XPayIndustry WIKIBack to home
XPAY KNOWLEDGE

Industry WIKI

Digital assets and currencies

Understand assets, networks and trading mechanics with sources you can check.

Securities & exchanges

Penny stock

In American economics, penny stocks are common shares of small public companies that trade for less than $5 per share.

Trading basics

Peruzzi

The Peruzzi family were bankers of Florence, among the leading families of the city in the 14th century, before the rise to prominence of the Medici. Their modest antecedents stretched back to the mid 11th century, according to the family's genealogist Luigi Passerini, but a restructuring of the Peruzzi company in the 1340's, with an infusion of outside capital, marked the start of a qua

Trading basics

Place branding

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nat

Trading basics

Point of sale display

A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing d

Banking

Politically exposed person

A politically exposed person (PEP) in financial regulation is one who has been entrusted with a prominent public function. A PEP generally presents a higher risk for potential involvement in bribery and corruption by virtue of their position and the influence they may hold. The terms "politically exposed person" and senior foreign political figure are often used interchangeably, particul

Payments & settlement

Postal order

A postal order or postal note is a type of money order usually intended for sending money through the mail. It is purchased at a post office and is payable to the named recipient at another post office. A fee for the service, known as poundage, is paid by the purchaser. In the United States, this is known as a postal money order. Postal orders are not legal tender, but a type of promiss

Trading basics

Prefecture for the Economic Affairs of the Holy See

The Prefecture for the Economic Affairs of the Holy See was a dicastery of the Roman Curia, erected on 15 August 1967, and entrusted with overseeing all the offices of the Holy See that managed finances, regardless of their degree of autonomy.

Trading basics

Premium (marketing)

In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize

Trading basics

Price-based selling

Price-based selling is a specific selling technique in which a business exclusively reduces their price in attempt to close the sales cycle. Price-based selling clearly exists in businesses such as: commodity sales, auto sales, hospitality, and even some retail stores. However, it is only recommended that commodity items like petroleum be sold exclusively by price. Selling on price is ev

Trading basics

Pricing strategy

A business can choose from a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies, tactics and roles vary from company to company, and al

Trading basics

Prize (marketing)

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value, found in packages of brand-name retail products. These items are generally included in the price of the product, and are included with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced (and sometimes numbered) in series are used extensi

Banking

Prize-linked savings account

A prize-linked savings account (PLSA) or lottery-linked deposit account is a savings account in which some of the interest payment on bank deposits or marketing dollars are distributed as prizes based on chance. They are attractive to consumers as they function both as a sweepstakes or game of chance (as there is a small chance of a large prize) and as savings vehicle (the deposit is nev

Trading basics

Product demonstration

In marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers. The goal is to introduce customers to the product in hopes of getting them to purchase that item.

Trading basics

Product differentiation

In economics, strategic management and marketing, product differentiation (or simply "differentiation") is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 boo

Trading basics

Product marketing

Product marketing is a "core business function that plans and executes how a product is positioned, priced, and promoted to a defined audience. It aims to generate demand and support sustainable growth through activities such as positioning, packaging, and pricing, and go-to-market execution," as stated by A.H. Mujumder.

Trading basics

Product placement

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners an

Trading basics

Product planning

Product planning (or product discovery) is the ongoing process of identifying and articulating market requirements that define a product's feature set. It serves as the basis for decision-making about price, distribution and promotion. Product planning is also the means by which companies and businesses can respond to long-term challenges within the business environment, often achieved b

Finance

ProMéxico

ProMéxico is a trust fund of the Federal government of Mexico —a subdivision of the Secretariat of Economy— that promoted international trade and investment. ProMéxico used to be in charge of the country's active participation in the international arena by firmly establishing Mexico as an attractive, safe and competitive destination for foreign investment; encouraging the exportation of

Securities & exchanges

Promissory note

A promissory note, sometimes referred to as a note payable, is a financial instrument in which one party (the maker or issuer) promises in writing to pay a determinate sum of money to another (the payee), subject to any terms and conditions specified within the document.

