Industry WIKI

Klöckner & Co SE (also known as Klöckner, KlöCo, or KCO) is a producer-independent processor of steel and metal products. With a network of 110 warehousing and processing locations, Klöckner & Co supplies over 60,000 customers, mainly in Europe and North America.

A labour-sponsored venture capital corporation (LSVCC), known alternately as labour-sponsored investment fund (LSIF) or simply retail venture capital (RVC), is a fund managed by investment professionals that invests in small to mid-sized Canadian companies. The Canadian federal government and some provincial governments offer tax credits to LSVCC investors to promote the growth of such c

Lemon Wallet was a cloud-based digital wallet that allowed users to store digital copies of credit cards, debit cards, reward cards, as well as identification, and other card information. The service was released in July 2011 and the company is based in Palo Alto, California, United States. Wences Casares was the company's CEO.

A leveraged buyout (LBO) is one company's acquisition of another company using a significant amount of borrowed money (leverage) to meet the cost of acquisition. The assets of the company being acquired are often used as collateral for the loans, along with the assets of the acquiring company. The use of debt, which normally has a lower cost of capital than equity, serves to reduce the o

In corporate finance, a leveraged recapitalization is a change of the company's capital structure, usually substitution of debt for equity.

Liquidation or winding-up is the process in law by which a company is brought to an end and its assets and property distributed to claimants. When a company has been liquidated, it is sometimes said to be wound-up or dissolved, although dissolution technically refers only to the final stage of liquidation.

This is a table of notable American exchange-traded funds, or ETFs. As of 2020, the number of exchange-traded funds worldwide was over 7,600, representing about 7.74 trillion U.S. dollars in assets. The largest ETF, as of April 2021, was the SPDR S&P 500 ETF Trust (NYSE Arca: SPY), with about $353.4 billion in assets. The second-largest was the iShares Core S&P 500 ETF with around $270.

The following is a list of publicly traded companies, that have the largest market capitalization or "market value". Most or all of these companies would be categorized as megacap stocks.

The following is a list of securities examinations and the organizations that offer them.

A listed investment company (LIC) is an Australian closed-end collective investment scheme similar to investment trusts in the UK and closed-end funds in the United States. Instead of regularly issuing new shares or canceling shares as investors join and leave the fund, investors buy and sell to each other on the ASX. They are traded like other securities on the Australian stock exchange

In corporate finance, a listing refers to the company's shares being on the list (or board) of stock that are publicly listed. Some stock exchanges allow shares of a foreign company to be listed and may allow dual listing, subject to conditions.

In China, a local government financing vehicle (LGFV) (Chinese: 地方政府融资平台) is an investment company formed by local governments to raise funds, usually by borrowing money to finance real estate development and other local infrastructure projects. They allow local governments to finance infrastructure projects while complying with laws prohibiting them from issuing bonds or having deficits

Long/short equity is an investment strategy generally associated with hedge funds. It involves buying equities that are expected to increase in value and selling short equities that are expected to decrease in value. This is different from the risk reversal strategies where investors will simultaneously buy a call option and sell a put option to simulate being long in a stock.

M-PESA (M for mobile, PESA is Swahili for money) is a mobile phone-based money transfer service, payments and micro-financing service, launched in 2007 by Vodafone and Safaricom, the largest mobile network operator in Kenya. It has since expanded to Tanzania, Mozambique, Democratic Republic of the Congo (DRC), Lesotho, Ghana, Egypt, and Ethiopia. The rollouts in India, Romania, and Alban

Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing. By comparison, "micromarketing" deals with how firms decide wha

A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management and leveraged buyouts became noted phenomena of 1980s business economics and most frequently refer to leveraged transactions where managers take a company private. These transactions, while originat

In the investment advisory industry, a management fee is a periodic payment that is paid by an investment fund to the fund's investment adviser for investment and portfolio management services. Often, the fee covers not only investment advisory services, but administrative services as well. Usually, the fee is calculated as a percentage of assets under management.

