Industry WIKI

A product line extension is the use of an established product brand name for a new item in the same product category.

Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). Th

Revel Systems is an iPad-based point of sale system co-founded by Lisa Falzone and Christopher Ciabarra. In June 2024, it was announced that the company was acquired by Shift4.

The risk-free rate of return, usually shortened to the risk-free rate, is the rate of return of a hypothetical investment with scheduled payments over a fixed period of time that is assumed to meet all payment obligations.

The Sage Group plc, commonly known as Sage, is a British multinational enterprise software company headquartered in Newcastle upon Tyne, England. It develops accounting, financial management, payroll and human-resources software, mainly for small and medium-sized businesses. Its products include Sage 50, Sage Intacct and Sage X3.

Sealed Air Corporation is an American packaging company known for its Cryovac food packaging and Bubble Wrap cushioning packaging. It is headquartered in Charlotte, North Carolina, United States, and led by Dustin Semach, president and CEO. The company had $5.4 billion in revenues in 2024.

See's Candy Shops, Inc., doing business as See's Candies, is an American manufacturer and distributor of candy, particularly chocolates. It was founded by Charles See, his wife Florence, and his mother Mary in Los Angeles in 1921. The company is headquartered in South San Francisco, California. See's kitchens are located at its headquarters and are also maintained at its original factory

A seeding trial or marketing trial is a form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers. In the marketing research field, seeding is the process of allocating marketing to specific customers, or groups of customers, in order to stimulate the internal dynamics of the market, and enhance the diffusion process. In medicine

Shared Interest Society Limited is a fair trade financial co-operative based in the United Kingdom formed in 1990. Today it provides credit and financial services to fair trade producers, retailers, importers and exporters throughout the world. Shared Interest works with both Fairtrade International (formerly known as Fairtrade Labelling Organizations or FLO) and the World Fair Trade Org

Snapple is a brand of tea and juice drinks owned by Keurig Dr Pepper, based in Plano, Texas, United States. Snapple originated as an apple juice first produced in 1972 by Unadulterated Food Products, with the name Snapple a portmanteau derived from the words snappy and apple.

Socially responsible marketing is a marketing philosophy that encourages companies to consider the long-term interests of society when developing and implementing marketing strategies. The concept is closely tied to sustainable marketing that focuses on creating and delivering value to consumers while also preserving natural and human resources. Scholars note that sustainability marketin

Societal responsibility of

In the Space Cola Wars, the major soft drink competitors Coca-Cola and Pepsi engaged in costly marketing campaigns and product tests to get their beverages into space, in continuation of the so-called "Cola Wars". The competition began in 1985 during the STS-51-F Space Shuttle mission, when astronauts tested specially designed soda cans from each company to see how the carbonated drinks

The Strategic Investment Fund of the Democratic Republic of the Congo (French: Fonds d'investissement stratégique de la République démocratique du Congo; FIS-RDC) is a state-owned strategic investment fund established in 2025 by the Ministry of Finance to mobilize financing, manage state assets, and support long-term economic development.

The Superintendent of Finances (French: Surintendant des finances) was the name of the minister in charge of finances in France from 1561 to 1661. The position was abolished in 1661 with the downfall of Nicolas Fouquet, and a new position was created, the Controller-General of Finances.

Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.

The tar derby is the period in the 1950s marked by a rapid influx in both cigarette advertising focused on tar content measurements to differentiate cigarettes and brand introduction or repositioning focusing on filter technology. The period ended in 1959 after the Federal Trade Commission (FTC) Chairman and several cigarette company presidents agreed to discontinue usage of tar or nico

Tarjeta bip! ("bip! card") is the contactless payment method used in the public transportation system of Red Metropolitana de Movilidad in the metropolitan region of Santiago, Chile.

The Toronto Computer Leasing Inquiry was a judicial inquiry into allegations of conflict of interest, bribery and misappropriation of funds around computer leasing contracts entered into by the City of Toronto government in 1998 and 1999. It was held concurrently with the Toronto External Contracts Inquiry.

A trademark (also written trade mark or trade-mark) is a type of intellectual property that consists of a word, phrase, symbol, design, or combination thereof that identifies a product or service from a particular source and distinguishes it from others. Trademarks also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or

A traveller's cheque is a medium of exchange that can be used in place of the currency of a country. Each cheque is denominated in a preprinted fixed, round, amount of one of a number of major world currencies; it has two panels for a signature. The purchaser signs one panel of each cheque on receiving it; to use it, it is signed on the second panel and dated in the presence of the payee

Tuttle Twins is an American educational animated series distributed by Angel Studios and produced by Tuttle Twins Show LLC, based on the book series of the same name by Connor Boyack. First released on June 30, 2021, the series follows twin siblings Ethan and Emily Tuttle, who travel through space and time with their grandmother Gabby to meet historical figures and learn lessons about to

Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This market

Victor Posner (September 18, 1918 – February 11, 2002) was an American businessman. He was one of the highest-paid business executives of his generation. He was a pioneer of the leveraged buyout and became notorious for asset stripping.

A war profiteer is any individual or organization that earns excessive or unethical profit from warfare or by selling weapons, supplies, or services to parties engaged in conflict. The term typically carries strong negative connotations and is often associated with exploitation during times of national crisis. More broadly profiteering, making a profit, criticized as excessive or unreaso

Whole-life cost is the total cost of ownership over the life of an asset. The concept is also known as life-cycle cost (LCC) or lifetime cost, and is commonly referred to as "cradle to grave" or "womb to tomb" costs. Costs considered include the financial cost which is relatively simple to calculate and also the environmental and social costs which are more difficult to quantify and assi

William Joseph O'Neil (March 25, 1933 – May 28, 2023) was an American businessman, stockbroker, and writer. He founded the stock brokerage firm William O'Neil & Co. Inc in 1963 and the financial newspaper Investor's Business Daily in 1984. O'Neil was the author of books like How to Make Money in Stocks, 24 Essential Lessons for Investment Success, and The Successful Investor, and created

The World Pensions Forum, also called World Pensions & Investments Forum, is a research and policy oriented conference organised by M. Nicolas Firzli, founder of the World Pensions Council (WPC), in partnership with regional and supranational organisations, large public and private institutional investors from G10 countries, the emerging nations of Eastern Europe, Latin America, Asia and