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Trading basics

Bhutanese ngultrum

The ngultrum ( əng-GUUL-trəm or əng-GOO(L)-trəm; Dzongkha: དངུལ་ཀྲམ, romanized: dngul kram, IPA: [ŋýˈʈúm], lit. 'silver coin'; symbol: Nu., code: BTN) is the currency of the Kingdom of Bhutan. It is subdivided into 100 chhertum (Dzongkha: ཕྱེད་ཏམ, romanized: phyed tam, IPA: [pt͡ɕʰɛ́ˈtám], lit. 'half [coin]'; spelled as chetrums on coins until 1979). The Royal Monetary Authority of Bhuta

Trading basics

Biflation

Biflation (sometimes mixflation, indeflation, or compartflation) is a state of the economy, in which the processes of inflation and deflation occur simultaneously in different parts of the economy. The term was coined in 2003 by F. Osborne Brown, a senior financial analyst at Phoenix Investment Group, and has later been widely used in the media. During the biflation, there is a simultane

Trading basics

Big Bang (financial markets)

The phrase Big Bang, used in reference to the sudden deregulation of financial markets, was coined to describe measures, including abolition of fixed commission charges and of the distinction between stockjobbers and stockbrokers on the London Stock Exchange and change from open outcry to screen-based electronic trading, effected by UK Prime Minister Margaret Thatcher in 1986.

Securities & exchanges

Bombay Stock Exchange

Bombay Stock Exchange (BSE Limited), is an Indian stock exchange based in Mumbai. Established in 1875, it is the oldest stock exchange in Asia, and also the tenth oldest in the world.

Finance

Borsa Italiana

Borsa Italiana (lit. 'Italian Stock Exchange') or Borsa di Milano (lit. 'Milan Stock Exchange') is the Italian stock exchange based in Milan at Palazzo Mezzanotte. It manages and organises domestic market, regulating procedures for admission and listing of companies and intermediaries and supervising disclosures for listed companies.

Finance

Borussia Dortmund team bus bombing

On 11 April 2017, the tour bus of the German football team Borussia Dortmund was attacked with roadside bombs in Dortmund, Germany. Three bombs exploded as the bus ferried the team to the Westfalenstadion for the first leg of their quarter-final against Monaco in the UEFA Champions League. One of the team's players, Marc Bartra, and a policeman were wounded, but the strengthened windows

Trading basics

Bosnia and Herzegovina convertible mark

The convertible mark (Bosnian; sign: KM; code: BAM) is the currency of Bosnia and Herzegovina. It is divided into 100 pfenig or fening and locally abbreviated KM. While the currency and its subunits are uniform for both constituent polities of Bosnia and Herzegovina, namely the Federation of Bosnia and Herzegovina (FBiH) and Republika Srpska (RS), the designs of the KM 10, KM 20, KM 50,

Trading basics

Brand ambassador

A brand ambassador (sometimes also called a corporate ambassador) is a person paid by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strate

Trading basics

Brand architecture

In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer, the brand architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands

Trading basics

Brand awareness

Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of the two key components of brand knowledge, as defined by the associative network memory model. It plays a vital role in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is centr

Trading basics

Brand blunder

A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market.

Trading basics

Brand community

A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards othe

Trading basics

Brand extension

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.

Trading basics

Brand implementation

In marketing, brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal media. In visual terms, this can include signage, uniforms, liveries, interior design and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, engineering, procurement

Trading basics

Brand licensing

Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely d

Trading basics

Brand loyalty

In marketing and consumer behaviour, brand loyalty refers to a consumer's consistent preference for a particular brand and their commitment to repeatedly purchasing its products or services despite competing alternatives, market changes, or product shortcomings. It may also be reflected in behaviors such as positive word-of-mouth advocacy.

Trading basics

Brand management

In marketing, brand management refers to the process of controlling how a brand is perceived in the market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand and the relationships they have with it. A brand manager oversees all aspects of the consumer's b

Trading basics

Brand relationship

A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and commu

Trading basics

Branding national myths and symbols

Branding national myths and symbols (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology, public relations, and semiotics. The awareness of a nation's (or a collective group's) internal myths and symbols may result in raising cultural relations between nations, a

Securities & exchanges

Bratislava Stock Exchange

Bratislava Stock Exchange (Slovak: Burza cenných papierov v Bratislave, abbr. BSSE, BCPB) is a stock exchange in Bratislava established on 15 March 1991 according to adjudication of Ministry of Finance of Slovakia in 1990. It is the only regulated securities market in Slovakia.