A market anomaly in a financial market is predictability that seems to be inconsistent with (typically risk-based) theories of asset prices. Standard theories include the capital asset pricing model and the Fama-French Three Factor Model, but a lack of agreement among academics about the proper theory leads many to refer to anomalies without a reference to a benchmark theory (Daniel and

In finance, market data is price and other related data for a financial instrument reported by a trading venue such as a stock exchange. Market data allows traders and investors to know the latest price and see historical trends for instruments such as equities, fixed-income products, derivatives, and currencies.

In finance, market depth is a real-time list displaying the quantity to be sold versus unit price. The list is organized by price level and is reflective of real-time market activity. Mathematically, it is the size of an order needed to move the market price by a given amount. If the market is deep, a large order is needed to change the price.

A market maker or liquidity provider is a company or individual that quotes both a buy and a sell price in a tradable asset held in inventory, hoping to make a profit on the difference, which is called the bid–ask spread or turn. This stabilizes the market, reducing price variation (volatility) by setting a trading price range for the asset.

Marketing failure is when a commercial marketing effort by a business fails to accomplish anything positive, or alternately when a commercial product is either totally or mostly rejected by its potential customers.

The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including "1984" and "Get a Mac". Many of Apple's product ann

Marousi or Maroussi (Greek: Μαρούσι), also known as Amarousio (Αμαρούσιο), is a city in the northeastern part of the Athens urban area, Greece. Marousi dates back to the era of the ancient Athenian Republic; its ancient name was Athmonon (Ἄθμονον) and it represented one of the 10 Athenian sub-cities. The area held a main ancient temple, where Amarysia Artemis, the goddess of hunting, wa

Matchbook FX was an Internet-based electronic communication network ("ECN" or Electronic Trading Network) for trading currency online in the Spot-FX or foreign exchange market. It operated between 1999 and 2002.

Mean reversion is a financial term for the assumption that an asset's price will tend to converge to the average price over time.

A Mefo bill (sometimes written as MEFO bill; German: Mefo-Wechsel) was a six-month promissory note, drawn upon the dummy company Metallurgische Forschungsgesellschaft ('Metallurgical Research Corporation'), devised by the German Central Bank President, Hjalmar Schacht, in 1934. These bills could be discounted by any German bank at any time, and these banks, in turn, could rediscount the

A merchant account is a type of bank account that allows a seller, known as the merchant, to accept payments by debit or credit cards. A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of payment card transactions. In some cases a payment processor, payment service provider, independent sales organization (ISO), or

Mezzanine capital is a type of financing that sits between senior debt and equity in a company's capital structure. It is typically used to fund growth, acquisitions, or buyouts. Technically, mezzanine capital can be either a debt or equity instrument with a repayment priority between senior debt and common stock equity. Mezzanine debt is subordinated debt that represents a claim on a co

Midpoint (Midpoint Holdings Ltd) is a UK headquartered, Toronto and Frankfurt listed company providing international payments and peer-to-peer foreign exchange (bureau de change) services to individual and corporate customers. Midpoint is the world’s first dedicated peer-to-peer international foreign currency matching platform. The company's patented matching technology was the first app

The Ministry of Economy and Finance (Italian: Ministero dell'Economia e delle Finanze), also known by the acronym MEF, is a ministry of the Italian government. Its responsibilities include overseeing economic policy, public investments and spending. The Ministry's headquarters are located in Rome's historic Palazzo delle Finanze. The current minister in the Meloni Cabinet is Giancarlo Gi

The Ministry of Finance (IAST: Vitta Mantrālaya) is a ministry of the Government of India concerned with the economy of India, serving as the Treasury of India. In particular, it concerns itself with taxation, financial legislation, financial institutions, capital markets, currency regulation, banking service, centre and state finances, and the Union Budget.

The Ministry of Finance (Indonesian: Kementerian Keuangan) is an Indonesian government ministry responsible for the nation's finance and state assets. The finance minister is responsible to the President. The ministry's motto is Nagara Dana Rakça, which means "guardian of state finance".

Mischler Financial Group is the American boutique investment bank and brokerage that became the financial industry's first firm owned and operated by Service-Disabled Veterans.

