. As a public institution, it was tasked with the importation and distribution of wheat and other commodities, while also serving as a precursor to an investment bank. The fund was administered by the Università, a municipal body under the control of the Knights of St. John, and later continued under Bri

The Massachusetts Miracle was a period of economic growth in Massachusetts during most of the 1980s. Before then, the state had been hit hard by deindustrialization and resulting unemployment. During the Miracle, the unemployment rate fell from more than 12% in 1975 to less than 3%, which was accompanied by tax reductions and a drastic increase in personal income.

Massacre is a supervillain appearing in American comic books published by Marvel Comics. He primarily appears in Spider-Man related publications. The character is responsible for the murder of Ashley Kafka, a supporting character in various Spider-Man comic books and adapted media.

Master data management (MDM) is a discipline in which business and information technology collaborate to ensure the uniformity, accuracy, stewardship, semantic consistency, and accountability of the enterprise's official shared master data assets.

A Master of Finance is a professional master's degree awarded by higher education institutions preparing students for careers in finance.

A Master of Financial Economics is a postgraduate master's degree focusing

A master's degree in quantitative finance is a postgraduate degree focused on the application of mathematical methods to the solution of problems in financial economics. There are several like-titled degrees which may further focus on financial engineering, computational finance, mathematical finance, or financial risk management.

Mastercard Inc. (stylized as MasterCard from 1979 to 2016 and as mastercard since 2016) is an American multinational payment card services corporation headquartered in Purchase, New York. It provides payment transaction processing and other related-payment services, including travel-related payments and bookings. Its principal business globally is to process payments between the banks of

In organized sports, match fixing (also known as game fixing, race fixing, throwing, rigging, hippodroming, or more generally sports fixing) is the act of playing or officiating a contest with the intention of achieving a predetermined result, violating the rules of the game and often the law. There are many reasons why match fixing might take place, including receiving bribes from bookm

Matchbook FX was an Internet-based electronic communication network ("ECN" or Electronic Trading Network) for trading currency online in the Spot-FX or foreign exchange market. It operated between 1999 and 2002.

Mathematical finance, also known as quantitative finance and financial mathematics, is a field of applied mathematics, concerned with mathematical modeling in the financial field.

A mature technology is a technology that has been in use for long enough that most of its initial faults and inherent problems have been removed or reduced by further development. In some contexts, it may also refer to technology that has not seen widespread use, but whose scientific background is well understood. Its performance characteristics are also expected to be well understood wi

Maurice Ephrussi (18 November 1849 – 29 October 1916) was a French banker and horsebreeder.

The Mauritius Commercial Bank Ltd (MCB) is a Mauritian commercial bank headquartered in Port Louis. Founded in 1838, it is the oldest bank in Mauritius and the largest: in 2025 Moody's put its share of onshore deposits at about 49%. It is licensed and regulated by the Bank of Mauritius, which has designated it a domestic systemically important bank every year since it first published suc

The Mauritius Leaks were the report of a datajournalistic investigation by the International Consortium of Investigative Journalists (ICIJ) in 2019 about how the former British colony Mauritius has transformed itself into a thriving financial centre and tax haven.

Max (stylized in all uppercase; Russian: Макс, [ˈmaks] MAKS, from the word "maximum") is a Russian messenger and e-commerce app released by VK in 2025. Comparable to the Chinese platform WeChat, the Max universal mobile application is developed for the purposes of, in addition to providing a social network, allowing access to online government services, verifying identity through a digit

Max Heiliger was a false identity created during the Nazi era to establish bank accounts for laundering and fencing valuables stolen from those murdered in the Holocaust. Additionally, stolen artwork, and furniture from vacated homes of Holocaust victims was collected separately and auctioned; the resulting funds were then funneled into the same accounts. Its creation was authorized by R

Maxwell Opoku-Afari is a Ghanaian economist and currently the First Deputy Governor of the Bank of Ghana. He was appointed to this position on August 7, 2017.

Maya (formerly known as PayMaya) is a brand of Filipino financial services and digital payments based in Metro Manila, Philippines.

MazaCoin (Maza, MZC) is a cryptocurrency launched in 2014 by developer Payu Harris. It was created with the goal of providing a digital currency for the Oglala Lakota tribe in South Dakota.

mBridge (a.k.a. Multiple CBDC Bridge) is a multiple central bank digital currency platform developed to support real-time, peer-to-peer, cross-border payments and foreign exchange transactions using CBDCs. Based on a blockchain called the mBridge Ledger, the platform is designed to ensure compliance with jurisdiction-specific policy and legal requirements, regulations, and governance nee

McAfee Corp. ( MAK-ə-fee), formerly known as McAfee Associates, Inc. from 1987 to 1997 and 2004 to 2014, Network Associates Inc. from 1997 to 2004, and Intel Security Group from 2014 to 2017, is an American proprietary software company focused on online protection for consumers worldwide headquartered in San Jose, California.