Finance

Brazil cost

Brazil cost (Portuguese: Custo Brasil [ˈkustu bɾaˈziw]) refers to the increased operational costs associated with doing business in Brazil, making Brazilian goods and services more expensive compared to other countries. For this reason, it is identified as a set of factors that undermine the competitiveness and efficiency of the domestic industry. The “Brazil cost” drains more than 1.5 t

Fiat currencies

Bretton Woods Conference

The Bretton Woods Conference, formally known as the United Nations Monetary and Financial Conference, was the gathering of 730 delegates from all 44 allied nations at the Mount Washington Hotel, in Bretton Woods, New Hampshire, United States, to regulate what would be the international monetary and financial order after the conclusion of World War II.

Trading basics

Brick and mortar

Brick and mortar (sometimes B&M; commonly bricks and mortar in British English) is an organization or business with a physical presence in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerc

Trading basics

British investment in Argentina

Foreign direct investment by Great Britain into Argentina was attempted, initially with little success, from the early years after Argentina's independence from Spain in the 1820s. However, it grew to large proportions in the second half of the 19th century and remained so up to the Second World War, in association with greater political stability and favourable policies in Argentina. Br

Trading basics

Brushing (e-commerce)

In e-commerce, brushing, also called "review brushing", is a deceitful technique sometimes used to boost a seller's ratings by creating fake orders, which are either shipped to an accomplice or to an unsuspecting member of the public.

Securities & exchanges

Brussels Stock Exchange

The Brussels Stock Exchange (French: Bourse de Bruxelles [buʁs də bʁysɛl]; Dutch: Beurs van Brussel [ˈbøːrs fɑm ˈbrʏsəl]), abbreviated to BSE, is a stock exchange founded in Brussels, Belgium, by decree of Napoleon in 1801. In 2000, the BSE merged with the Amsterdam, Lisbon and Paris stock exchanges into Euronext, renaming the BSE Euronext Brussels. The benchmark stock market index on th

Finance

Buenos Aires Stock Exchange

The Buenos Aires Stock Exchange (Spanish: Bolsa de Comercio de Buenos Aires, BCBA) is the organization responsible for the operation of Argentina's primary stock exchange located at Buenos Aires Central Business District. Founded in 1854, it is the successor to the Banco Mercantil, which was created in 1822 by Bernardino Rivadavia.

Trading basics

Buffer stock scheme

A buffer stock scheme (commonly implemented as intervention storage, the "ever-normal granary") is a price stabilization scheme in which surplus commodities are bought and stored for later sale during shortages, usually for an individual commodity market or an entire economy.

Securities & exchanges

Bulgarian Stock Exchange

The Bulgarian Stock Exchange (BSE; Bulgarian: Българска фондова борса, Romanized: Bulgarska fondova borsa) is the sole licensed and operating stock exchange in Bulgaria. It was founded on 10 October 1991.

Trading basics

Bumble Bee Foods

Bumble Bee Foods, LLC, is an American company that produces canned tuna, salmon, other seafoods, and chicken under the brand names "Bumble Bee," "Wild Selections," "Beach Cliff," "Brunswick," and "Snow's." The brand is marketed as "Clover Leaf" in Canada. The company is headquartered in San Diego, California, United States. It is owned by FCF Co, Ltd. of Taiwan.

Finance

Bursa Malaysia

Bursa Malaysia (MYX or MSX; lit. 'Malaysian Bourse' or 'Malaysia Exchange') is the stock exchange in Malaysia. It is one of the largest bourses in ASEAN. It is based in Kuala Lumpur and was previously known as the Kuala Lumpur Stock Exchange (KLSE). It provides full integration of transactions, offering a wide range of currency exchange and related services, including trading, settlement

Trading basics

Business marketing

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

Trading basics

Business model

A business model describes how a business organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates profit. The process of business model construction and modification is also called business model innovation and forms a pa

Trading basics

Buyers club

A buyers club or buying club is a club organized to pool members' collective buying power, enabling them to make purchases at lower prices than are generally available, or to purchase goods that might be difficult to obtain independently.