Mismarking in securities valuation takes place when the value that is assigned to securities does not reflect what the securities are actually worth, due to intentional fraudulent mispricing. Mismarking misleads investors and fund executives about how much the securities in a securities portfolio managed by a trader are worth (the securities' net asset value, or NAV), and thus misreprese

Mobile payment, also referred to as mobile money, mobile money transfer and mobile wallet, is any of various payment processing services operated under financial regulations and performed from or via a mobile device. Instead of paying with cash, cheque, or credit card, a consumer can use a payment app on a mobile device to pay for a wide range of services and digital or hard goods. Altho

Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts, such as taxes, in a particular country or socio-economic context. The primary functions which distinguish money are: medium of exchange, a unit of account, a store of value and sometimes, a standard of deferred payment.

A money center bank (also written money-center bank) is a bank or bank holding company that is a particular kind of high-end commercial bank: located in a major financial center such as New York or San Francisco, its lending operations are financed by borrowings from other banks or by issuing bonds. Money center banks tend to engage in a number of different or related businesses, such as

Money creation, or money issuance, is the process by which the money supply of a country or economic region is increased. In most modern economies, both central banks and commercial banks create money. Central banks issue money as a liability, typically called reserve deposits, which is available only for use by central bank account holders. These account holders are generally large comm

Moneycorp is a British payment company that provides foreign exchange and global payment services to individual and corporate customers. The company was founded in London in 1979. Its clients include individuals, corporations, and other financial institution. It has a branches in the United Kingdom, North America, Europe, Asia and a number of other countries.

MoneyGram International, Inc. is an American interstate and international peer-to-peer payments and money transfer company headquartered in Dallas, Texas. It has an operations center in St. Louis Park, Minnesota, and regional and local offices around the world.

Monzo Bank Limited, trading as Monzo (), is a British online bank based in London, England. Monzo launched as part of a number of app-based challenger banks entering the UK market.

The MSCI KLD 400 Social Index was launched in 1990 and is designed to help socially conscious investors weigh social and environmental factors in their investment choices.

Multi Commodity Exchange of India Limited, also known as the Multi Commodity Exchange of India (MCX), is an Indian commodity exchange. It was established in 2003 and is currently based in Mumbai. It is India's largest commodity derivatives exchange. The average daily turnover of commodity futures contracts increased by 26% to ₹32,424 crore during FY2019-20, as against ₹25,648 crore in FY

N26 Bank SE, doing business as N26, and formerly named Papayer GmbH, and Number26 GmbH, is a multinational German fintech and neobank company based in Berlin. N26 was founded in 2013 by Rocket Internet and operates in various European Union member states that are members of the Single Euro Payments Area (SEPA).

NASDAQ futures are financial futures which launched on June 21, 1999. It is the financial contract futures that allow an investor to hedge with or speculate on the future value of various components of the NASDAQ market index.

Natural Asset Companies, abbreviated as NACs, are designed to mobilize private investment for ecological conservation, nature-based solutions, and regenerative land management. Developed by the Intrinsic Exchange Group (IEG), NACs integrate the economic value of nature, including ecosystem services, into a corporation with an equity capital structure.

NAV (Net Asset Value) lending is a form of fund-level financing where loans are secured by the value of a private equity fund’s investments rather than the uncalled capital commitments of limited partners (LPs). NAV-based credit facilities provide liquidity to private equity funds by allowing them to borrow against the underlying portfolio. These facilities differ from subscription line

In corporate finance, net operating profit after tax (NOPAT) is a company's after-tax operating profit for all investors, including shareholders and debt holders. NOPAT is used by analysts and investors as a precise and accurate measurement of profitability to compare a company's financial results across its history and against competitors.

Nexi S.p.A., formerly known as Istituto Centrale delle Banche Popolari Italiane S.p.A. (ICBPI), is an Italian company that offers digital payment services and infrastructure for banks, companies, institutions, and public administrations.

