Industry WIKI

Marketing engineering is currently defined as "a systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process".

Major annual or one-time televised mega-events can draw large viewership and significant interest from regional, national, and international advertisers. Advertisers strategically unveil major marketing campaigns in conjunction with televised mega-events and create memorable advertising content with high entertainment value. Some mega-event advertising, such as during the Super Bowl, eve

Melvin Van Peebles (born Melvin Peebles; August 21, 1932 – September 21, 2021) was an American actor, filmmaker, writer, and composer. His feature film debut, The Story of a Three-Day Pass (1967), was based on his own French-language novel La Permission and was shot in France, as it was difficult for a black American director to get work at the time. The film won an award at the San Fran

Merton's portfolio problem is a problem in continuous-time finance and in particular intertemporal portfolio choice. An investor must choose how much to consume and must allocate their wealth between stocks and a risk-free asset so as to maximize expected utility. The problem was formulated and solved by Robert C. Merton in 1969 both for finite lifetimes and for the infinite case. Rese

Microfinance in Kenya consists of microfinance facilities and regulations in Kenya which has been developing since the mid 1990s. Legislation was passed in 2006 with the Micro Finance Act which became active in 2008. By 2010 there were more than twenty large micro finance institutions in Kenya, which provided US $1.5 billion to approximately 1.5 million active borrowers. With over 100

Mondex was a smart card electronic cash system, implemented as a stored-value card and owned by Mastercard.

MotoGP Sports Entertainment Group is the commercial rights' holder for the motorcycling sport of Grand Prix racing.

The MSCI KLD 400 Social Index was launched in 1990 and is designed to help socially conscious investors weigh social and environmental factors in their investment choices.

The New Payments Platform (NPP), owned and operated by New Payments Platform Australia Ltd (NPPA) is a national industry-wide real-time payments platform for Australia. As of April 2025, there are over 25 million registered PayIDs.

Novation, in contract law and business law, is the act of –

The Office of the Superintendent of Financial Institutions (OSFI; French: Bureau du surintendant des institutions financières, BSIF) is an independent agency of the Government of Canada reporting to the Minister of Finance created "to contribute to public confidence in the Canadian financial system". It is the sole regulator of banks, and the primary regulator of insurance companies, tru

The Pan-European Pension Product (PEPP) or Pan-European Personal Pension Product is a proposed pension which will be available to residents of the European Union. The PEPP is designed to give the 240 million savers in the EU a better choice in the fragmented and uneven European market, where options are nearly non-existent in some member states. PEPPs are regulated by the Regulation 2019

In the social sciences, path dependence is the phenomenon of past events or decisions constraining or defining later events or decisions. It can describe outcomes at a single point in time or to the long-run equilibria of a process. Path dependence has been used to describe institutions, technical standards, patterns of economic or social development, organizational behavior, and more.

A payment card number, primary account number (PAN), or simply a card number, is the card identifier found on payment cards, such as credit cards and debit cards, as well as stored-value cards, gift cards and other similar cards. In some situations the card number is referred to as a bank card number. The card number is primarily a card identifier and may not directly identify the bank

A payment terminal, also known as a point of sale (POS) terminal, card machine, credit card machine, card reader, PIN pad, EFTPOS terminal (or by the older term as PDQ terminal which stands for "Process Data Quickly"), is a device which interfaces with payment cards to make electronic funds transfers. The terminal typically consists of a secure keypad (called a PINpad) for entering PIN,

In economics, specifically general equilibrium theory, a perfect market, also known as an atomistic market, is defined by several idealizing conditions, collectively called perfect competition, or atomistic competition. In theoretical models where conditions of perfect competition hold, it has been demonstrated that a market will reach an equilibrium in which the quantity supplied for ev

Persona 5: The Phantom X is a 2025 role-playing video game developed by Black Wings Game Studio and published by Perfect World in China and Sega worldwide. It is a spin-off of Persona 5 (2016), which is part of Atlus' Persona series and the larger Megami Tensei franchise.