Securities & exchanges

Calcutta Stock Exchange

Calcutta Stock Exchange (CSE) was an Indian stock exchange based in Kolkata, India. It is owned by Ministry of Finance, Government of India. It is one of oldest stock exchanges in Asia and third largest bourse in India. It was founded in May 1908 at 2, China Bazar Street.

Trading basics

Calendar effect

A calendar effect (or calendar anomaly) is the difference in behavior of a system that is related to the calendar such as the day of the week, time of the month, time of the year, time within the U.S. presidential cycle, or decade within the century. It is most often used in a financial context to describe a market anomaly; traders may use market timing to profit from moves in stock pric

Trading basics

Call to action (marketing)

Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

Trading basics

Cambridge capital controversy

The Cambridge capital controversy, sometimes called "the capital controversy" or "the two Cambridges debate", was a dispute between proponents of two differing theoretical and mathematical positions in economics that started in the 1950s and lasted well into the 1960s. The debate concerned the nature and role of capital goods and a critique of the neoclassical vision of aggregate product

Trading basics

Campus cooperative

A campus cooperative (also university cooperative or student cooperative) is a cooperative enterprise that operates within or in affiliation with a university or college, owned and democratically governed by its members, who are typically students, faculty, and staff. Campus cooperatives can take various forms, including consumer cooperatives (bookstores, food stores), housing cooperativ

Finance

Canada Savings Bond

The Canada Savings Bond (French: Obligations d’épargne du Canada) was an investment instrument offered by the Government of Canada from 1945 to 2017, sold between early October and December 1 of every year. It was issued by the Bank of Canada and was intended to offer a competitive interest rate, and had a guaranteed minimum interest rate.

Securities & exchanges

Canadian Securities Administrators

The Canadian Securities Administrators (CSA; French: Autorités canadiennes en valeurs mobilières, ACVM) is an umbrella organization of Canada's provincial and territorial securities regulators whose objective is to improve, coordinate, and harmonize regulation of the Canadian capital markets.

Trading basics

Cannibalization (marketing)

In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces a new product.

Trading basics

Cape Verdean escudo

The escudo (sign: ; ISO 4217: CVE) is the currency of the Republic of Cape Verde. One escudo is subdivided into one hundred centavos.

Trading basics

Capital accumulation

Capital accumulation is the dynamic that motivates the pursuit of profit, involving the investment of money or any financial asset with the goal of increasing the initial monetary value of said asset as a financial return whether in the form of profit, rent, interest, royalties or capital gains. The goal of accumulation of capital is to create new fixed capital and working capital, broad

Trading basics

Capital flight

Capital flight, in economics, is the rapid flow of assets or money out of a country, due to an event of economic consequence or as the result of a political event such as regime change. Such events could be erratic or untrustworthy behavior by leadership, an increase in taxes on capital or capital holders or the government of the country defaulting on its debt that disturbs investors and

Finance

Capital Market Authority (Saudi Arabia)

The Capital Market Authority (CMA; Arabic: هيئة السوق المالية) is the Saudi government's financial regulatory authority responsible for capital markets in Saudi Arabia. The CMA is a government organization applying full financial, legal, and administrative independence, and has direct links with the Prime Minister. Its responsibilities include setting and policing financial rules and r

Trading basics

Capitalism and Islam

Islamic capitalism was active during the Islamic Golden Age and Arab Agricultural Revolution, where an early market economy and form of merchant capitalism took root between the 8th and 12th centuries. A vigorous monetary economy was based on a widely-circulated currency (the dinar) and the integration of monetary areas that were previously independent. Business techniques and forms of b

Fiat currencies

Carbon quantitative easing

Carbon quantitative easing (CQE) is an unconventional monetary policy or monetary program that is featured in a proposed international climate policy, called a global carbon reward or simply, the carbon reward. The main goal of CQE is to guarantee the price floor of a carbon reward market so that this market can scale to decarbonise the world economy. The market instrument is also called

Finance

Casablanca Finance City

Casablanca Finance City (CFC; Arabic: القطب المالي للدار البيضاء) is a financial and business center located in Casablanca, Morocco. It serves as a regional hub for financial institutions, multinational corporations, and professional service firms operating in Africa.