Trading basics

Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create

Trading basics

Promotional mix

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the ri

Trading basics

Promotional model

A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing, and can provide information to journalists and consumers at trade shows and convention events. Promoti

Banking

Public bank

A public bank is a bank, a financial institution, in which a state, municipality, or public actors are the owners. It is an enterprise under government control. Prominent among current public banking models are the Bank of North Dakota, the Sparkassen-Finanzgruppe in Germany, and many nations' postal bank systems.

Securities & exchanges

Public float

In the context of stock markets, the public float or free float represents the portion of shares of a corporation that are in the hands of public investors as opposed to shares held by promoters, company officers, controlling interest investors, or governments. This number is sometimes seen as a better way of calculating market capitalization, because it provides a more accurate reflecti

Trading basics

Q Score

The Q Score (popularly known as Q-Rating) is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The more highly regarded the item or person is, the higher the Q Score among those who are aware of the subject. Q Scores and other variants are primarily used by the advertising, marketing, me

Payments & settlement

Rail Travel Card

The Rail Travel Card was a credit card administered by the Rail Travel Credit Agency headquartered at Chicago Union Station (room 436) to facilitate leisure and business travel by rail, possibly modeled on the air travel card. It was accepted by most major railroads, the prominent exceptions being New Haven and Southern Pacific.

Trading basics

Ray Chambers

Raymond G. Chambers (born August 7, 1942) is a philanthropist and humanitarian who is the World Health Organization Ambassador for Global Strategy. Chambers' philanthropic efforts are diverse, with major focus areas in global health, mentoring, and revitalizing his home city of Newark, New Jersey.

Trading basics

Razor-and-blades model

The razor-and-blades business model is a business model in which one article is sold at a low price or even given away in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and product sample marketing, which do not depend on complementary products or services. Common examples of the razor-and-blades model include inkj

Trading basics

Rebate (marketing)

In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively.

Trading basics

Recruitment marketing

Recruitment marketing refers to the inbound strategies and tactics an organization uses to find, attract, engage, and nurture talent before they apply for a job, also called the pre-applicant phase of talent acquisition. It is the practice of promoting the benefits and value of working for an employer in order to recruit talent. It is analogous in many ways to corporate marketing, and

Networks

Regulation of algorithms

Regulation of algorithms, or algorithmic regulation, is the creation of laws, rules and public sector policies for promotion and regulation of algorithms, particularly in artificial intelligence and machine learning. For the subset of AI algorithms, the term regulation of artificial intelligence is used. The regulatory and policy landscape for artificial intelligence (AI) is an emerging

Trading basics

Relationship marketing

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

Trading basics

Renewable energy cooperative

A renewable energy cooperative (aka RE co-op; REC) is a decentralized, non-governmental initiative of local communities and citizens to promote the production and consumption of renewable energy. It is formed by a group of community members that share a common long-term goal for a sustainable future of energy and work to advance the transition through active citizenship involvement. In t

Fiat currencies

Renminbi currency value

Renminbi currency value is a debate affecting the Chinese currency unit, the renminbi (Chinese: 人民币 Code:CNY). The renminbi is classified as a managed floating exchange rate currency "with reference to a basket of currencies", which has drawn attention from nations which have freely floated currencies and has become a source of trade friction with Western nations.

Trading basics

Retail marketing

Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). Th

Trading basics

Revenue management

Revenue management (RM) is a discipline that aims to maximize profit primarily by adjusting pricing and managing occupancy. The strategy is used in hotel management, selling event tickets and airfare, retail promotions, software licensing, and other industries. It is seen by some as synonymous with yield management.