"Pester power", or "the nag factor", as the phenomenon is known in U.S. literature, is the "tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items". The phrase is used to describe the negative connotations of children's influence in their parents' buying habits.

Peter Andreas Thiel ( ; born 11 October 1967) is a German-American entrepreneur, venture capitalist, and conservative political activist. A co-founder of PayPal, Palantir Technologies and Founders Fund, he was also the first outside investor in Facebook. As of October 2026, Forbes estimated Thiel's net worth at US$37.7 billion.

PIN was a debit card brand in the Netherlands from 1990 until 2012, owned by Currence. PIN was a magnetic stripe card, which never migrated to the EMV chip. It was therefore discontinued in 2012, after the switch-over from magnetic stripe authentication to EMV chip authentication in the Netherlands was completed. PIN was replaced by Maestro and V Pay debit cards, but as most PIN cards we

A price in economics is the amount of money that buyers are willing and able to pay for a particular good or service, and that sellers are willing to accept. In some situations, especially when the product is a service rather than a physical good, the price for the service may be called something else such as "rent" or "tuition". Prices are influenced by production costs, supply of the d

A price ceiling or price cap is a government- or group-imposed price control, or limit, on how high a price is charged for a product, commodity, or service. Governments impose price ceilings to protect consumers from conditions that could make commodities prohibitively expensive. Economists generally agree that consumer price controls do not accomplish what they intend to in market econo

Price controls are restrictions set in place and enforced by governments, on the prices that can be charged for goods and services in a market. The intent behind implementing such controls can stem from the desire to maintain affordability of goods even during shortages, and to slow inflation, or alternatively to ensure a minimum income for providers of certain goods or to try to achieve

Price discrimination, known also by several other names, is a microeconomic pricing strategy whereby identical or largely similar goods or services are sold at different prices by the same provider to different buyers, based on which market segment they are perceived to be part of. Price discrimination is distinguished from product differentiation by the difference in production cost for

A good's price elasticity of demand (

A price signal is information conveyed to consumers and producers, via the prices offered or requested for, and the amount requested or offered of a product or service, which provides a signal to increase or decrease quantity supplied or quantity demanded. It also provides potential business opportunities. When a certain kind of product is in shortage supply and the price rises, people w

In economics, a price system is a system through which the valuations of any forms of property (tangible or intangible) are determined. All societies use price systems in the allocation and exchange of resources as a consequence of scarcity. Even in a barter system with no money, price systems are still utilized in the determination of exchange ratios (relative valuations) between the pr

In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. Industries engaged in the practice include telecommunications services, financial services, health care, information, and consumer electronics. A software bundle might include a wor

Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. There is evidence that consumers tend to perceive just-below price

The Rail Travel Card was a credit card administered by the Rail Travel Credit Agency headquartered at Chicago Union Station (room 436) to facilitate leisure and business travel by rail, possibly modeled on the air travel card. It was accepted by most major railroads, the prominent exceptions being New Haven and Southern Pacific.

A rebate card is a debit card that provides funds promised by a business as a rebate. They are often offered to those who make a specific purchase, or for loyalty to a company by accumulating a certain amount of money or number of points worth of purchases from a particular company.

Regulatory competition, also called competitive governance or policy competition, is a phenomenon in law, economics and politics concerning the desire of lawmakers to compete with one another in the kinds of law offered in order to attract businesses or other actors to operate in their jurisdiction. Regulatory competition depends upon the ability of actors such as companies, workers or o

A relative price is the price of a commodity such as a good or service in terms of another; i.e., the ratio of two prices. A relative price may be expressed in terms of a ratio between the prices of any two goods or the ratio between the price of one good and the price of a market basket of goods (a weighted average of the prices of all other goods available in the market).

Revenue management (RM) is a discipline that aims to maximize profit primarily by adjusting pricing and managing occupancy. The strategy is used in hotel management, selling event tickets and airfare, retail promotions, software licensing, and other industries. It is seen by some as synonymous with yield management.