Nihonbashi (日本橋, Nihonbashi; Japanese pronunciation: [ɲ̟ì.hó̞ḿ.bä́.ɕí], also romanized as Nihombashi) is a business district of Chūō, Tokyo, Japan, which sprung up around the bridge of the same name that has linked two sides of the Nihonbashi River at this site since the 17th century. The first wooden bridge was completed in 1603. The current bridge, designed by Tsumaki Yorinaka and co

Nium is a Singapore-headquartered cross-border payments company. Initially founded by Prajit Nanu and Michael Bermingham, and launched as a consumer-remittance platform Instarem in 2014. In 2016, the company introduced its B2B payments platform and rebranded as Nium in 2019, subsequently elevating Pratik Gandhi to co-founder in 2021. However, Gandhi left Nium in October 2023, around the

Nord Pool AS is a pan-European power exchange. Nord Pool has its main office in Oslo and further offices in Stockholm, Helsinki, Tallinn and London. The company is owned by the European exchange operator Euronext as well as TSO Holding, which represents the continental Nordic and Baltic countries' transmission system operators (TSOs: Fingrid, Energinet, Statnett, Svenska Kraftnät, and L

Novalnet is a European payment service provider that provides e-commerce businesses with electronic and point-of-sale payment processing services. The Novalnet platform is designed to automate merchants' business processes across the e-commerce value chain, from checkout to debt collection.

Novig is a sports-focused prediction market platform based in New York City. It is regulated as a financial exchange rather than a sportsbook.

An odd lotter is an investor who purchases shares or other securities in small or unusual quantities. Stocks are typically traded in increments of 100 shares, a quantity known as a round lot or board lot. The cost of 100 shares of a security may be beyond the means of an individual investor, or may represent a larger investment than the investor wishes to make. Thus, the investor purcha

Open outcry is a method of communication between professionals on a stock exchange or futures exchange, typically on a trading floor. It involves shouting and the use of hand signals to transfer information primarily about buy and sell orders. The part of the trading floor where this takes place is called a pit.

An operating partner is a title used by venture capital (VC) and private equity (PE) firms to describe a role dedicated to working with privately held companies to increase value. The role was created by large-capitalization private equity groups when the importance of driving corporate change to add value increased as sellers became more sophisticated and financial engineering less cent

Orange Money is the mobile phone based money transfer service of French telecom company Orange S.A., available in most of the group's affiliates in Africa. Its users can deposit money into an account linked to their mobile phone number, and then access a range of services, in particular transferring money domestically and internationally, paying bills and buying airtime top-up.

An order book is the list of orders (manual or electronic) that a trading venue (in particular stock exchanges) uses to record the interest of buyers and sellers in a particular financial instrument. A matching engine uses the book to determine which orders can be fully or partially executed.

The following outline is provided as an overview of and topical guide to corporate finance:

Over-the-counter (OTC) or off-exchange trading or pink sheet trading is done directly between two parties, without the supervision of an exchange. It is contrasted with exchange trading, which occurs via exchanges. A stock exchange has the benefit of facilitating liquidity, providing transparency, and maintaining the current market price. In an OTC trade, the price is not necessarily pub

The overnight rate is generally the interest rate that large banks use to borrow and lend from one another in the overnight market. In some countries (the United States, for example), the overnight rate may be the rate targeted by the central bank to influence monetary policy. In most countries, the central bank is also a participant on the overnight lending market, and will lend or borr

The price-to-book ratio, or P/B ratio, (also PBR) is a financial ratio used to compare a company's current market value to its book value (where book value is the value of all assets minus liabilities owned by a company). The calculation can be performed in two ways, but the result should be the same. In the first way, the company's market capitalization can be divided by the company's t

A pairs trade or pair trading is a market neutral trading strategy enabling traders to profit from virtually any market conditions: uptrend, downtrend, or sideways movement. This strategy is categorized as a statistical arbitrage and convergence trading strategy. Pair trading was pioneered by Gerry Bamberger and later led by Nunzio Tartaglia's quantitative group at Morgan Stanley in the

Pakistan Crypto Council (PCC) is a Pakistani regulatory body established to develop policy, infrastructure and regulation for blockchain technology and digital assets within Pakistan. It operates under the Ministry of Finance with input from the State Bank of Pakistan (SBP), Securities and Exchange Commission of Pakistan (SECP), and other federal agencies.

Pari passu is a Latin phrase that literally means "with an equal step" or "on equal footing". It is sometimes translated as "ranking equally", "hand-in-hand", "with equal force", or "moving together", and by extension, "fairly", "without partiality".