The McClellan oscillator is a market breadth indicator used in technical analysis by financial analysts of the New York Stock Exchange to evaluate the balance between the advancing and declining stocks. The McClellan oscillator is based on the Advance-Decline Data and it could be applied to stock market exchanges, indexes, portfolio of stocks or any basket of stocks.

McCormick & Schmick's Seafood Restaurants Inc. is an American seafood restaurant chain, formerly based in Portland, Oregon. As of December 2024, the company operates 15 locations and one catering service in the United States and one Canadian location that operates under the Boathouse name. A sale to the parent company, Landry's, Inc., was completed in January 2012. Landry's corporate hea

McDonald & Co. was a full-service investment firm based in Cleveland, Ohio, established in 1927. Internally, it was referred to as "McD" (mick-D). It was sold to hometown bank KeyCorp in 1998, but was eventually sold to the U.S. investment arm of Swiss banking giant UBS AG in 2007.

McLeod, Young, Weir & Co. Limited, and after 1977, McLeod Young Weir Limited, was a Canadian investment brokerage that operated from 1921 to 1988. The firm grew to become one of the country's largest brokerage houses and provided services including underwriting, stock and bond trading and distributing, leasing, private placements, and mortgage financing. McLeod Young Weir had internation

Mean reversion is a financial term for the assumption that an asset's price will tend to converge to the average price over time.

In political philosophy, the means of production are the generally necessary assets and resources that enable a society to engage in production. While the exact resources encompassed may vary, they are widely agreed to include the classical factors of production (land, labor, and capital) as well as the general infrastructure and capital goods necessary to reproduce stable levels of prod

Med Jones (also known as Med Yones) is an American economist and strategist. He currently serves as the president of the International Institute of Management, a think tank and research organization based in the United States, focused on government, business, and investment strategies. He also serve as an advisory board member at its education subsidiary, the Executive Education Institu

Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advances the interests and agendas of perpetrators of such campaigns.

A media market, also known as a broadcast market, media region, designated market area (DMA), or television market area, is a geographic region in which the population receives similar television, radio, and other media offerings, including newspapers and digital media. Media markets are used worldwide for audience measurement, advertising planning, and broadcast regulation, although the

Media planning entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves identifying the characteristics of the target audience or market as well as who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages,

Medical debt refers to debt incurred by individuals due to health care costs and related expenses, such as an ambulance ride or the cost of visiting a doctor.

Medical underwriting is a health insurance term referring to the use of medical or health information in the evaluation of an applicant for coverage, typically for life or health insurance. As part of the underwriting process, an individual's health information may be used in making two decisions: whether to offer or deny coverage and what premium rate to set for the policy. The two most

Mediq is a Dutch health care company, which provides pharmaceuticals and medical supplies, by operating apothecaries and by delivering to medical centres and patients. The company is active in 15 countries and in 2012 had a revenue of €2.61 billion. Since 2013, it has been owned by Advent International.

In economics, a medium of exchange is any item that is widely accepted in exchange for goods and services. In modern economies, the most commonly used medium of exchange is currency. Most forms of money function as media of exchange, including commodity money, representative money, cryptocurrency, and most commonly fiat money. Representative and fiat money exist in digital form as well a

Major annual or one-time televised mega-events can draw large viewership and significant interest from regional, national, and international advertisers. Advertisers strategically unveil major marketing campaigns in conjunction with televised mega-events and create memorable advertising content with high entertainment value. Some mega-event advertising, such as during the Super Bowl, eve

In business and investing, a megacap stock (also mega-cap or mega cap) is a stock whose market capitalization (market cap) is among the very largest. These are stocks of the largest publicly traded companies in the world. The market capitalization of a stock is the total value of the shares outstanding, calculated as (shares outstanding x share price). Stocks with large market caps, but

Mehrangate, also known as the Mehran bank scandal, was a major political scandal that took place during the government of Prime Minister Benazir Bhutto in 1990. It led to the filing of the Supreme Court case Air Marshal (Retd.) Asghar Khan vs General (Retd.) Mirza Aslam Beg & others.

