Industry WIKI

The apsar (Abkhaz: аԥсар, āpsār; symbol:) is a currency of Abkhazia. So far, coins in denominations of 1, 2, 3, 5, 10, 20, 25, 50, and 100 apsars and banknotes in denominations of 10, 25, 50, 100, 200 and 500 apsars have been issued. While the coins and banknotes are legal tender in the Republic of Abkhazia, their usage is limited, and they are mostly made for collectors. In Abkhazia, t

Abra is a cryptocurrency wallet and exchange, and digital asset services company with offices in several countries. Its offerings include Abra Private, an SEC-registered investment advisory service for high-net-worth investors and family offices; Abra Prime, a prime broker for digital asset trading, lending, and derivatives; and Abra Treasury, which enables companies to add Bitcoin and d

Abraham & Straus, commonly shortened to A&S, was a major New York City department store, based in Brooklyn. Founded in 1865, it became part of Federated Department Stores in 1929. Shortly after Federated's 1994 acquisition of R.H. Macy & Company, it eliminated the A&S brand. Most A&S stores took the Macy's name, although a few became part of Stern's, another Federated division, but one t

The absolute return or simply return is a measure of the gain or loss on an investment portfolio expressed as a percentage of invested capital. The adjective "absolute" is used to stress the distinction with the relative return measures (often used by long-only stock funds) that are based on comparison to a benchmark.

Abu Dhabi Developmental Holding Company PJSC (Arabic: شركة أبوظبي التنموية القابضة ش.م.ع), branded ADQ after 2020, was a short-lived sovereign wealth fund based in Abu Dhabi. It was established in 2018 as a comparatively low-profile state-owned entity, acronymized ADDH at the time. After rebranding in 2020, it emerged as a major global investor. In 2023, it was among the world's top 10 s

In sociology, academic capital is the potential of an individual's education and other academic experience to be used to gain a place in society. Much like other forms of capital (social, economic, cultural), academic capital doesn't depend on one sole factor—the measured duration of schooling—but instead is made up of many different factors, including the individual's academic transmiss

Accel (formerly known as the ACCEL/Exchange Network) is a North American interbank network owned by Fiserv. It connects over 412,000 automatic teller machines (ATMs) in all 50 states in the United States. The network also has a small number of ATMs in certain U.S. Air Force Bases around the world, and over 3.3 million electronic funds transfer at point-of-sale locations.

Access was a British credit card brand launched by Lloyds Bank, Midland Bank and National Westminster Bank in 1972 to rival the already established Barclaycard. It was established as a joint venture incorporated as The Joint Credit Card Company Limited and operated from Southend-on-Sea, until 1989 when part of the business was transferred to Basildon. In July 1991, First Data Resources p

Access to finance is the ability of individuals or enterprises to obtain financial services, including credit, deposit, payment, insurance, and other risk management services. Those who involuntarily have no or only limited access to financial services are referred to as the unbanked or underbanked, respectively. Areas with inadequate banking services are referred to as banking deserts.

The Acciaioli family, also spelled Acciaiuoli, Accioly, Aciole, Acciajuoli or Acioli was an important Italian noble family from Florence, whose members were the ruling Dukes of Athens.

Accord and satisfaction is a contract law concept about the purchase of the release from a debt obligation. It is one of the methods by which parties to a contract may terminate their agreement. The release is completed by the transfer of valuable consideration that must not be the actual performance of the obligation itself. The accord is the agreement to discharge the obligation and th

Account planning brings the consumer focus into advertising development process. The discipline and its tools and techniques help build unique directions, propositions, and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathizing with the target market and utilizing multiple types of data (primary, s

Account-based marketing (ABM), also known as key account marketing, is a business-to-business (B2B) marketing strategy in which companies focus resources on a defined set of high-value accounts, treating each as a distinct market rather than pursuing broad-based outreach.

Account-based selling, also known as account-based sales and hyper-segmented sales, is a strategic sales model in which the sale of goods or services is carried out to narrow segments of the target audience or specific decision makers. In a typical ABS concept, the selling company forms a target audience, then divides it into narrow segments to offline selling.

