Industry WIKI

Mastercard Maestro is a brand of debit cards and prepaid cards owned by Mastercard that was introduced in 1991. Maestro is accepted at around fifteen million point of sale outlets in 93 countries.

A magazine is a periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content forms. Magazines are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. They are categorised by their frequency of publication (i.e., as weeklies, monthlies, quarter

Magia Record: Puella Magi Madoka Magica Side Story (Japanese: マギアレコード 魔法少女まどか☆マギカ外伝, Hepburn: Magia Rekōdo: Mahō Shōjo Madoka Magika Gaiden) was a Japanese role-playing video game developed by f4samurai for Android and iOS, which was released by Aniplex in Japan on August 22, 2017. A North American version was available from June 2019 to October 2020. The game is a spin-off of the 2011 a

Magic formula investing is an investment technique outlined by Joel Greenblatt that uses the principles of value investing.

Magnavox (often stylized as MAGNAVOX; from Latin magna vox 'loud voice') is an American electronics brand that was founded in 1917. It was purchased by North American Philips in 1974, which was absorbed into Dutch electronics company Philips in 1987. The predecessor to Magnavox was founded in 1911 by Edwin Pridham and Peter L. Jensen, co-inventors of the moving-coil loudspeaker at their

Magnetic ink character recognition code, known in short as MICR code, is a character recognition technology used mainly by the banking industry to streamline the processing and clearance of cheques and other documents. MICR encoding, called the MICR line, is at the bottom of cheques and other vouchers and typically includes the document-type indicator, bank code, bank account number, che

Mahmoud Reza Banki (Persian: محمودرضا بانکی; born 1976) is an Iranian-American scientist, management consultant and business executive.

The Mais Lecture has been hosted since 1978, on a mostly annual basis, by Bayes Business School (formerly Cass), part of City, University of London.

The Makati Central Business District (Makati CBD) is a privately owned financial and central business district in the Philippines located in the heart of Makati in Metro Manila. It is politically and administratively known as "Central Cluster" in the West District of Makati. It is different from the Makati civic center known as "Makati Poblacion" which is situated at the northeast portio

The Malaysia Derivatives Exchange (MDEX), also known as Malaysian Distribution Exchange, is a limited share company formed during June 2001 in Malaysia through the merger of the Kuala Lumpur Options and Financial Futures Exchange (KLOFFE) and the Commodity and Monetary Exchange of Malaysia (COMMEX Malaysia). It is a subsidiary of the Kuala Lumpur Stock Exchange (KLSE).

The Malaysian Electronic Payment System (MEPS) is an interbank network service provider in Malaysia. In August 2017, MEPS merged with Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear) to form Payments Network Malaysia Sdn Bhd (PayNet).

The Malaysian ringgit ((, Malaysian: [ˈriŋget]); plural: ringgit; symbol: RM; currency code: MYR; Malay name: Ringgit Malaysia; formerly the Malaysian dollar) is the currency of Malaysia. Issued by the Central Bank of Malaysia, it is divided into 100 cents (Malay: sen).

Malcolm Ian Offord, Baron Offord of Garvel (born 5 September 1964) is a Scottish politician who has served as the Leader of Reform Scotland since 2026 and as a Member of the Scottish Parliament (MSP) for West Scotland since May 2026. He was a member of the House of Lords from 2021 until his resignation in 2026. He was a member of the Conservative Party until December 2025 when he defecte

In probability theory and related fields, Malliavin calculus is a set of mathematical techniques and ideas that extend the mathematical field of calculus of variations from deterministic functions to stochastic processes. In particular, it allows the computation of derivatives of random variables. Malliavin calculus is also called the stochastic calculus of variations. P. Malliavin firs

Malone Lam Yu Xuan (born 19 July 2004) is a Singaporean man convicted for his connection to a cryptocurrency theft and money laundering scheme exceeding $260 million, according to the U.S. Attorney's Office for the District of Columbia.

The Malta Stock Exchange (Maltese: Borża ta' Malta) is the stock exchange of the island nation of Malta. Established in 1992, it is fully owned by the Maltese government.

The lira (Maltese: lira Maltija, plural: liri, ISO 4217 code: MTL) or pound (until ca. 1986 in English, code MTP) was the currency of Malta from 1972 until 31 December 2007. One lira was divided into 100 cents, each of 10 mils. After 1986 the lira was abbreviated as Lm, although the original ₤M sign continued to be used unofficially. In English the currency was still frequently called t

Manaca (マナカ, Manaka), stylized in lowercase as manaca, is a rechargeable contactless smart card used in Nagoya, Japan and the surrounding area in Aichi Prefecture. It launched on February 11, 2011, replacing the Tranpass magnetic fare card system. Since 2013, it has been part of Japan's Nationwide Mutual Usage Service, allowing it to be used in all major cities across the country.

