Industry WIKI

In the investment advisory industry, a management fee is a periodic payment that is paid by an investment fund to the fund's investment adviser for investment and portfolio management services. Often, the fee covers not only investment advisory services, but administrative services as well. Usually, the fee is calculated as a percentage of assets under management.

"Manager of managers" (MoM) is an investment approach by institutions who proprietary manage capital. Different investment managers are selected and investment mandates given to them. The allocated capital is then managed in Separate Managed Accounts by the respective selected asset managers. It is a solution often offered by big asset management divisions from investment banks but also

Managerial finance is the branch of finance that concerns itself with the financial aspects of managerial decisions.

Manchester City Football Club dates back to 1894, when Ardwick A.F.C. dissolved and was reformed as Manchester City Football Club Ltd. Over recent years, the state of ownership and finances of Manchester City Football Club has been tumultuous, featuring various owners of contrasting fortunes, in line with the club's inconsistent trend on the pitch. The club is currently owned by the City

Country of origin labeling (COOL) (or mCOOL [m for mandatory]) is a requirement signed into American law under Title X of the Farm Security and Rural Investment Act of 2002 (also known as the 2002 Farm Bill), codified at 7 U.S.C. § 1638a as Notice of country of origin. This law had required retailers to provide country-of-origin labeling for fresh beef, pork, and lamb. The program exempt

Mandatory labelling or labeling (see spelling differences) is the requirement of consumer products to state their ingredients or components. This is done to protect people with allergies, and so that people can practice moral purchasing. Mandatory labelling is mandated in most developed nations and increasingly also in developing nations, especially for food products, e.g. "Grade A" meat

The Mandatory Provident Fund Schemes Authority (MPFA) of Hong Kong is the statutory body charged with regulating the operations of Mandatory Provident Fund (MPF) schemes and occupational retirement (ORSO) schemes. It is a regulator run independently of the Government of Hong Kong.

Mangmoom (แมงมุม, Thai for "spider") is a contactless smart card used in Bangkok, Thailand. It was originally planned to work as a single integrated ticket for all of the city's public transport systems. Whilst the first-generation card did not result in widespread use beyond the MRT Blue and Purple lines, the second-generation card can be used across the MRT Blue, Purple, Yellow, and Pi

Manillas are a form of commodity money, usually made of brass, bronze, or copper, which were used in West Africa. They were produced in large numbers in a wide range of designs, sizes, and weights. Originating before the colonial period, perhaps as the result of trade with the Portuguese Empire, manillas continued to serve as money and decorative objects until the late 1940s and are stil

Mansoor Ijaz (born August 1961) is an American venture financier and hedge-fund manager. He is founder and chairman of Crescent Investment Management Ltd, a New York and London-based investment firm that operates CARAT, a proprietary trading system developed by Ijaz in the late 1980s. His venture investments included unsuccessful efforts in 2013 to acquire a stake in Lotus F1, a Formula

Manual fare collection is the practice of collecting fares manually (without the aid of an automated machine). "Fare collection" generally refers to the collection of fares in the transport industry in return for a ticket or passes to travel. Commonly used on buses and train transport systems (in the UK; in Poland, for example, buying and validating the tickets by machine is the passenge

Manulife Bank of Canada (operating as Manulife Bank; French: Banque Manuvie du Canada) is a wholly-owned subsidiary of Manulife. As a direct bank, it offers high-interest chequing & savings accounts, credit cards, lines of credit, and mortgages, including Manulife One. Since it was established in 1993, Manulife Bank has grown to more than $29 billion in assets and serves customers across

The pound (abbreviation: IMP; sign: £), or Manx pound (Manx: Punt Manninagh; in order to distinguish it from other similar-named currencies), is the currency of the Isle of Man, at parity with sterling. The Manx pound is divided into 100 pence. Notes and coins, denominated in pounds and pence, are issued by the Isle of Man Government.

In Canada, the Maple Eight are the eight largest pension funds. The investment approach used by the Maple-8 is known globally as the 'Canadian model', in which they utilize a direct investment approach and internally manage their own assets and portfolios. Collectively, as of March 2026, the pension funds control approximately CA$2.7 trillion in assets under management (AUM), and they a

Marc Lasry is a Moroccan American billionaire businessman and private equity manager. He is the co-founder and chief executive officer (CEO) of Avenue Capital Group. He was a co-owner of the NBA's Milwaukee Bucks basketball team from 2014 to 2023.