An accountant is a practitioner of accounting or accountancy.

Accounting, also known as accountancy, is the process of recording and processing information about economic entities, such as businesses and corporations. Accounting measures the results of an organization's economic activities and conveys this information to a variety of stakeholders, including investors, creditors, management, and regulators. Practitioners of accounting are known as a

Accounting for leases in the United States is regulated by the Financial Accounting Standards Board (FASB) by the Financial Accounting Standards Number 13, now known as Accounting Standards Codification Topic 840 (ASC 840). These standards were effective as of January 1, 1977. The FASB completed in February 2016 a revision of the lease accounting standard, referred to as ASC 842.

In accounting, liquidity (or accounting liquidity) is a measure of the ability of a debtor to pay their debts as and when they fall due. It is usually expressed as a ratio or a percentage of current liabilities. Liquidity is the ability to pay short-term obligations.

An accounting period, in bookkeeping, is the period with reference to which management accounts and financial statements are prepared.

The accounting rate of return, also known as average rate of return, or ARR, is a financial ratio used in capital budgeting. The ratio does not take into account the concept of time value of money. ARR calculates the return, generated to net income of the proposed capital investment. The ARR is a percentage return. Say, if ARR = 7%, then it means that the project is expected to earn seve

An accounting scandal is a business scandal that arises from intentional manipulation of financial statements, with the disclosure of financial misdeeds by trusted executives of corporations or governments. Such misdeeds typically involve complex methods for misusing or misdirecting funds, overstating revenues, understating expenses, overstating the value of corporate assets, or underrep

An accredited or sophisticated investor is an investor with a special status under financial regulation laws. The definition of an accredited investor (if any), and the consequences of being classified as such, vary between countries. Generally, accredited investors include high-net-worth individuals, banks, financial institutions, and other large corporations, who have access to complex

Accrual accounting in the public sector is a method to present financial information on government operations.

Accumulators (a.k.a. share forward accumulators) are financial structured products sold by an issuer (seller) to investors (the buyer) that require the buyers to buy shares of some underlying security at a predetermined strike price, settled periodically.

ACDI/VOCA is an international development nonprofit organization based in Washington, D.C., United States, that fosters broad-based economic growth, increased living standards, and community development. Incorporated in 1965, ACDI/VOCA's mission is to promote economic opportunities for cooperatives, enterprises and communities through the innovative application of sound business practice

In the United States, the ACH Network is the national automated clearing house (ACH) for electronic funds transfers established in the 1960s and 1970s. It is a financial utility owned by US banks, and is one of the largest payments networks in the United States, both by volume and by customer reach; virtually every bank account in the US, whether personal or commercial, is connected to t

Achaea, Dreams of Divine Lands is a roleplay-focused, text-based multi-user dungeon (MUD) released on September 9, 1997. It was published by Achaea LLC, now known as Iron Realms Entertainment. Achaea is operated by collecting the revenue through a microtransaction system, which allows payment for the acquisition of in-game benefits.

ACI Worldwide is a digital payments software company headquartered in Elkhorn, Nebraska, that processes billions of transactions daily equating to trillions of U.S. dollars for customers in 94 countries. Banks, financial institutions, merchants, billers, acquirers, issuers, and other third-party payment service providers use its intelligent solutions to deploy secure payment rails across

Acquire is a board game published by 3M in 1964 that involves multi-player mergers and acquisitions. It was one of the most popular games in the 3M bookshelf games series published in the 1960s, and the only one still published in the United States.

On 19 March 2023, Swiss bank UBS Group AG agreed to buy Credit Suisse for CHF 3 billion (US$3.2 billion) in an all-stock deal brokered by the government of Switzerland and the Swiss Financial Market Supervisory Authority. The Swiss National Bank supported the deal by providing more than CHF 100 billion (US$104 billion) in liquidity to UBS following its takeover of Credit Suisse's operati

Action Taimanin is a free-to-play action role-playing game developed and published by Gremory Games for iOS and Android. It was later ported to Microsoft Windows by Lilith and Infini-Brain. The game is an all-ages spin-off of Lilith's Taimanin visual novel series.