A managed float regime, also known as a dirty float, is a type of exchange rate regime where a currency's value is allowed to fluctuate in response to foreign-exchange market mechanisms (i.e., supply and demand), but the central bank or monetary authority of the country intervenes occasionally to stabilize or steer the currency's value in a particular direction. This is in contrast to a

A managed futures account (MFA) or managed futures fund (MFF) is a type of alternative investment in the US in which trading in the futures markets is managed by another person or entity, rather than the fund's owner. Managed futures accounts include, but are not limited to, commodity pools. These funds are operated by commodity trading advisors (CTAs) or commodity pool operators (CPOs),

A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management and leveraged buyouts became noted phenomena of 1980s business economics and most frequently refer to leveraged transactions where managers take a company private. These transactions, while originat

In the investment advisory industry, a management fee is a periodic payment that is paid by an investment fund to the fund's investment adviser for investment and portfolio management services. Often, the fee covers not only investment advisory services, but administrative services as well. Usually, the fee is calculated as a percentage of assets under management.

"Manager of managers" (MoM) is an investment approach by institutions who proprietary manage capital. Different investment managers are selected and investment mandates given to them. The allocated capital is then managed in Separate Managed Accounts by the respective selected asset managers. It is a solution often offered by big asset management divisions from investment banks but also

Managerial finance is the branch of finance that concerns itself with the financial aspects of managerial decisions.

Manchester City Football Club dates back to 1894, when Ardwick A.F.C. dissolved and was reformed as Manchester City Football Club Ltd. Over recent years, the state of ownership and finances of Manchester City Football Club has been tumultuous, featuring various owners of contrasting fortunes, in line with the club's inconsistent trend on the pitch. The club is currently owned by the City

Country of origin labeling (COOL) (or mCOOL [m for mandatory]) is a requirement signed into American law under Title X of the Farm Security and Rural Investment Act of 2002 (also known as the 2002 Farm Bill), codified at 7 U.S.C. § 1638a as Notice of country of origin. This law had required retailers to provide country-of-origin labeling for fresh beef, pork, and lamb. The program exempt

Mandatory labelling or labeling (see spelling differences) is the requirement of consumer products to state their ingredients or components. This is done to protect people with allergies, and so that people can practice moral purchasing. Mandatory labelling is mandated in most developed nations and increasingly also in developing nations, especially for food products, e.g. "Grade A" meat

The Mandatory Provident Fund Schemes Authority (MPFA) of Hong Kong is the statutory body charged with regulating the operations of Mandatory Provident Fund (MPF) schemes and occupational retirement (ORSO) schemes. It is a regulator run independently of the Government of Hong Kong.

Mangmoom (แมงมุม, Thai for "spider") is a contactless smart card used in Bangkok, Thailand. It was originally planned to work as a single integrated ticket for all of the city's public transport systems. Whilst the first-generation card did not result in widespread use beyond the MRT Blue and Purple lines, the second-generation card can be used across the MRT Blue, Purple, Yellow, and Pi

Manillas are a form of commodity money, usually made of brass, bronze, or copper, which were used in West Africa. They were produced in large numbers in a wide range of designs, sizes, and weights. Originating before the colonial period, perhaps as the result of trade with the Portuguese Empire, manillas continued to serve as money and decorative objects until the late 1940s and are stil

Mansoor Ijaz (born August 1961) is an American venture financier and hedge-fund manager. He is founder and chairman of Crescent Investment Management Ltd, a New York and London-based investment firm that operates CARAT, a proprietary trading system developed by Ijaz in the late 1980s. His venture investments included unsuccessful efforts in 2013 to acquire a stake in Lotus F1, a Formula

Manual fare collection is the practice of collecting fares manually (without the aid of an automated machine). "Fare collection" generally refers to the collection of fares in the transport industry in return for a ticket or passes to travel. Commonly used on buses and train transport systems (in the UK; in Poland, for example, buying and validating the tickets by machine is the passenge

Manulife Bank of Canada (operating as Manulife Bank; French: Banque Manuvie du Canada) is a wholly-owned subsidiary of Manulife. As a direct bank, it offers high-interest chequing & savings accounts, credit cards, lines of credit, and mortgages, including Manulife One. Since it was established in 1993, Manulife Bank has grown to more than $29 billion in assets and serves customers across

The pound (abbreviation: IMP; sign: £), or Manx pound (Manx: Punt Manninagh; in order to distinguish it from other similar-named currencies), is the currency of the Isle of Man, at parity with sterling. The Manx pound is divided into 100 pence. Notes and coins, denominated in pounds and pence, are issued by the Isle of Man Government.