Marc J. Leder (born in 1962) is an American businessman who co-founded Sun Capital Partners, a private equity firm based in Boca Raton, Florida. He is also a limited partner of Harris Blitzer Sports & Entertainment, which owns the NBA's Philadelphia 76ers and the NHL's New Jersey Devils, and the Josh Harris Group, which owns Real Salt Lake of the MLS, the English Premier League's Crystal

Marc Rich (born Marcell David Reich; December 18, 1934 – June 26, 2013) was a Belgian-American commodities trader, financier, and businessman. He founded the commodities company Glencore and was later indicted in the United States on federal charges of tax evasion, wire fraud, racketeering, and selling Iranian oil to Israel during the Iran hostage crisis. He fled to Switzerland at the ti

Marc Jeffrey Rowan (born 1962) is an American billionaire businessman who is the chairman and chief executive officer (CEO) of Apollo Global Management, an American asset management firm. He co-founded the firm in 1990, with Josh Harris and Leon Black, and has been its CEO since 2021. As of 2026, Bloomberg estimated Rowan's net worth at $9.77 billion.

Marcel Alfons Gilbert van Meerhaeghe (12 April 1921 – 22 March 2014) was a Belgian economist, professor, publicist and columnist.

Mareva Grabowski-Mitsotakis (Greek: Μαρέβα Γκραμπόφσκι-Μητσοτάκη, romanized: Mitsotaki; Polish: Grabowska; born June 30, 1966) is a Greek business executive who has promoted Greek cultural heritage through her finance and fashion entrepreneurial ventures. She is married to Kyriakos Mitsotakis, the current Prime Minister of Greece.

Marex Group plc is a financial services company. The company's clients are predominantly commodity producers and consumers, banks, hedge funds, asset managers, broking houses, commodity trading advisors and professional traders. Marex currently has over 2,300 employees and over 40 offices across Europe, USA and APAC.

In finance, margin is the collateral that a holder of a financial instrument has to deposit with a counterparty (most often a broker or an exchange) to cover some or all of the credit risk the holder poses for the counterparty. This risk can arise if the holder has done any of the following:

The Margin-at-Risk (MaR) is a quantity used to manage short-term liquidity risks due to variation of margin requirements, i.e. it is a financial risk occurring when trading commodities. It is similar to the Value-at-Risk (VaR), but instead of simulating EBIT it returns a quantile of the (expected) cash flow distribution.

Margin Call is a 2011 American drama film written and directed by J. C. Chandor in his directorial debut. The story takes place over 24 hours at a large Wall Street investment bank during the initial stages of the 2008 financial crisis. It focuses on the actions taken by a group of employees during the crisis. The title is a reference to a "margin call", the situation where a financial m

In mathematical finance, Margrabe's formula is an option pricing formula applicable to an option to exchange one risky asset for another risky asset at maturity. It was derived by William Margrabe in 1978. Margrabe's paper has been cited by over 2000 subsequent articles.

Marie Adelaide Leprosy Centre (MALC) in Karachi, Pakistan was run by Dr. Ruth Pfau, who was also a Roman Catholic religious sister of the Society of Daughters of the Heart of Mary, originally of German descent. Mervyn Lobo is the current chief executive officer of MALC.

Mario Joseph Gabelli (born June 19, 1942) is an American stock investor, investment advisor, and financial analyst. He is the founder, chairman, and CEO of Gabelli Asset Management Company Investors (Gamco Investors), an investment firm headquartered in Rye, New York.

Maritime anti-corruption initiatives have emerged in the last decades as a response to the growing threat of transnational corruption in the maritime domain, specifically in the shipping industry which is responsible for around 90% of world trade. In the past, paying bribes at ports to pass through customs was perceived as normal behavior, but such activities resulting in higher operatio

The mark was a currency or unit of account in many states. It is named for the mark unit of weight. The word mark comes from a merging of three Germanic words, Latinised in 9th-century post-classical Latin as marca, marcha, marha or marcus. It was a measure of weight mainly for gold and silver, commonly used throughout Europe and often equivalent to 8 troy ounces (250 g). Considerable va

Mark E. Kingdon is a hedge fund manager and president of Kingdon Capital Management, a US investment management company with approximately $623 million in assets under management.

Mark T. Gallogly (born 1957) is an American private equity investor, philanthropist, climate change advocate and major donor to Democratic candidates and causes. He co-founded and served as managing principal of the private investment firm Centerbridge Partners until his retirement in 2020. Under the Obama administration, he served on two presidential advisory councils.