Actis LLP is a global investment firm focused on sustainable infrastructure, in particular the energy, infrastructure, and real estate asset classes.

Active management (also called active investing) is an approach to investing. In an actively managed portfolio of investments, the investor selects the investments that make up the portfolio. Active management is often compared to passive management or index investing.

Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly).

ActivTrades is a UK-based brokerage firm providing an electronic trading platform to trade Forex, Contracts for Difference (CFDs), and spread betting. It provides services to retail and institutional traders via the electronic trading platforms ActivTrader, MetaTrader 4, MetaTrader 5 and TradingView.

Actuarial science is the discipline that applies mathematical and statistical methods to assess risk in insurance, pension, finance, investment, psychology, medicine, and other industries and professions.

An actuary is a professional with advanced mathematical skills who deals with the measurement and management of risk and uncertainty. These risks can affect both sides of the balance sheet and require asset management, liability management, and valuation skills. Actuaries provide assessments of financial security systems, with a focus on their complexity, their mathematics, and their mec

Ad blocking (or ad filtering) is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods, such as browsers with inside blocking.

An ad exchange, in online advertising, is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The technology-driven method replaces the custom of negotiating prices on media inventory, a field beyond ad networks as defined by the Interactive Adverti

Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.

The adaptive market hypothesis, as proposed by Andrew Lo is an attempt to reconcile economic theories based on the efficient market hypothesis (which implies that markets are efficient) with behavioral economics, by applying the principles of evolution to financial interactions: competition, adaptation, and natural selection. This view is part of a larger school of thought known as Evolu

Altreva Adaptive Modeler is a software application for creating agent-based financial market simulation models for the purpose of forecasting prices of real world market traded stocks or other securities. The technology it uses is based on the theory of agent-based computational economics (ACE), the computational study of economic processes modeled as dynamic systems of interacting heter

The Adelaide Steamship Company was an Australian shipping company, later a diversified industrial and logistics conglomerate. It was formed by a group of South Australian businessmen in 1875. Their aim was to control the transport of goods between Adelaide and Melbourne and profit from the need for an efficient and comfortable passenger service. For its first 100 years, the company's mai

A variable-rate mortgage, adjustable-rate mortgage (ARM), or tracker mortgage is a mortgage loan with the interest rate on the note periodically adjusted based on an index which reflects the cost to the lender of borrowing on the credit markets. The loan may be offered at the lender's standard variable rate/base rate. There may be a direct and legally defined link to the underlying inde

Administered prices are prices of goods set by the internal pricing structures of firms that take into account cost rather than through the market forces of supply and demand and predicted by classical economics. They were first described by institutional economists Gardiner Means and Adolf A. Berle in their 1932 book The Modern Corporation and Private Property. As Means argued in 1972,

In the United Kingdom, football clubs sometimes choose to enter administration (sanction) when they are unable to pay off outstanding debts. Under the Insolvency Act 1986, a business will face a winding-up order bringing them to court and if it is shown that a business cannot pay debts as they fall due or cannot repay outstanding debts then the company will be classified as insolvent. Ad

As a legal concept, administration is a procedure under the insolvency laws of a number of common law jurisdictions, similar to receivership or bankruptcy in the United States. It functions as a rescue mechanism for insolvent entities and allows them to carry on running their business. The process – in the United Kingdom colloquially called being "under administration" – is an alternativ

Rangers is a professional football club in Scotland founded in 1872. The club entered financial difficulties during the late 2000s, and the club (trading as The Rangers Football Club plc) entered administration in February 2012. It owed substantial amounts to HM Revenue and Customs (HMRC), who subsequently refused to allow Rangers to exit administration via a company voluntary arrangemen

The Administration of the Patrimony of the Apostolic See (APSA; Italian: Amministrazione del Patrimonio della Sede Apostolica; Latin: Administratio Patrimonii Sedis Apostolicae) is the office of the Roman Curia that deals with the "provisions owned by the Holy See in order to provide the funds necessary for the Roman Curia to function". It was established by Pope Paul VI on 15 August 196

Admiral Group plc is a British financial services company headquartered in Cardiff, Wales. Listed on the London Stock Exchange, it is a constituent of the FTSE 100 Index, and markets the Admiral, Bell, Elephant, Diamond and Veygo insurance brands, and founded the price comparison services Confused.com, which it sold in 2021, and Compare.com.