In Canada, the Maple Eight are the eight largest pension funds. The investment approach used by the Maple-8 is known globally as the 'Canadian model', in which they utilize a direct investment approach and internally manage their own assets and portfolios. Collectively, as of March 2026, the pension funds control approximately CA$2.7 trillion in assets under management (AUM), and they a

Marc J. Leder (born in 1962) is an American businessman who co-founded Sun Capital Partners, a private equity firm based in Boca Raton, Florida. He is also a limited partner of Harris Blitzer Sports & Entertainment, which owns the NBA's Philadelphia 76ers and the NHL's New Jersey Devils, and the Josh Harris Group, which owns Real Salt Lake of the MLS, the English Premier League's Crystal

Marc Rich (born Marcell David Reich; December 18, 1934 – June 26, 2013) was a Belgian-American commodities trader, financier, and businessman. He founded the commodities company Glencore and was later indicted in the United States on federal charges of tax evasion, wire fraud, racketeering, and selling Iranian oil to Israel during the Iran hostage crisis. He fled to Switzerland at the ti

Marcel Alfons Gilbert van Meerhaeghe (12 April 1921 – 22 March 2014) was a Belgian economist, professor, publicist and columnist.

Mareva Grabowski-Mitsotakis (Greek: Μαρέβα Γκραμπόφσκι-Μητσοτάκη, romanized: Mitsotaki; Polish: Grabowska; born June 30, 1966) is a Greek business executive who has promoted Greek cultural heritage through her finance and fashion entrepreneurial ventures. She is married to Kyriakos Mitsotakis, the current Prime Minister of Greece.

Marex Group plc is a financial services company. The company's clients are predominantly commodity producers and consumers, banks, hedge funds, asset managers, broking houses, commodity trading advisors and professional traders. Marex currently has over 2,300 employees and over 40 offices across Europe, USA and APAC.

In finance, margin is the collateral that a holder of a financial instrument has to deposit with a counterparty (most often a broker or an exchange) to cover some or all of the credit risk the holder poses for the counterparty. This risk can arise if the holder has done any of the following:

The Margin-at-Risk (MaR) is a quantity used to manage short-term liquidity risks due to variation of margin requirements, i.e. it is a financial risk occurring when trading commodities. It is similar to the Value-at-Risk (VaR), but instead of simulating EBIT it returns a quantile of the (expected) cash flow distribution.

Margin Call is a 2011 American drama film written and directed by J. C. Chandor in his directorial debut. The story takes place over 24 hours at a large Wall Street investment bank during the initial stages of the 2008 financial crisis. It focuses on the actions taken by a group of employees during the crisis. The title is a reference to a "margin call", the situation where a financial m

In mathematical finance, Margrabe's formula is an option pricing formula applicable to an option to exchange one risky asset for another risky asset at maturity. It was derived by William Margrabe in 1978. Margrabe's paper has been cited by over 2000 subsequent articles.

Maria Sofia De la Gardie (1627 – 22 August 1694) was a Swedish countess, courtier, banker and entrepreneur. She is most known for her industrial enterprises, and she has been referred to as the first female grand entrepreneur of her country. She served as överhovmästarinna to Queen Christina of Sweden.

Mario Joseph Gabelli (born June 19, 1942) is an American stock investor, investment advisor, and financial analyst. He is the founder, chairman, and CEO of Gabelli Asset Management Company Investors (Gamco Investors), an investment firm headquartered in Rye, New York.

Maritime anti-corruption initiatives have emerged in the last decades as a response to the growing threat of transnational corruption in the maritime domain, specifically in the shipping industry which is responsible for around 90% of world trade. In the past, paying bribes at ports to pass through customs was perceived as normal behavior, but such activities resulting in higher operatio

The mark was a currency or unit of account in many states. It is named for the mark unit of weight. The word mark comes from a merging of three Germanic words, Latinised in 9th-century post-classical Latin as marca, marcha, marha or marcus. It was a measure of weight mainly for gold and silver, commonly used throughout Europe and often equivalent to 8 troy ounces (250 g). Considerable va

A mark is a written or imprinted symbol used to indicate some trait of an item, for example, its ownership or maker. Mark usually consists of letters, numbers, words, and drawings. Inscribing marks on the manufactured items was likely a precursor of communicative writing.