Paris Saint-Germain FC were initially fan-owned, with around 20,000 members under a non-profit association governed by 1901 French law (Association PSG). The club was led by board members Guy Crescent, Pierre-Étienne Guyot and Henri Patrelle. In 1973, a group of French businessmen led by Daniel Hechter and Francis Borelli took control of the club. PSG changed ownership in 1991 when Canal

PayBox is an Israeli social payment application that facilitates peer-to-peer money transfers, group collections, and payments to businesses. Launched in 2014 by PayBox Ltd, the app was acquired by Israel Discount Bank in 2017 and has since operated as part of the Discount Group.

Paym ( PAY-əm) was a mobile payment system provided by banks and building societies in the United Kingdom. Recipients were identified by their mobile phone number instead of bank details such as sort code and account number.

A payment is the tender of something of value, such as money or its equivalent, by one party (such as a person or company) to another in exchange for goods or services provided by them, or to fulfill a legal obligation or philanthropy desire. The party making the payment is commonly called the payer, while the payee is the party receiving the payment. Whilst payments are often made volun

Payment cards are part of a payment system issued by financial institutions, such as banks, to a customer that enables its owner (the cardholder) to access the funds in the customer's designated bank accounts, or through a credit account and make payments by electronic transfer with a payment terminal and access automated teller machines (ATMs). Such cards are known by a variety of names

The Revised Payment Services Directive (PSD2, Directive (EU) 2015/2366, which replaced the Payment Services Directive (PSD), Directive 2007/64/EC) is an EU Directive, administered by the European Commission (Directorate General Internal Market) to regulate payment services and payment service providers throughout the European Union (EU) and European Economic Area (EEA). The PSD's purpose

PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers; it serves as an electronic alternative to traditional paper methods such as checks and money orders. The company operates as a payment processor for online vendors, auction sites and many other commercial and

PayPoint plc is a British company that provides multichannel payment and retail services across the United Kingdom. Founded in 1996, the company facilitates payments through a nationwide network of convenience stores and offers services including bill payment, mobile phone top-ups, parcel delivery and collection, and Open Banking integrations.

PaysafeCard (until 2024 stylized paysafecard) is a prepaid e-commerce payment solution powered by vouchers. It is part of Paysafe, a global payments platform. PaysafeCard allows customers to pay online without providing personal financial information.

Peer-to-peer investing (P2PI) is the practice of investing money in notes issued by borrowers who are requesting a loan without going through a traditional financial intermediary and who are unknown to the investor. P2PI is not to be confused with Peer-to-peer lending (P2PL) which deals with the borrower's part. Investing takes place online via a peer-to-peer lending/investing company. T

The PEG ratio (price/earnings to growth ratio) is a valuation metric for determining the relative trade-off between the price of a stock, the earnings generated per share (EPS), and the company's expected growth.

Pepper (Hebrew: פפר) is an Israeli online banking service of Bank Leumi where all banking services are offered exclusively through a mobile app.

Petrocurrency (or petrodollar) is a word used with three distinct meanings, often confused:

Petrodollar recycling is the international spending or investment of a country's revenues in U.S. dollars from petroleum exports ("petrodollars"). It generally refers to the phenomenon of major petroleum-exporting states, mainly the OPEC members plus Russia and Norway, earning more money from the export of crude oil than they could efficiently invest in their own economies. The resulting

PhonePe is an Indian digital payments and financial services company, headquartered in Bengaluru. It was founded in December 2015, by Sameer Nigam, Rahul Chari and Burzin Engineer. The PhonePe app, based on the Unified Payments Interface, went live in August 2016.

Pix (Portuguese pronunciation: [ˈpiks]) is an instant payment platform created and managed by the Central Bank of Brazil (BCB). It enables free instant transfers between individuals in Brazilian real 24 hours a day without interruption, even outside banking hours and during holidays or weekends; payments made and received by legal entities may be subject to fees.

Post-money valuation is a way of expressing the value of a company after an investment has been made. This value is equal to the sum of the pre-money valuation and the amount of new equity.