Admirals (formerly known as Admiral Markets) is an Estonian online brokerage group based in Tallinn, Estonia, providing access to foreign-exchange trading and contracts for difference (CFDs). Established in 2003 by Alexander Tsikhilov, the company operates through several licensed entities.

Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe.

ADSS (ADS Securities until 2018) is an Abu Dhabi-based financial services company that provides online trading, investment, wealth management, and asset management services to institutional, private, and retail clients. Established in 2011, ADSS expanded its brokerage activities and operated through subsidiaries and representative offices in financial centres including Hong Kong, Singapo

Advance is a certified, independent trade union affiliated to the TUC representing workers within the bank Santander UK, the UK subsidiary of Santander Group. The union was formerly known as the Abbey National Group Union (ANGU) before it expanded to include staff of Alliance & Leicester and Bradford & Bingley following their acquisitions by Santander. Its aims are the supporting and rep

An advance-fee scam is a form of fraud and is a common scam. The scam works by promising the victim a large sum of money in return for a small upfront payment, which the fraudster claims will be used to obtain the large sum. If a victim makes the payment, the fraudster either invents a series of further fees for the victim to pay or simply disappears.

In political philosophy, particularly Frankfurt School critical theory, advanced capitalism is the situation that pertains in a society in which the capitalist model has been integrated and developed deeply and extensively and for a prolonged period. The expression advanced capitalism distinguishes such societies from the historical previous forms of capitalism, mercantilism and industri

The term Advanced IRB or A-IRB is an abbreviation of advanced internal ratings-based approach, and it refers to a set of credit risk measurement techniques proposed under Basel II capital adequacy rules for banking institutions.

Advanced measurement approach (AMA) is one of three possible operational risk methods that can be used under Basel II by a bank or other financial institution. The other two are the Basic Indicator Approach and the Standardised Approach. The methods (or approaches) increase in sophistication and risk sensitivity with AMA being the most advanced of the three.

"Advanced Safety Features" is the seventh episode of the sixth season of the American comedy television series Community, and the 104th episode of the series overall. It was released on Yahoo Screen in the United States on April 21, 2015. The episode also features product placement by Honda throughout the episode.

In economics, insurance, and risk management, adverse selection is a market situation where asymmetric information results in a party taking advantage of undisclosed information to benefit more from a contract or trade.

Advertiser-funded programming (AFP) is a recent term applied to a break away from the modern model of television funding in place since the early 1960s. Since that time, programmes have normally been funded by a broadcaster and they re-couped the money through selling advertising space around the content. This has worked fine for decades, but new technological advances have forced broadc

An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target

Advertising clutter or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. It can occur in television, radio, print media, direct mail and online advertising. Clutter may be assessed objectively, through the number of advertisements or the proportion of advertising content, or subjectively, through the amount of a

Advertising in the Middle East are derived from traditional, societal, political, and religious influences.

Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planner

Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.

Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.

Adyen is a Dutch payment company with the status of an acquiring bank that allows businesses to accept e-commerce, mobile, and point-of-sale payments. It is listed on the stock exchange Euronext Amsterdam.

Aerial advertising is a form of advertising that incorporates the use of flogos, manned aircraft, or drones to create, transport, or display, advertising media. The media can be static, such as a banner, logo, lighted sign or sponsorship branding. It can also be dynamic, such as animated lighted signage, skywriting, or audio.