Mark Jefferson Golding (born 19 July 1965) is a Jamaican politician, who has been Leader of the Opposition of Jamaica and President of the People's National Party (PNP) since 2020.

Mark Spitznagel (; born March 5, 1971) is an American investor and hedge fund manager. He is the founder, owner, and chief investment officer of Universa Investments, a hedge fund management firm based in Miami, Florida.

Mark-to-market (MTM or M2M) or fair value accounting is accounting for the "fair value" of an asset or liability based on the current market price, or the price for similar assets and liabilities, or based on another objectively assessed "fair" value. Fair value accounting has been a part of Generally Accepted Accounting Principles (GAAP) in the United States since the early 1990s. Fail

In economics, a market is any structure that allows buyers and sellers to exchange goods, services and information. The exchange of goods or services, either with money or without it, is a transaction. In free market economies, they are the process by which prices and allocations of goods and services are established. Markets facilitate trade and enable the distribution and allocation of

In economics and finance, market abuse may arise in circumstances in which investors in a financial market have been unreasonably disadvantaged, directly or indirectly, by others who:

A market anomaly in a financial market is predictability that seems to be inconsistent with (typically risk-based) theories of asset prices. Standard theories include the capital asset pricing model and the Fama-French Three Factor Model, but a lack of agreement among academics about the proper theory leads many to refer to anomalies without a reference to a benchmark theory (Daniel and

A market basket or commodity bundle is a fixed list of items, in given proportions. Its most common use is to track the progress of inflation in an economy or specific market. That is, to measure the changes in the value of money over time. A market basket is also used with the theory of purchasing price parity to measure the value of money in different places.

Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders.

In economics, market clearing is the process by which, in an economic market, the supply of whatever is traded is equated to the demand so that there is no excess supply or demand, ensuring that there is neither a surplus nor a shortage. The new classical economics assumes that in any given market, assuming that all buyers and sellers have access to information and that there is no "fric

In finance, market data is price and other related data for a financial instrument reported by a trading venue such as a stock exchange. Market data allows traders and investors to know the latest price and see historical trends for instruments such as equities, fixed-income products, derivatives, and currencies.

In finance, market depth is a real-time list displaying the quantity to be sold versus unit price. The list is organized by price level and is reflective of real-time market activity. Mathematically, it is the size of an order needed to move the market price by a given amount. If the market is deep, a large order is needed to change the price.

Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making behaviour of individuals in the organisation."

The Market Identifier Code (MIC) (ISO 10383) is a unique identification code used to identify securities trading exchanges, regulated and non-regulated trading markets. The MIC is a four alphanumeric character code, and is defined in ISO 10383 by the International Organization for Standardization (ISO). For example, the US NASDAQ market is identified by MIC XNAS.

In business, economics or investment, market liquidity is a market's feature whereby an individual or firm can quickly purchase or sell an asset without causing a drastic change in the asset's price. Liquidity involves the trade-off between the price at which an asset can be sold, and how quickly it can be sold. In a liquid market, the trade-off is mild: one can sell quickly without havi

A market maker or liquidity provider is a company or individual that quotes both a buy and a sell price in a tradable asset held in inventory, hoping to make a profit on the difference, which is called the bid–ask spread or turn. This stabilizes the market, reducing price variation (volatility) by setting a trading price range for the asset.

In economics and finance, market manipulation occurs when someone intentionally alters the supply or demand of a security to influence its price. This can involve spreading misleading information, executing misleading trades, or manipulating quotes and prices.

Market microstructure is a branch of finance concerned with the details of how exchange occurs in markets. While the theory of market microstructure applies to the exchange of real or financial assets, more evidence is available on the microstructure in the financial field due to the availability of transactions data from them. The major thrust of market microstructure research examines

Market monetarism is a school of macroeconomics that advocates that central banks use a nominal GDP level target instead of inflation, unemployment, or other measures of economic activity, with the goal of mitigating demand shocks such as those experienced during the 2008 financial crisis and the 2021–2023 inflation surge. Market monetarists criticize the fallacy that low interest rates

An investment strategy or portfolio is considered market-neutral if it seeks to avoid some form of market risk entirely, typically by hedging. To evaluate market neutrality requires specifying the risk to avoid. For example, convertible arbitrage attempts to fully hedge fluctuations in the price of the underlying common stock. A portfolio is truly market-neutral if it exhibits zero corre

The Market Opportunity Navigator (MON) is a methodology in strategic management that aims to help innovators and entrepreneurs identify and select the most valuable market opportunity to pursue current and future resources and capabilities. It was added as the fourth tool in the lean startup toolset and can be used with the Business Model Canvas developed by Alexander Osterwalder and Yve

Market portfolio is an investment portfolio that theoretically consisting of a weighted sum of every asset in the market, with weights in the proportions that they exist in the market, with the necessary assumption that these assets are infinitely divisible.

Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps identify and analyze market needs, market size and the competition. Its techniques encompass both qualitative

Market risk is the risk of losses in positions arising from movements in market variables like prices and volatility.

Market Rules to Remember is a list of ten cautionary rules for investors that was written in 1998 by the then-retired Chief Market Analyst at Merrill Lynch, Bob Farrell. The rules became iconic on Wall Street and are frequently reprinted in leading financial advisory publications.

Market sentiment, also known as investor attention, is the general prevailing attitude of investors as to anticipated price development in a market. This attitude is the accumulation of a variety of fundamental and technical factors, including price history, economic reports, seasonal factors, and national and world events. If investors expect upward price movement in the stock market, t

Market timing is the strategy of making buying or selling decisions of financial assets (often stocks) by attempting to predict future market price movements (market trends). The prediction may be based on an outlook of market or economic conditions resulting from technical or fundamental analysis. This is an investment strategy based on the outlook for an aggregate market rather than fo

A market trend is a perceived tendency of the financial markets to move in a particular direction over time. Analysts classify these trends as secular for long time-frames, primary for medium time-frames, and secondary for short time-frames. Traders attempt to identify market trends using technical analysis, a framework which characterizes market trends as predictable price tendencies wi

Market value or OMV (open market valuation) is the price at which an asset would trade in a competitive auction setting. Market value is often used interchangeably with open market value, fair value or fair market value, although these terms have distinct definitions in different standards, and differ in some circumstances.

Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce.

Marketing accountability is a term that signifies management with data that is understandable to the management of the enterprise. "Accountable Marketing" is another name that can be given to this process.

Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

Marketing automation refers to software platforms and technologies that marketing departments and organizations use to automate repetitive tasks and to run campaigns across channels such as email, SMS, chatbots, and social media, including tracking, web analytics, lead scoring, campaign management, and reporting. It often integrates with customer relationship management (CRM) and custome

Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the res

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to create an effective and well-planned ma

A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing. Sometimes, called as Consortium as

Marketing communications (also known MC, marcom(s), marcomm(s) or just simply communications) refers to the combined use of different marketing channels and tools. Marketing communication channels focus on how businesses communicate a message to their desired market, or the greater market in general. It can also include the internal communications of the organization. Marketing communica

Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term.

Marketing engineering is currently defined as "a systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process".

Marketing ethics is an area of applied ethics that examines the moral principles and standards governing the practice and regulation of marketing. It addresses ethical issues arising in areas such as advertising, promotion, pricing, product development, and distribution. Certain aspects of marketing ethics, particularly advertising and promotional practices, overlap with media ethics and

Marketing failure is when a commercial marketing effort by a business fails to accomplish anything positive, or alternately when a commercial product is either totally or mostly rejected by its potential customers.

A marketing information system (MkIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Informa

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.

The marketing mix (4 Ps) is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These elements are sometimes sorted into the categories of product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools

Marketing mix modeling (MMM) is a statistical causal inference and forecasting methodology used to estimate the impact of various marketing tactics on product sales. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time-series data. They are often used to optimize advertising mix and promotional tactics with respect to sales, revenue, or profit t

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.

The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including "1984" and "Get a Mac". Many of Apple's product ann

A marketing plan is a strategic document developed to achieve specific marketing objectives. It outlines a company's advertising and promotional activities for a defined period, describes the organization's current marketing position, and identifies the target market and marketing mix that will be used to achieve stated goals.

The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these elements are sequential and they match the m

Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable competitive advantage. It provides a structured and deliberate approach to promoting products or services by aligning organizational resources, market insights, and long-term objectives through systematic planning and analysis.

Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.

Marketplace is an American radio program that focuses on business, the economy, and events that influence them. The program was first broadcast on January 2, 1989. Hosted by Kai Ryssdal since 2005, the show is produced and distributed by American Public Media. Marketplace is produced in Los Angeles with bureaus in New York, Washington, D.C., Portland, Baltimore, London, and Shanghai. It

Markets in Crypto-Assets (MiCA or MiCAR) is a regulation in European Union (EU) law that establishes a regulatory framework for crypto-assets in the EU, including cryptocurrencies, security tokens and stablecoins. It was adopted by the EU Parliament on 20 April 2023 and has applied in full since December 2024.