Mark E. Kingdon is a hedge fund manager and president of Kingdon Capital Management, a US investment management company with approximately $623 million in assets under management.

Mark T. Gallogly (born 1957) is an American private equity investor, philanthropist, climate change advocate and major donor to Democratic candidates and causes. He co-founded and served as managing principal of the private investment firm Centerbridge Partners until his retirement in 2020. Under the Obama administration, he served on two presidential advisory councils.

Mark Jefferson Golding (born 19 July 1965) is a Jamaican politician, who has been Leader of the Opposition of Jamaica and President of the People's National Party (PNP) since 2020.

Mark-to-market (MTM or M2M) or fair value accounting is accounting for the "fair value" of an asset or liability based on the current market price, or the price for similar assets and liabilities, or based on another objectively assessed "fair" value. Fair value accounting has been a part of Generally Accepted Accounting Principles (GAAP) in the United States since the early 1990s. Fail

In economics, a market is any structure that allows buyers and sellers to exchange goods, services and information. The exchange of goods or services, either with money or without it, is a transaction. In free market economies, they are the process by which prices and allocations of goods and services are established. Markets facilitate trade and enable the distribution and allocation of

In economics and finance, market abuse may arise in circumstances in which investors in a financial market have been unreasonably disadvantaged, directly or indirectly, by others who:

A market anomaly in a financial market is predictability that seems to be inconsistent with (typically risk-based) theories of asset prices. Standard theories include the capital asset pricing model and the Fama-French Three Factor Model, but a lack of agreement among academics about the proper theory leads many to refer to anomalies without a reference to a benchmark theory (Daniel and

A market basket or commodity bundle is a fixed list of items, in given proportions. Its most common use is to track the progress of inflation in an economy or specific market. That is, to measure the changes in the value of money over time. A market basket is also used with the theory of purchasing price parity to measure the value of money in different places.

Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders.

In economics, market clearing is the process by which, in an economic market, the supply of whatever is traded is equated to the demand so that there is no excess supply or demand, ensuring that there is neither a surplus nor a shortage. The new classical economics assumes that in any given market, assuming that all buyers and sellers have access to information and that there is no "fric

In finance, market data is price and other related data for a financial instrument reported by a trading venue such as a stock exchange. Market data allows traders and investors to know the latest price and see historical trends for instruments such as equities, fixed-income products, derivatives, and currencies.

In finance, market depth is a real-time list displaying the quantity to be sold versus unit price. The list is organized by price level and is reflective of real-time market activity. Mathematically, it is the size of an order needed to move the market price by a given amount. If the market is deep, a large order is needed to change the price.

In neoclassical economics, a market distortion is any event in which a market reaches a market clearing price for an item that is substantially different from the price that a market would achieve while operating under conditions of perfect competition and state enforcement of legal contracts and the ownership of private property. In other words, a distortion is "any departure from the i

Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making behaviour of individuals in the organisation."

The Market Identifier Code (MIC) (ISO 10383) is a unique identification code used to identify securities trading exchanges, regulated and non-regulated trading markets. The MIC is a four alphanumeric character code, and is defined in ISO 10383 by the International Organization for Standardization (ISO). For example, the US NASDAQ market is identified by MIC XNAS.

In business, economics or investment, market liquidity is a market's feature whereby an individual or firm can quickly purchase or sell an asset without causing a drastic change in the asset's price. Liquidity involves the trade-off between the price at which an asset can be sold, and how quickly it can be sold. In a liquid market, the trade-off is mild: one can sell quickly without havi

A market maker or liquidity provider is a company or individual that quotes both a buy and a sell price in a tradable asset held in inventory, hoping to make a profit on the difference, which is called the bid–ask spread or turn. This stabilizes the market, reducing price variation (volatility) by setting a trading price range for the asset.

In economics and finance, market manipulation occurs when someone intentionally alters the supply or demand of a security to influence its price. This can involve spreading misleading information, executing misleading trades, or manipulating quotes and prices.