Aetna Inc. ( ET-nə) is an American managed health care company that sells traditional and consumer-directed health care insurance and related services, such as medical, pharmaceutical, dental, behavioral health, long-term care, and disability plans, primarily through employer-paid (fully or partly) insurance and benefit programs, and through Medicare. Since November 28, 2018, the company

The AEX index, derived from Amsterdam Exchange index, is a stock market index composed of Dutch companies that trade on Euronext Amsterdam, formerly known as the Amsterdam Stock Exchange. Started in 1983, the index is composed of a maximum of 30 of the most frequently traded securities on the exchange. It is one of the main national indices of the stock exchange group Euronext alongside

Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.

Affirm Holdings, Inc. is an American financial technology company and a point-of-sale lender. Founded in 2012 by PayPal co-founder Max Levchin, it is the largest U.S. based buy now, pay later (BNPL) financier. As of 2026, Affirm reports nearly 28 million users and processes $50 billion in annual payments.

AFK Journey is a fantasy role-playing video game developed by Lilith Games. Released on March 27, 2024, for Windows, Android, and iOS, it serves as the sequel to the idle role-playing game AFK Arena. The game adopts a free-to-play model, complemented by a gacha system that allows players to collect and upgrade characters.

The African Monetary Union (AMU) is the proposed creation of an economic and monetary union for the countries of the African Union, administered by the African Central Bank. Such a union would call for the creation of a new unified currency, similar to the euro; the hypothetical currency is sometimes referred to as the afro or afriq.

The African Solidarity Fund (ASF), also known by its French name and acronym (Fonds de Solidarité Africain, FSA), is a multilateral, financial guarantee institution based in Niamey, Niger. Currently it has 24 member states. The purpose of the ASF is to contribute to the economic and social development of its regional member states by facilitating access to credit for states and public an

The African Trade & Investment Development Insurance (ATIDI) is an investment, trade and political risk-mitigation institution on the African continent intended to provide insurance against political (investment) and commercial risks in order to attract foreign direct investment to the region. ATIDI was founded in 2001 by seven COMESA countries, with technical and financial backing of Th

The Glass–Steagall legislation was enacted by the United States Congress in 1933 as part of the 1933 Banking Act, amended as part of the 1935 Banking Act, and most of it was repealed in 1999 by the Gramm–Leach–Bliley Act (GLBA). Its protections and restrictions had also been chipped away during most of its existence by lenient regulatory interpretations and use of loopholes.

Afterpay Limited (abbreviated as Afterpay) is an Australian technology company and a buy now, pay later (BNPL) lender. Founded in 2014 by Nick Molnar and Anthony Eisen, it is now owned by Block, Inc. As of 2023, Afterpay serves 24 million users, processes US$27.3 billion in annual payments, and ranks among the three most-used BNPL services globally.

The Agency of the Republic of Kazakhstan for Regulation and Development of the Financial Market (Kazakh: Қазақстан Республикасының Қаржы нарығын реттеу және дамыту агенттігі; Russian: Агентство Республики Казахстан по регулированию и развитию финансового рынка) is a state body reporting directly to the president, established on January 1, 2020, by president Kassym‑Jomart Tokayev’s decree

Agent-based commerce (also referred to as agentic commerce) describes an emerging form of e-commerce in which semi-autonomus and fully autonomous artificial intelligence (AI) agents independently execute purchasing and payment processes on behalf of users or organizations. Unlike conventional digital commerce systems, which require direct human interaction at key decision points, agent-

Agflation (or agrarian inflation) is an economic phenomenon of an advanced increase in the price for food and for industrial agricultural crops when compared with the general rise in prices or with the rise in prices in the non-agricultural sector. The term was increasingly used in analytical reports, for example, by the investment banks Merrill Lynch in early 2007 and Goldman Sachs in e

Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing decisions are performed in an agile manner, using principles from the Manifesto for Agile Software Development. Marketing Agility was named a research priority for 2020-2022 by the Marketing Science Institute.

At the 2025 The Hague NATO summit, member states pledged to increase defence spending to five percent of GDP in what is called The Hague Investment Plan.