Trading basics

Category design

Category design is a business strategy and discipline that helps companies create, develop, and dominate new categories of products and services.

Finance

Cathedraticum

Cathedraticum (a Latin word from cathedra, episcopal seat or throne) is a specified sum of money to be paid annually toward a bishop. It is a mark of honour and a sign of subjection to the cathedral church, from which its name is derived.

Trading basics

Cause marketing

Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.

Trading basics

Celtic Tiger

The "Celtic Tiger" (Irish: An Tíogar Ceilteach) is a term referring to the economy of Ireland from the mid-1990s to the end of the first decade of the 21st century, a period of rapid real economic growth fuelled by foreign direct investment. The boom was dampened by a subsequent property bubble in 2007 which brought forth a severe economic downturn culminating in 2008's Great Recession.

Banking

Central bank

A central bank, reserve bank, national bank, state bank, or monetary authority is a financial institution that manages the monetary policy of a country or monetary union. In contrast to a commercial bank, a central bank possesses a monopoly on increasing the monetary base. Many central banks also have supervisory or regulatory powers to ensure the stability of commercial banks in their j

Banking

Central Bank of Honduras

The Central Bank of Honduras (Spanish: Banco Central de Honduras) is the central bank of Honduras, established in 1950. The president of the bank is appointed by President of Honduras for a term of four years.

Finance

Central Bank of Malaysia

The Central Bank of Malaysia (BNM; Malay: Bank Negara Malaysia; Jawi: بڠک نݢارا مليسيا) is the Malaysian central bank. Established on 26 January 1959 as the Central Bank of Malaya (Bank Negara Tanah Melayu), its main purpose is to issue currency, act as the banker and advisor to the government of Malaysia, and regulate the country's financial institutions, credit system, and monetary pol

Banking

Central Bank of Paraguay

The Central Bank of Paraguay (Spanish: Banco Central del Paraguay) is Paraguay's highest monetary authority, and the country's governing body, in finances and economics. Its headquarters are in Asunción's Carmelitas neighbourhood.

Securities & exchanges

Central Depository Services Limited

Central Depository Services (India) Ltd. (CDSL) is an Indian central securities depository, established in 1999. Headquartered in the Lower Parel, Mumbai. It is the primary market infrastructure institution providing depository services in India.

Finance

Central Financial Work Conference

The Central Financial Work Conference, previously known as the National Financial Work Conference, is the highest-level conference in China in regards to financial work. It is held every five years.

Finance

Central Zone of São Paulo

The Central Zone (Portuguese: Zona Central de São Paulo) is an administrative zone of the city of São Paulo, Brazil.

Trading basics

CFA franc

CFA franc (French: franc CFA, [fʁɑ̃ seɛfɑ]) is the name of two currencies used by 227 million people (as of 2026) in fourteen African countries:

Banking

Challenges in Islamic finance

Challenges in Islamic finance are the difficulties in providing modern finance services without violation of sharia (Islamic law).

Trading basics

Champagne in popular culture

Champagne has featured prominently in popular culture for over a century, due in part to a long history of effective marketing and product placement by leading champagne houses and their representatives, such as CIVC. In time this created an association of champagne with luxury and exclusivity. The popularity and positive attributes associated with champagne have caused many other sparkl

Fiat currencies

Chartalism

Chartalism is a heterodox theory in macroeconomics that views money as a pure creation of the state, introduced to control and organize economic activity rather than arising from barter or debt.

Banking

Chief economist

A chief economist is a single-position job class having primary responsibility for the development, coordination, and production of economic and financial analysis. It is distinguished from the other economist positions by the broader scope of responsibility encompassing the planning, supervision, and coordination of the economic research.

Securities & exchanges

China Securities Regulatory Commission

The China Securities Regulatory Commission (CSRC) is a government agency directly under the State Council of China. It is the main regulator of the securities industry in China.

Trading basics

Chinese accounting standards

Chinese accounting standards are the accounting rules used in mainland China. As of February 2010, the Chinese accounting standard systems is composed of Basic Standard, 38 specific standards and application guidance.

Finance

Chit fund

A chit fund is a type of rotating savings and credit association system practiced in India, Bangladesh, Sri Lanka, Pakistan and other Asian countries. Chit fund schemes may be organized by financial institutions, or informally among friends, relatives, or neighbours. In some variations of chit funds, the savings are for a specific purpose. Chit funds are often microfinance organizations.