Postepay is an Italian company that offers a prepaid card service, launched at the end of 2003 and still marketed by Poste Italiane, which can be used anywhere in Italy (ATM and POS of the Postamat and Visa Electron circuits) and abroad (ATM and POS of the Visa/Visa Electron circuit), on the Internet (in sites that accept Visa and Visa Electron cards) and in all Italian post offices thro

"Pre-money valuation" is a term widely used in the private equity and venture capital industries. It refers to the valuation of a company or asset prior to an investment or financing. If an investment adds cash to a company, the company will have a valuation after the investment that is equal to the pre-money valuation plus the cash amount. That is, the pre-money valuation refers to the

Prediction markets, also known as betting markets, information markets, decision markets, idea futures, or event derivatives, are open markets that enable the prediction of specific outcomes using financial incentives. They are exchange-traded markets established for trading bets in the outcome of various events.

PredictIt is a United States-based online prediction market that offers exchanges on political and financial events. PredictIt is a project of the Prediction Market Research Consortium, a not-for-profit organization, for educational purposes and is supported by Aristotle, Inc. The company's office is located in Washington, D.C. Only United States citizens can bet on the site.

In economics and finance, the price discovery process (also called price discovery mechanism) is the process of determining the price of an asset in the marketplace through the interactions of buyers and sellers.

The price/cash flow ratio (also called price-to-cash flow ratio or P/CF), is a financial ratio used to compare a company's market value to its cash flow. It is calculated by dividing the company's market cap by the company's operating cash flow in the most recent fiscal year (or the most recent four fiscal quarters); or, equivalently, divide the per-share stock price by the per-share ope

The price–earnings ratio (P/E ratio, P/E, or PER) is the ratio of a company's share price to the company's earnings per share. The ratio is used for valuing companies and to find out whether they are overvalued or undervalued.

The price-to-sales ratio (P/S ratio or PSR) is a financial ratio used to assess a company's market value relative to its revenue. It is calculated by dividing the company's market capitalization by its total revenue over a specified period, typically the trailing twelve months (TTM), or equivalently, by dividing the unit price of each share by the per-share revenue. Investors use this me

On March 17, 2008, in response to the subprime mortgage crisis and the collapse of Bear Stearns, the Federal Reserve announced the creation of a new lending facility, the Primary Dealer Credit Facility (PDCF). Eligible borrowers include all financial institutions listed as primary dealers, and the term of the loan is a repurchase agreement, or "repo" loan, whereby the broker dealer sells

The primary market is the part of the capital market that deals with the issuance and sale of securities to purchasers directly by the issuer, with the issuer being paid the proceeds. A primary market means the market for new issues of securities, as distinguished from the secondary market, where previously issued securities are bought and sold. A market is primary if the proceeds of sal

Private banking is a general description for banking, investment and other financial services provided by banks and financial institutions primarily serving high-net-worth individuals (HNWIs) – those with very high income or substantial assets. Private banking is presented by those who provide such services as an exclusive subset of wealth management services, provided to particularly af

Private credit is an aspect of the shadow banking system involving assets defined by non-bank lending where the debt is not issued or traded on the public markets. "Private credit" can also be referred to as "direct lending" or "private lending". It is a subset of "alternative credit". Estimations of the global private credit industry's size vary; as of April 2024, the International Mone

Private equity (PE) is stock in a private company that does not offer stock to the general public. Instead, it is offered to specialized investment funds and limited partnerships that take an active role in managing and structuring the companies. Colloquially, "private equity" can refer to these investment firms rather than the companies in which they invest.

A private equity fund (PE fund) is a collective investment scheme used for making investments in various equity (and to a lesser extent debt) securities according to one of the investment strategies associated with private equity. Private equity funds are typically limited partnerships with a fixed term of 10 years (often with one- or two-year extensions). At inception, institutional inv

A private investment in public equity, commonly known as a PIPE deal, involves selling of publicly traded common shares or some form of preferred stock or convertible security to private investors. It is an allocation of shares in a public company not through a public offering in a stock exchange. PIPE deals are part of the primary market. In the U.S., a PIPE offering may be registered w

Private placement or non-public offering is a funding round of securities which are sold not through a public offering, but rather through a private offering, mostly to a small number of chosen investors. Generally, these investors include friends and family, accredited investors, and institutional investors. Placement agents help find investors.