Banking

Rothschild family

The Rothschild family (Hebrew: משפחת רוטשילד) is a wealthy Ashkenazi Jewish noble banking family originally from Frankfurt, Germany. The family's documented history starts in 16th-century Frankfurt; its name is derived from the family house, Rothschild, built by Isaak Elchanan Bacharach in Frankfurt in 1567. The family rose to prominence with Mayer Amschel Rothschild (1744–1812), a court

Finance

Rural credit cooperative

A rural credit cooperative (RCC) (Chinese: 农村信用合作社) or (simplified Chinese: 农村信用社; traditional Chinese: 農村信用社; pinyin: nóngcūn xìnyòngshè) is a cooperative or credit union sanctioned by People's Bank of China to provide credit in the rural areas of the People's Republic of China.

Payments & settlement

Russian National Card Payment System

The National Payment Card System (Russian: Национальная система платёжных карт; known its acronym NSPK) is an operational and payment clearing house for processing bank card transactions within Russia and the operator of the Mir card payment system. It is the operational and payment clearing house of the Faster Payment System (FPS) and wholly owned by the Central Bank of Russia (CBR).

Payments & settlement

SADAD

The SADAD payment system was established by the Saudi Central Bank (SAMA) to be the national electronic bill presentment and payment (EBPP) service provider for the Kingdom of Saudi Arabia (KSA). The core mandate for SADAD is to facilitate and streamline bill payment transactions of end consumers through all channels of the KSA (Kingdom of Saudi Arabia) Banks. SADAD was launched on June

Trading basics

Sales operations

Sales operations is a set of business activities and processes that help a sales organization run effectively, efficiently and in support of business strategies and objectives. Sales operations may also be referred to as sales, sales support, or business operations.

Trading basics

Samsung Electronics

Samsung Electronics Co., Ltd. (SEC; stylized as SΛMSUNG; Korean: 삼성전자) is a South Korean multinational consumer electronics and semiconductor corporation founded in 1969 and headquartered in Yeongtong District, Suwon, South Korea. It is the flagship listed company of the Samsung chaebol and a major supplier of memory chips, displays, smartphones and home appliances.

Trading basics

Saudi riyal

The Saudi riyal (symbol: ⃁; code: SAR) is the currency of Saudi Arabia. Each riyal, the base unit, is subdivided into 100 halala (Arabic: هللة Halalah).

Finance

Science policy

Science policy is concerned with the allocation of resources for the conduct of science towards the goal of best serving the public interest. Topics include the funding of science, the careers of scientists, and the translation of scientific discoveries into technological innovation to promote commercial product development, competitiveness, economic growth and economic development. Scie

Trading basics

Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages, enha

Securities & exchanges

SEC Rule 10b-5

SEC Rule 10b-5, codified at 17 CFR 240.10b-5, is one of the most important rules targeting securities fraud in the United States. It was promulgated by the U.S. Securities and Exchange Commission (SEC), pursuant to its authority granted under § 10(b) of the Securities Exchange Act of 1934. The rule prohibits any act or omission resulting in fraud or deceit in connection with the purchase

Securities & exchanges

Securities and Futures Commission

The Securities and Futures Commission (SFC) is the independent statutory body of Hong Kong charged with regulating securities and futures markets. The SFC is responsible for fostering an orderly securities and futures markets, to protect investors and to help promote Hong Kong as an international financial centre and a key financial market in Asia. Even though it is considered to be a br

Finance

Securities market

Security market is a component of the wider financial market where securities can be bought and sold between subjects of the economy, on the basis of demand and supply. Security markets encompasses stock markets, bond markets and derivatives markets where prices can be determined and participants both professional and non professional can meet.