Trading basics

Chronic inflation

Chronic inflation is an economic phenomenon occurring when a country experiences high inflation for a prolonged period (several years or decades) due to continual increases in the money supply among other things. In countries with chronic inflation, inflation expectations become 'built-in', and it becomes extremely difficult to reduce the inflation rate because the process of reducing i

Finance

Church tax

A church tax is a tax collected by the state from members of some Christian denominations to provide financial support of churches, such as the salaries of its clergy and to pay the operating cost of the church. It is related to the concept of tithes and offerings. Not all Christian countries have such a tax. In some countries that do, people who are not members of a religious community

Fiat currencies

Cincinnati Time Store

The Cincinnati Time Store (1827–1830) was the first in a series of retail stores created by American individualist anarchist Josiah Warren to test his economic labor theory of value. The experimental store operated from May 18, 1827, until May 1830. He sold things at-cost plus a small markup for his time. It is usually considered to be the first time alternative currency labor notes were

Finance

City of London

The City of London (informally known as the City or the Square Mile) is a city, ceremonial county and local government district in England. Established by the Romans around 47 AD as Londinium, it forms the historic centre of the wider London metropolis. Surrounded by the modern ceremonial county of Greater London, the City is a unique local authority area governed by the City of London C

Trading basics

City quality of life indices

City quality of life indices are lists of cities that are ranked according to a defined measure of living conditions. In addition to considering the provision of clean water, clean air, adequate food and shelter, many indexes also measure more subjective elements including a city's capacity to generate a sense of community and offer hospitable settings for all, especially young people, t

Trading basics

Clericis laicos

Clericis laicos was a papal bull issued on February 5, 1296, by Pope Boniface VIII in an attempt to prevent the secular states of Europe—in particular France and England—from appropriating church revenues without the express prior permission of the pope. The two expansionist monarchies had come to blows, and the precedents for taxation of the clergy for a "just war" if it was declared a

Trading basics

Climate risk

Climate risk is the potential for problems for societies or ecosystems from the impacts of climate change. The assessment of climate risk is based on formal analysis of the consequences, likelihoods and responses to these impacts. Societal constraints can also shape adaptation options. There are different values and preferences around risk, resulting in differences of risk perception.

Trading basics

Co-operative economics

Cooperative (or co-operative) economics is a field of economics that incorporates cooperative studies and political economy toward the study and management of cooperatives.

Trading basics

Co-operative wholesale society

A co-operative wholesale society (CWS) is a form of co-operative federation (that is, a co-operative in which all the members are co-operatives), in this case, the members are usually consumers' co-operatives.

Fiat currencies

Coincidence of wants

The coincidence of wants (often known as double coincidence of wants) is an economic phenomenon where two parties each hold an item that the other wants, so they exchange these items directly. Within economics, this has often been presented as the foundation of a bartering economy.

Fiat currencies

Coins as votive offering

In many cultures, coins are used as votive offerings, usually through the act of throwing coins at or in specific objects such as rivers, lakes, ponds, wells, fountains, statues, bells, vehicles, and other objects to pray for blessings, avert disasters, and make wishes.

Trading basics

Collateral (finance)

In lending agreements, collateral is a borrower's pledge of specific property to a lender, to secure repayment of a loan. The collateral serves as a lender's protection against a borrower's default and so can be used to offset the loan if the borrower fails to pay the principal and interest satisfactorily under the terms of the lending agreement.

Finance

Commissioners for the Reduction of the National Debt

The Commissioners for the Reduction of the National Debt (CRND) is a statutory body of the UK Government, whose main function is the investment and management of government funds. The current Comptroller General is Paul Canty.

Finance

Committee on Banking (Sweden)

The Standing Committee on Banking [and Currency] (Swedish: Bankoutskottet, BaU) was a Swedish parliamentary committee that operated from 1672 to 1970. Originally created to supervise the newly established Riksbank, it evolved into a permanent institution with constitutional status by 1809. Its early duties focused on reviewing the bank's condition and reporting to the estates, but over t

Trading basics

Commodity

In economics, a commodity is an economic good, usually a resource, that specifically has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them.