Meituan (Chinese: 美团; pinyin: Měituán; formerly Meituan–Dianping) is a Chinese technology company that operates a platform for local services including on‑demand food delivery, in‑store services and consumer reviews under the Dazhong Dianping brand, hotel and travel bookings, and instant retail. The company is headquartered in Beijing and was founded in 2010 by Wang Xing. The company lau

The Mellon family is a wealthy and influential American family from Pittsburgh, Pennsylvania. The family includes Andrew Mellon, one of the longest serving U.S. Treasury Secretaries, while other members worked in the judicial, banking, financial, business, and political professions. Other notable figures include the prominent banker R.B. Mellon and his son R.K. Mellon, who provided fundi

A meme coin (also spelled memecoin) is a cryptocurrency that originated from an internet meme or has some other humorous characteristic.

A meme stock is a stock that gains popularity among retail investors through social media. The popularity of meme stocks is generally based on internet memes shared among traders, on platforms such as Reddit's r/wallstreetbets. Investors in such stocks are often young and inexperienced investors. As a result of their popularity, meme stocks often trade at prices that are above their esti

A mense (from Latin mensa 'table') is the name of a form of ecclesiastical income in the Catholic Church. Historically, the mense was a land tax that was used as income for its holder (i.e. bishop, abbot, canons or monks, pastor, etc.). In an abbey this support was called the In commendam and was divided into three lots, one for the commendatory abbot, one for the religious community a

In economics, a menu cost is the cost incurred by a firm when changing its prices. The concept is one microeconomic explanation for the stickiness of prices in the macroeconomy, particularly emphasized by New Keynesian economists.

Merative L.P., formerly IBM Watson Health, is an American medical technology company that provides products and services that help clients facilitate medical research, clinical research, real world evidence, and healthcare services through the use of artificial intelligence, data analytics, cloud computing, and other advanced information technology. Merative is owned by Francisco Partner

Merchandising is the process of contributing to the sale of products to a retail consumer by displaying for-sale products in ways that enticed to purchase more items or products.

A merchant account is a type of bank account that allows a seller, known as the merchant, to accept payments by debit or credit cards. A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of payment card transactions. In some cases a payment processor, payment service provider, independent sales organization (ISO), or

A merchant bank is historically a bank dealing in commercial loans and investment. In modern British usage, it is the same as an investment bank. Merchant banks were the first modern banks and evolved from medieval merchants who traded in commodities, particularly cloth merchants. Historically, merchant banks' purpose was to facilitate or finance the production and trade of commodities,

Merchant Customer Exchange (MCX) was an American company created by a consortium of U.S. retail companies to develop a merchant-owned mobile payment system, which was to be called "CurrentC." The joint venture was announced on August 15, 2012.

MerchantBridge & Co. Ltd. was a London-based boutique private equity firm that specialized in investments in the Middle East and especially Iraq, where it was one of the largest such firms. It was in existence from 2001 to 2018.

Merchantrade Asia (Merchantrade) is a financial service company based in Malaysia. The company's business is centered on international money transfers, foreign currency exchange, wholesale banknotes, digital payment processing and mobile telecommunications. They also introduced microinsurance as part of their service offerings.

The Merchants' Exchange Building (also known as the Philadelphia Exchange [1]) is a historic building which is located on the triangular site bounded by Dock, 3rd and Walnut Streets in the Old City neighborhood of Philadelphia, Pennsylvania. It was designed by architect William Strickland, in the Greek Revival style, the first national American architectural style and was built between

The Merck family is a German noble family of industrialists and bankers, known for establishing the world's oldest pharmaceutical company Merck, its American former subsidiary Merck & Co. (MSD), which is now an independent company, as well as the Hamburg merchant bank H. J. Merck & Co. The family still owns the majority of the pharmaceutical company Merck, making them one of the richest

Mergers and acquisitions in United Kingdom law refers to a body of law that covers companies, labour, and competition, which is engaged when firms restructure their affairs in the course of business.

The Meridian Centre is a 5,300 seat arena in downtown St. Catharines, Ontario, Canada, located at 1 David S. Howes Way. The arena is the home of the Niagara IceDogs of the Ontario Hockey League and the Niagara River Lions of the Canadian Elite Basketball League.

Meridian Credit Union Ltd. is a Canadian credit union. It was formed on 1 April 2005 through the merger of Niagara Credit Union and HEPCOE (Hydro Electric Power Commission of Ontario Employees) Credit Union. It is insured by the Financial Services Regulatory Authority of Ontario.

Merlin Entertainments Limited is a global entertainment company based in London, England, which operates a number of theme park resorts and other visitor attractions. It is currently owned by the consortium Motion JVCO Ltd, which includes Kirkbi (the investment arm of the Kristiansen family that also controls the Lego Group), Blackstone Inc and CPP Investments.