Finance

Security agreement

A security agreement, in the law of the United States, is a contract that governs the relationship between the parties to a kind of financial transaction known as a secured transaction. In a secured transaction, the Grantor (typically a borrower but possibly a guarantor or surety) assigns, grants and pledges to the grantee (typically the lender) a security interest in personal property w

Finance

Short-term European paper

Short-term European paper (STEP) is a short-term financing instrument and investment tool, and also a tool for the European Union to align the market standards and practices to promote the integration of the European market. The EU has accepted the STEP market as a non-regulated market due to collateral purposes; meanwhile, this will not influence the existing national and European legis

Finance

Simple living

Simple living refers to practices that promote simplicity in one's lifestyle. Common practices of simple living include reducing the number of possessions one owns, depending less on technology and services, ascetism, and spending less money. In addition to such external changes, simple living also reflects a person's mindset and values. Simple living practices can be seen in history, re

Banking

Single-tier banking system

A single-tier banking system is a policy framework under which all credit institutions coexist without distinction about the quality of their liabilities, or in other words, there is no distinction between central bank money and broad money. This setting is generally associated with communist economic systems.

Trading basics

Social marketing

Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the common good. It utilizes the elements of commercial marketing and applies them to social issues. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has ex

Trading basics

Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers.

Trading basics

Social media use in the fashion industry

Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has

Finance

Social media use in the financial services sector

Social media in the financial services sector refers to the use of social media by the financial services sector to promote and distribute financial services. Social media is used in various aspects of the financial industry including customer service, marketing, and product development. It has enabled financial institutions to extend their reach through direct and real-time communicatio

Trading basics

Sovereign funds of China

Sovereign funds of China are mechanisms through which the Chinese state acts as a market participant with the goals of supporting key domestic economic sectors, advancing strategic interests internationally, and diversifying its foreign exchange reserves.

Trading basics

Special Administration of the Holy See

The Special Administration of the Holy See (Italian: Amministrazione Speciale della Santa Sede, nicknamed La Speciale, abbreviated ASSS) was a dicastery of the Roman Curia from 1929 to 1967. It was established motu proprio by Pope Pius XI on 7 June 1929 to manage the ₤750 million in cash and 1,000 million in Italian government bonds transferred to the Holy See in implementation of the Fi

Trading basics

Special Investment Facilitation Council

The Special Investment Facilitation Council (SIFC) is a Federal government body and Investment Promotion Agency constituted under the Prime Minister of Pakistan. The SIFC was established on 20 June 2023 with the stated goal of acting as a "'single window' to facilitate investors, establish cooperation among all Government departments, and fast-track project development." The council cons

Trading basics

Standee

A standee is a large self-standing display promoting a movie, product or event, or point-of-sale advertising, often in the form of a life-size cut-out figure. They are typically made of foam-board, and may range from large self-standing posters to elaborate three-dimensional display devices with moving parts and lights.

Banking

Stern family

The Stern family is a Jewish banking family originally from Frankfurt. It traces back to Samuel Hayum Stern (1760–1819), who in the 1780s became a wine merchant in Frankfurt. In 1805, his son, Jacob Samuel Heyum Stern, converted the family business into a bank called Jacob S.H. Stern & Co., which became one of the most prominent banking institutions in Germany.

Finance

STET-CORE

The STET-CORE system is a French interbank automated clearing house. STET SA, whose name refers to Systèmes Technologiques d'Echange et de Traitement (lit. 'Exchange and Processing Technological Systems'), is the system's operating company, based in Paris La Défense. CORE, whose name refers to COmpensation REtail (compensation being French for clearing), is the main platform developed by

Trading basics

Street marketing

Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. Based on the shifting characteristics of modern-day consumers – such as increased

Finance

Subhash Chandra–LIC Housing Finance loan fraud case

Subhash Chandra–LIC Housing Finance loan fraud case is a major financial scandal in India involving the diversion of bank loans and money laundering by Subhash Chandra, the promoter of Essel Group.

Trading basics

Subvertising

Subvertising (a portmanteau of subvert and advertising) is the practice of making spoofs or parodies of corporate and political advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. According to author Naomi Klein, subvertising offers a way of speaking ba

Trading basics

Supply chain management

In commerce, supply chain management (SCM) deals with a system of procurement (purchasing raw materials/components), operations management, logistics and marketing channels, through which raw materials can be developed into finished products and delivered to their end customers. A more narrow definition of supply chain management is the "design, planning, execution, control, and monitori

Trading basics

Sustainability advertising

Sustainability advertising is communications geared towards promoting social, economic and environmental benefits (sustainability) of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers.