The Agreement on Trade-Related Investment Measures (TRIMs) are rules that are applicable to the domestic regulations a country applies to foreign investors, often as part of an industrial policy. The agreement, concluded in 1994, was negotiated under the WTO's predecessor, the General Agreement on Tariffs and Trade (GATT), and came into force in 1995. The agreement was agreed upon by al

The Agricultural Bank of China (ABC), also known as AgBank, is a Chinese largely state-owned multinational banking and financial services corporation headquartered in Beijing, China. It is one of the "big four" banks in China, and the second largest bank in the world by total assets, behind the Industrial and Commercial Bank of China. ABC was founded on 10 July 1951, and has its headquar

Agricultural finance is a branch of finance which comprises financial services for agricultural production, processing and marketing, leasing (both land and equipment), and crop and livestock insurance.

The Ahmedabad Stock Exchange (ASE) was the second-oldest exchange of India located in Ahmedabad, Gujarat. It was owned by Government of India. Started in 1894, it was closed down in April 2018.

To finance the build-out of AI data centres during the 2020s, an unprecedented amount of capital has been mobilised in the USA in particular amid a broad competition for global technological supremacy in artificial intelligence. By September 2026, analysis showed AI capital spending was larger and faster than during any previous technological boom. Early AI investment was funded primaril

Aid to the Church in Need (German: Kirche in Not, Italian: Aiuto alla Chiesa che Soffre, French: Aide à l'Eglise en détresse, Latin : Auxilium Patienti Ecclesiae) is an international Catholic pastoral aid organization, which yearly offers financial support to more than 5,000 projects worldwide.

The AIDA marketing model was originally created by E. St. Elmo Lewis to break down how an advert should work (drive Awareness, spark Interest, create Desire and prompt Action). However, it has been re-used by many marketers to represent the first part of the customer journey instead. There are other models such as the RACE model (Chaffey) which offer a more thorough representation of th

Ain't Them Bodies Saints is a 2013 American neo-Western romantic crime drama film written and directed by David Lowery. The film stars Casey Affleck as Bob Muldoon, Rooney Mara as Ruth Guthrie, and Ben Foster as Patrick Wheeler. Bob (Affleck) and Ruth (Mara) are a couple who become involved in criminal activities and are caught, with Bob taking the blame and going to prison. The film fol

Aircraft leases are leases used by airlines and other aircraft operators. Airlines lease aircraft from other airlines or leasing companies for two main reasons: to operate aircraft without the financial burden of buying them, as well as to provide temporary increase in capacity. The industry has two main leasing types: wet-leasing, which is normally used for short-term leasing, and dry-l

Airline booking ploys are used by travelers in commercial aviation to lower the price of flying by circumventing airlines' rules about how airline tickets may be used. They are generally a breach of the contract of carriage between the passenger and the airline. Airlines discourage such activities but have difficulty enforcing measures against them.

AirPlus International GmbH is a global corporate payment provider offering payment and data services for corporate travel management, procurement, and travel trade. Originally a subsidiary of Lufthansa Group, the company was acquired by SEB Kort in July 2024. The company provides business-to-business payment services around business travel payment, accounting, and analysis functions, in

AirTag was a French startup that was acquired by Morpho, at the time a Safran subsidiary, in 2015. It was a mobile shopping and payments provider.

Airtel Payments Bank is an Indian payments bank with its headquarters in New Delhi. The company is a subsidiary of Bharti Airtel.

Airwallex is a financial technology company founded in Melbourne, Australia, in 2015. It provides payment processing, foreign exchange, business accounts, corporate cards, and other financial services businesses. In 2019, Airwallex reached a reported valuation of US$8 billion.

AISDALSLove (standing for Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate), is an hierarchy of effects model in advertising adapted from AIDA's hierarchy of effects model (Lewis, 1900; Strong, 1925) which has been used by many researchers, both academicians and practitioners, to measure the effect of an advertisement.

AJENTS (sometimes known as ATS - "Agency Ticket System") is one of the two original computer-based railway ticket issuing systems supplied to travel agencies in Britain. It allows agencies which are not connected to one of the major GDS (Global Distribution System) networks to issue and print railway tickets from a standard personal computer, and submit revenue and accounting data secure