Finance

Commodity Credit Corporation

The Commodity Credit Corporation (CCC) is a wholly owned United States government corporation that was created in 1933 to "stabilize, support, and protect farm income and prices" (federally chartered by the CCC Charter Act of 1948 (P.L. 80-806)). The CCC is authorized to buy, sell, lend, make payments, and engage in other activities for the purpose of increasing production, stabilizing p

Finance

Commodity market

A commodity market is a market that trades in the primary economic sector rather than manufactured products. The primary sector includes agricultural products, energy products, and metals. Soft commodities may be perishable and harvested, while hard commodities are usually mined, such as gold and oil. Futures contracts are the oldest way of investing in commodities. Commodity markets ca

Banking

Common Electronic Fund Transfer Switch

The Common Electronic Fund Transfer Switch (CEFTS) is a fully automated paperless fund transfer system which allows instantaneous fund transfers between member banks. CEFTS is a real-time interbank fund transferring method and it is a vital integral part of Sri Lanka's trusted national payment network, which is operated by LankaPay under the approval and guidance of the Central Bank of S

Trading basics

Community marketing

Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers. This accomplishes four things for a business:

Trading basics

Community ownership

Community ownership is a broad term that refers to shared ownership and decision making over local assets, resources, or services, typically for the purpose of ensuring economic, cultural, and social benefits for its users. The forms of community ownership and concepts about what constitutes “ownership” are diverse and depend greatly on context. However, generally in cases of community o

Trading basics

Comorian franc

The franc (French: franc comorien; Arabic: فرنك قمري; sign: FC; ISO 4217 code: KMF) is the official currency of Comoros. It is nominally subdivided into 100 centimes, although no centime denominations have ever been issued.

Payments & settlement

Company store

A company store is a retail store selling a limited range of food, clothing and daily necessities to employees of a company. It is typical of a company town in a remote area where virtually everyone is employed by one firm, such as a coal mine. In a company town, the housing is owned by the company but there may be independent stores there or nearby.

Trading basics

Competition (economics)

In economics, competition is a scenario where different economic firms are in contention to obtain goods that are limited by varying the elements of the marketing mix: price, product, promotion and place. In classical economic thought, competition causes commercial firms to develop new products, services and technologies, which would give consumers greater selection and better products.

Finance

Compulsive buying disorder

Compulsive buying disorder (CBD) is characterized by an obsession with shopping and buying behavior that causes adverse consequences. It "is experienced as a recurring, compelling and irresistible–compulsive urge, in acquiring goods that lack practical utility and very low cost resulting in excessive, expensive and time-consuming retail activity [that is] typically prompted by negative a

Trading basics

Concept testing

Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market. It is important not to confuse concept testing with advertising testin

Trading basics

Congestion pricing

Congestion pricing or congestion charges is a system of charging users of public goods that are subject to congestion through excess demand, such as through higher peak charges for use of bus services, electricity, metros, railways, telephones, and road pricing to reduce traffic congestion; airlines and shipping companies may be charged higher fees for slots at airports and through canal

Finance

Constantin C. Arion

Constantin C. Arion (also known as Costică Arion; June 18, 1855 – June 27, 1923) was a Romanian politician, affiliated with the National Liberal Party, the Conservative Party and, after 1918, the People's Party. He served two terms as Minister of Religion and Public Instruction, one term as Minister of Agriculture, and another one as Interior Minister before World War I. His career peake

Trading basics

Consumer confusion

Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions.

Trading basics

Consumer culture theory

Consumer culture theory (CCT) is the study of consumption from a social and cultural point of view, as opposed to an economic or psychological one.

Trading basics

Consumer neuroscience

Consumer neuroscience is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in individuals both with or without disease.

Trading basics

Consumer socialization

Consumer socialization (alternatively spelled socialisation) is the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. It has been argued, however, that consumer socialization occurs in the adult years as well. This field of study is a subdivision of consumer behavior as its main focus is on how childhood a

Trading basics

Consumer-generated advertising

Consumer-generated advertising is advertising on consumer generated media. This term is generally used to refer to sponsored content on blogs, wikis, forums, social networking services, and individual websites. This sponsored content is also known as sponsored posts, paid posts, or sponsored reviews. The content includes links that point to the home page or specific product pages of the