Trading basics

Sweepstake

A sweepstake (also sweepstakes) is a type of contest in which a prize or prizes are awarded to winners selected by chance rather than skill. Sweepstakes have a long history in many countries, though they are regulated differently depending on jurisdiction. In some countries, such as the United States, sweepstakes must by law be free to enter, while in others, such as Australia, a purchas

Securities & exchanges

T. Boone Pickens

Thomas Boone Pickens Jr. (May 22, 1928 – September 11, 2019) was an American business magnate and financier. Pickens chaired the hedge fund BP Capital Management. He was a well-known takeover operator and corporate raider during the 1980s. Later in life, he was a prominent conservative activist and philanthropist. At the time of Pickens' death in 2019, his net worth stood at $500 million

Banking

Tag-along right

Tag-along rights (TARs) comprise a group of clauses in a contract which together have the effect of allowing the minority shareholder(s) in a corporation to also take part in a sale of shares by the majority shareholder to a third party under the same terms and conditions.

Trading basics

Targeted advertising

Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

Finance

Tax-Sharing Reform of China in 1994

The Chinese government initiated a fiscal and taxation system reform in 1992, prepared and promulgated in 1993, and finally implemented in 1994. The reform was a large-scale adjustment of the tax distribution system and tax structure between the central and local governments, which was regarded as a milestone in the transition of China's fiscal system from planned economy to market econo

Trading basics

Television advertisement

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs, while Japan refers to them as CMs (Commercial Messages).

Trading basics

The Best Job in the World (advertising)

In 2009, Tourism Queensland promoted the Great Barrier Reef as a global tourism destination with a website encouraging people worldwide to apply for The Best Job In The World, to be a "Caretaker of the Islands" to "house-sit" the islands of the Great Barrier Reef for half a year, based on Hamilton Island.

Trading basics

The Superinvestors of Graham-and-Doddsville

"The Superinvestors of Graham-and-Doddsville" is an article by Warren Buffett promoting value investing, published in the Fall, 1984 issue of Hermes, Columbia Business School magazine. It was based on a speech given on May 17, 1984, at the Columbia University School of Business in honor of the 50th anniversary of the publication of Benjamin Graham and David Dodd's book Security Analysis.

Payments & settlement

Threshold pledge system

The threshold pledge or fund and release system is a way of making a fundraising pledge as a group of individuals, often involving charitable goals or financing the provision of a public good. An amount of money is set as the goal or threshold to reach for the specified purpose and interested individuals will pitch in, but the money at first either remains with the pledgers or is held in

Trading basics

Tie-in

A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, website, role-playing game or literary property. Tie-ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility.

Finance

Trade (finance)

In finance, a trade is an exchange of a security such as stocks, bonds, commodities, currencies, derivatives or any valuable financial instrument for "cash". Such a financial transaction is usually done by participants of an exchange such as a stock exchange, commodity exchange or futures exchange with a short-dated promise to pay in the currency of the country where the 'exchange' is lo

Trading basics

Trade promotion (marketing)

In business and marketing, "trade" refers to the relationship between manufacturers and retailers. Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-oblig

Finance

Turkey and the World Bank

The World Bank Group (WBG) has been lending aid and providing means of promoting development to Turkey since July 1950, which began with the implementation of a series of port construction and development projects meant to ignite commercial economy and cultivate stability within the region. These established ports have been integral to the development and success of economic growth and

Finance

Uganda Investment Authority

The Uganda Investment Authority (UIA) is a semi-autonomous investment promotion and facilitation organisation in Uganda and is owned by the government of Uganda.

Trading basics

UkraineInvest

UkraineInvest (Ukraine Investment Promotion Office) was established on October 19, 2016, by a resolution of the Cabinet of Ministers of Ukraine No. 740 as an independent advisory body with a mandate to attract and support foreign direct investment (FDI) and to help improve Ukraine's image as a secure investment destination.