Merrill Lynch, Pierce, Fenner & Smith Incorporated, doing business as Merrill, and previously branded Merrill Lynch, is an American multinational investment management and wealth management division of Bank of America. Along with BofA Securities, the investment banking arm, both firms engage in prime brokerage and broker-dealer activities. The firm is headquartered in New York City, and

Merrill Lynch, Pierce, Fenner & Smith Inc. v. Manning, 578 U.S. ___ (2016), was a United States Supreme Court case in which the Court held, 8–0, that the jurisdictional test established by §27 of the Securities Exchange Act of 1934 is the same as 28 U.S.C. § 1331's test for deciding if a case "arises under" a federal law.

Merton's portfolio problem is a problem in continuous-time finance and in particular intertemporal portfolio choice. An investor must choose how much to consume and must allocate their wealth between stocks and a risk-free asset so as to maximize expected utility. The problem was formulated and solved by Robert C. Merton in 1969 both for finite lifetimes and for the infinite case. Rese

The MSCI Merval, known as the S&P Merval until October 2026, is the main stock market index of Bolsas y Mercados Argentinos (BYMA). It tracks the largest and most liquid stocks within the MSCI BYMA Argentina General index.

Mervyn Allister King, Baron King of Lothbury, (born 30 March 1948) is a British economist and public servant who was governor of the Bank of England from 2003 to 2013. Emeritus Professor of the London School of Economics and chairman of the Philharmonia since 2020, Lord King served as president of Marylebone Cricket Club for 2024/25.

Mervyn's was an American middle-scale department store chain that was based in Hayward, California, and founded by Mervin G. Morris (1920–2021). It carried national brands of clothing, footwear, bedding, bath products, furniture, jewelry, beauty products, electronics, toys, and housewares. Many of the company's stores were opened in shopping malls; however, some locations were operated i

Metacafe was an Israeli video-sharing website, launched in July 2003. During the mid-2000s it was one of the largest video-sharing websites, though it eventually began to be superseded by YouTube, Vimeo and Dailymotion. On 28 August 2021, Metacafe's website and social profiles became inactive.

Metallism is the economic principle that the value of money derives from the purchasing power of the commodity upon which it is based. The currency in a metallist monetary system may be made from the commodity itself (commodity money) or it may use tokens (such as national banknotes) redeemable in that commodity. Georg Friedrich Knapp (1842–1926) coined the term "metallism" to describe

A metallurgical assay is a compositional analysis of an ore, metal, or alloy, usually performed in order to test for purity or quality.

MetaMask is a software cryptocurrency wallet developed by ConsenSys for interacting with the Ethereum blockchain and other EVM-compatible networks. It enables users to manage Ethereum accounts and connect to decentralized applications (dApps) via a browser extension or mobile app.

MetaTrader 4, also known as MT4, is an electronic trading platform widely used by online retail foreign exchange speculative traders. It was developed by MetaQuotes Software and released in 2005. The software is licensed to foreign exchange brokers who provide the software to their clients. The software consists of both a client and server component. The server component is run by the br

Metcard was the brand name of an integrated ticketing system used to access public transport in Melbourne, Australia. It was a universal ticket which allowed users to ride on the city's Metlink and Metropolitan Transit Authority network, consisting of suburban trains, trams, and buses, including the NightRider network. The Metcard was a credit card-sized ticket made out of cardboard an

The Metrebus Card is a contactless smartcard ticketing system for Rome. It has stored value on a paper ticket for either 1, 3 or 7 days. All three versions of the tickets look the same on the front, but on the back of the ticket the magnetic data printed on the ticket varies depending on which version of the ticket was purchased.

The MetroCard is a discontinued magnetic stripe card used for fare payment on transportation in the New York City area. It was a payment method for the New York City Subway (including the Staten Island Railway), New York City Transit buses, and MTA buses. Several partner agencies also accepted the MetroCard: Nassau Inter-County Express (NICE Bus), the PATH train system, the Roosevelt Isl

metroCARD is a contactless smartcard ticketing system for public transport services in the city (and surrounding suburbs) of Adelaide, South Australia. The system is managed by Adelaide Metro and is usable on their bus, train and tram services.

The Mexican miracle (Spanish: Milagro mexicano) is a term used to refer to the country's inward-looking development strategy that produced sustained economic growth. It is considered to be a golden age in Mexico's economy in which the Mexican economy grew 6.8% each year. It was a stabilizing economic plan which caused an average growth of 6.8% and industrial production to increase by 8%