Markets in Financial Instruments Directive 2014 (2014/65/EU, commonly known as MiFID 2) is a directive of the European Union (EU). Together with Regulation No 600/2014 it provides a legal framework for securities markets, investment intermediaries, in addition to trading venues. The directive provides harmonised regulation for investment services of the member states of the European Econ

Markit was a British financial information and services company that focused on credit derivative pricing founded in 2003.

Markup (or price spread) is the difference between the selling price of a good or service and its marginal cost. In economics, markups are the most direct way to measure market power: the extent to which a firm can influence the price at which it sells a product or service. A markup rule is the pricing practice of a producer with market power, where a firm charges a fixed mark-up over it

Markus Braun (born 1969) is an Austrian tech investor, the former CEO and CTO at the now insolvent payment processor, Wirecard AG from January 2002 until his resignation and arrest in June 2020. Braun stepped down from Wirecard amidst fraud allegations, but has denied any wrongdoing. Braun was in pre-trial detention at the Augsburg-Gablingen prison and was transferred to Stadelheim priso

Marquette Nat. Bank of Minneapolis v. First of Omaha Service Corp., 439 U.S. 299 (1978), is a unanimous U.S. Supreme Court decision holding that state anti-usury laws regulating interest rates cannot be enforced against nationally chartered banks based in other states. Justice William Brennan wrote that it was clearly the intent of Congress when it passed the National Banking Act that na

Marshall S. Cogan (born 1937) is an American investor and entrepreneur and former financier and trader. Cogan was the founder of United Automotive Group, which he built into one of the largest retailers of cars and trucks in the U.S. As a private equity investor, Cogan acquired a number of businesses in the 1970s and 1980s. He was also a partner of Cogan, Berlind, Weill & Levitt an inves

The Life and Adventures of Martin Chuzzlewit (commonly known as Martin Chuzzlewit) is a novel by English author Charles Dickens, considered the last of his picaresque novels. It was originally serialised between January 1843 and July 1844. While he was writing it, Dickens told a friend that he thought it was his best work thus far, but it was one of his least popular novels, judged by sa

Martin Chuzzlewit is a British television series which first aired on the BBC in 1964. It is based on the novel Martin Chuzzlewit by Charles Dickens.

Martin Friedrich Hellwig (born 5 April 1949) is a German economist. He has been the director of the Max Planck Institute for Research on Collective Goods from 2004 to 2017. Between 2000 and 2004, he was the head of the German Monopolkommission.

Martin Edward Zweig (July 2, 1942 – February 18, 2013) was an American stock investor, investment adviser, and financial analyst.

Martingale pricing is a pricing approach based on the notions of martingale and risk neutrality. The martingale pricing approach is a cornerstone of modern quantitative finance and can be applied to a variety of derivatives contracts, e.g. options, futures, interest rate derivatives, credit derivatives, etc.

The marturina or kunovina, referring to marten's fur, was a tax collected in the lands to the south of the Drava River in the medieval Kingdom of Hungary among the early Slavs. The term became important in the history of Croatian currency because it was the first of several instances of martens being used to symbolize money in Croatia.

Marvin Seth Goodfriend (November 6, 1950 – December 5, 2019) was an American economist. He held the Allan H. Meltzer Professorship in economics at Carnegie Mellon University; he was previously the director of research at the Federal Reserve Bank of Richmond. Following his 2017 nomination to the Federal Reserve Board of Governors, the White House decided to forgo renominating Goodfriend a

Mary Okelo (born Elizabeth Mary Awori) is a Kenyan banker and entrepreneur, best known for becoming the first African woman bank manager for Barclays while working at the Barclays Bank of Kenya in 1977. Okelo is also known for co-founding the private education institution Makini Schools, and for her roles as senior adviser to the African Development Bank and the vice-president of Women's

Masco Corporation is an American manufacturer of products for the home improvement and new home construction markets. Comprising more than 20 companies, the Masco conglomerate operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world. Since 1969 it trades on the NYSE. Under the leadership of Richard Manoogian, the company grew exponentially

Mass customization makes use of flexible computer-aided systems to produce custom products. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization.

Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audien