Trading basics

Ultimate Fighting Championship

The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in the Las Vegas, Nevada, area. It is owned and operated by TKO Group Holdings, itself a majority owned subsidiary of the WME Group. The largest MMA promotion in the world, the UFC has over 578 fighters contracted that fight across 11 weight divisions (eight men's and three women's).

Trading basics

Umbrella brand

Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This market

Trading basics

Unique selling proposition

In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).

Finance

United States Senate Committee on Banking, Housing, and Urban Affairs

The United States Senate Committee on Banking, Housing, and Urban Affairs (formerly the Committee on Banking and Currency), also known as the Senate Banking Committee, has jurisdiction over matters related to banks and banking, price controls, deposit insurance, export promotion and controls, federal monetary policy, financial aid to commerce and industry, issuance of redemption of notes

Trading basics

Valpak

Valpak Direct Marketing Systems, LLC, commonly known as Valpak, is a North American direct marketing company owned by AmatoMartin. Valpak provides print, mobile and online advertising, customer data and coupons. Valpak mails coupons to 41 million demographically targeted households each month and millions more consumers through its advertising postcards and website every year.

Trading basics

Viral marketing

Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile

Trading basics

Vix pervenit

Vix pervenit (lit. 'It has hardly reached') is an encyclical, promulgated by Pope Benedict XIV on 1 November 1745, which condemned the practice of charging interest on loans as usury. Because the encyclical was addressed to the bishops of Italy, it is generally not considered ex cathedra. The Holy Office applied the encyclical to the whole of the Roman Catholic Church on 29 July 1836, du

Trading basics

Vuguru

Vuguru is an American independent multi-platform studio founded by Michael Eisner's The Tornante Company in March 2006. The company has produced content including the web series Prom Queen, The Booth at the End, Little Women Big Cars, The All-for-Nots, and Back on Topps. The company has signed content deals with AOL, HDNet, Yahoo!, Hulu, YouTube, Stan Lee's POW! Entertainment, and Freman

Banking

Warburg family

The Warburg family is a prominent German and American banking family. They are noted for their varied accomplishments in biochemistry, botany, political activism, economics, investment banking, law, physics, classical music, art history, pharmacology, physiology, finance, private equity and philanthropy.

Trading basics

Westinghouse Electric Company

Westinghouse Electric Company LLC is an American nuclear power company formed in 1999 from the nuclear power division of the original Westinghouse Electric Corporation. It offers nuclear products and services to utilities internationally, including nuclear fuel, service and maintenance, instrumentation, control and design of nuclear power plants. Westinghouse's world headquarters are loc

Trading basics

Will it play in Peoria?

Will it play in Peoria? is an American English figure of speech that is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream audiences or across a broad range of demographic and psychographic groups in the United States.

Trading basics

Winterland Productions

Winterland Productions was a merchandising and licensing company in the pop culture industry. The company, which sold concert T-shirts, music memorabilia, and eventually, official sports team merchandise, was co-founded by legendary concert promoter Bill Graham, Donald Hunt and music business executive and entrepreneur Dell Furano.

Finance

Wisconsin Legislature Joint Committee on Finance

The Joint Committee on Finance or Joint Finance Committee (JFC) is a powerful joint committee of the Wisconsin Legislature, responsible for overseeing all legislation dealing with state income or spending in the U.S. state of Wisconsin. It also controls final approval of many state payments and assessments, even after legislation has become law. Because of its prominent role in state f

Trading basics

World Triathlon Corporation

The World Triathlon Corporation (WTC) is a sports event promotion company owned by conglomerate Advance Publications, that produces the Ironman Triathlon, Ironman 70.3, the 5150 series of triathlon races, and other sports events.

Payments & settlement

YooKassa

YooKassa branded as ЮKassa (Previously Yandex.Checkout) (Russian: Яндекс.Касса), is a Russian E-commerce payment system operated by YooMoney, owned by Sberbank. It was launched in 2013.