Market microstructure is a branch of finance concerned with the details of how exchange occurs in markets. While the theory of market microstructure applies to the exchange of real or financial assets, more evidence is available on the microstructure in the financial field due to the availability of transactions data from them. The major thrust of market microstructure research examines

Market monetarism is a school of macroeconomics that advocates that central banks use a nominal GDP level target instead of inflation, unemployment, or other measures of economic activity, with the goal of mitigating demand shocks such as those experienced during the 2008 financial crisis and the 2021–2023 inflation surge. Market monetarists criticize the fallacy that low interest rates

An investment strategy or portfolio is considered market-neutral if it seeks to avoid some form of market risk entirely, typically by hedging. To evaluate market neutrality requires specifying the risk to avoid. For example, convertible arbitrage attempts to fully hedge fluctuations in the price of the underlying common stock. A portfolio is truly market-neutral if it exhibits zero corre

The Market Opportunity Navigator (MON) is a methodology in strategic management that aims to help innovators and entrepreneurs identify and select the most valuable market opportunity to pursue current and future resources and capabilities. It was added as the fourth tool in the lean startup toolset and can be used with the Business Model Canvas developed by Alexander Osterwalder and Yve

Market portfolio is an investment portfolio that theoretically consisting of a weighted sum of every asset in the market, with weights in the proportions that they exist in the market, with the necessary assumption that these assets are infinitely divisible.

Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps identify and analyze market needs, market size and the competition. Its techniques encompass both qualitative

Market risk is the risk of losses in positions arising from movements in market variables like prices and volatility.

Market Rules to Remember is a list of ten cautionary rules for investors that was written in 1998 by the then-retired Chief Market Analyst at Merrill Lynch, Bob Farrell. The rules became iconic on Wall Street and are frequently reprinted in leading financial advisory publications.

Market sentiment, also known as investor attention, is the general prevailing attitude of investors as to anticipated price development in a market. This attitude is the accumulation of a variety of fundamental and technical factors, including price history, economic reports, seasonal factors, and national and world events. If investors expect upward price movement in the stock market, t

Market timing is the strategy of making buying or selling decisions of financial assets (often stocks) by attempting to predict future market price movements (market trends). The prediction may be based on an outlook of market or economic conditions resulting from technical or fundamental analysis. This is an investment strategy based on the outlook for an aggregate market rather than fo

A market trend is a perceived tendency of the financial markets to move in a particular direction over time. Analysts classify these trends as secular for long time-frames, primary for medium time-frames, and secondary for short time-frames. Traders attempt to identify market trends using technical analysis, a framework which characterizes market trends as predictable price tendencies wi

Market value or OMV (open market valuation) is the price at which an asset would trade in a competitive auction setting. Market value is often used interchangeably with open market value, fair value or fair market value, although these terms have distinct definitions in different standards, and differ in some circumstances.

MarketAxess Holdings Inc., headquartered in New York City, operates electronic trading platforms used to trade bonds and other fixed income products. It has approximately 2,100 customers, all of which are either institutional investors (91.3% of 2025 volume) or broker-dealers (8.7% of 2025 volume).

Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce.

Marketing accountability is a term that signifies management with data that is understandable to the management of the enterprise. "Accountable Marketing" is another name that can be given to this process.

Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

Marketing automation refers to software platforms and technologies that marketing departments and organizations use to automate repetitive tasks and to run campaigns across channels such as email, SMS, chatbots, and social media, including tracking, web analytics, lead scoring, campaign management, and reporting. It often integrates with customer relationship management (CRM) and custome

Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the res

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to create an effective and well-planned ma

A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing. Sometimes, called as Consortium as

Marketing communications (also known MC, marcom(s), marcomm(s) or just simply communications) refers to the combined use of different marketing channels and tools. Marketing communication channels focus on how businesses communicate a message to their desired market, or the greater market in general. It can also include the internal communications of the organization. Marketing communica

Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term.

Marketing engineering is currently defined as "a systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process".

Marketing ethics is an area of applied ethics that examines the moral principles and standards governing the practice and regulation of marketing. It addresses ethical issues arising in areas such as advertising, promotion, pricing, product development, and distribution. Certain aspects of marketing ethics, particularly advertising and promotional practices, overlap with media ethics and

Marketing failure is when a commercial marketing effort by a business fails to accomplish anything positive, or alternately when a commercial product is either totally or mostly rejected by its potential customers.

A marketing information system (MkIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Informa

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.

The marketing mix (4 Ps) is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These elements are sometimes sorted into the categories of product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools

Marketing mix modeling (MMM) is a statistical causal inference and forecasting methodology used to estimate the impact of various marketing tactics on product sales. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time-series data. They are often used to optimize advertising mix and promotional tactics with respect to sales, revenue, or profit t

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.

The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including "1984" and "Get a Mac". Many of Apple's product ann

A marketing plan is a strategic document developed to achieve specific marketing objectives. It outlines a company's advertising and promotional activities for a defined period, describes the organization's current marketing position, and identifies the target market and marketing mix that will be used to achieve stated goals.

The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these elements are sequential and they match the m