Revolving credit is a type of credit that does not have a fixed number of payments, in contrast to installment credit. Credit cards are an example of revolving credit used by consumers. Corporate revolving credit facilities are typically used to provide liquidity for a company's day-to-day operations. They were first introduced by the Strawbridge and Clothier Department Store.

In economics and finance, risk aversion is the tendency of people to prefer outcomes with low uncertainty to those outcomes with high uncertainty, even if the average outcome of the latter is equal to or higher in monetary value than the more certain outcome.

In economics, finance, and psychology, risk-seeking (also called risk-loving or risk preference) refers to a behavioral tendency to prefer uncertain options with potentially higher rewards over safer alternatives with lower expected value. Risk-seeking individuals derive greater satisfaction or perceived utility from taking chances, even when the probable outcome may be less favorable. W

Sales are commercial dealings in which a seller transfers ownership of products or provides services to a buyer in exchange for money or other agreed-upon consideration. The term may also refer to the quantity or monetary value of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced

Sales operations is a set of business activities and processes that help a sales organization run effectively, efficiently and in support of business strategies and objectives. Sales operations may also be referred to as sales, sales support, or business operations.

School choice is a term for education options that allow students and families to select alternatives to traditional public schools. It is the subject of fierce debate in various state legislatures across the United States.

School choice in the United States allows students and families to select alternatives to public schools. It is the subject of fierce debate in various state legislatures across the United States.

The Senior Railcard is an annual card available to people aged 60 and over, which gives discounts on certain types of railway ticket in Britain. The Railcard has existed in various forms since 1975; the current version is priced at £35.00 and is valid for one year, with a 3-year card available for £80. It is one of a wide variety of discounted and concessionary fare schemes available o

The service recovery paradox (SRP) is a situation in which a customer thinks more highly of a company after the company has corrected a problem with their service, compared to how they would regard the company if non-faulty service had been provided. The main reason behind this thinking is that successful recovery of a faulty service increases the assurance and confidence from the custom

A shareholders' agreement (sometimes referred to in the U.S. as a stockholders' agreement) (SHA) is an enforceable agreement amongst the shareholders or members of a company. In practical effect, it is analogous to a partnership agreement. There are advantages of the shareholder's agreement: they provide a contractual remedy if their terms are broken, and they can help the corporate ent

Shoppers Drug Mart Inc. (colloquially Shoppers; named Pharmaprix in Quebec) is a Canadian retail pharmacy chain based in Toronto, Ontario. It has more than 1,300 stores in ten provinces and two territories.

SIMALTO – SImultaneous Multi-Attribute Trade Off – is a survey based statistical technique used in market research that helps determine how people prioritise and value alternative product and/or service options of the attributes that make up individual products or services.

The social credit system (Chinese: 社会信用体系; pinyin: shèhuì xìnyòng tǐxì) is a national credit rating and blacklist implemented by the government of the People's Republic of China. The social credit system is a broad governance strategy to track businesses, individuals, and government institutions and enhance their perceived trustworthiness rather than a single system. It is based on varyi

Sweet Tomatoes, which operated as Souplantation ( SOO-plan-TAY-shən) in Southern California, is a United States–based chain of all-you-can-eat buffet-style restaurants. The first location opened in 1978 in San Diego, California, where the company was headquartered. The company was incorporated as Garden Fresh Corp. in 1983. The company went public in 1995 but was taken private in 2004. T

Speedpass was a keychain radio-frequency identification (RFID) device introduced in 1997 by Mobil (which merged with Exxon to become ExxonMobil in 1999) for electronic payment. It was originally developed by Verifone. By 2004, more than seven million people possessed Speedpass tags, which could be used at approximately 10,000 Exxon, Mobil and Esso gas stations worldwide.

A split capital investment trust (split) is a type of investment trust which issues different classes of share to give the investor a choice of shares to match their needs. Most splits have a limited life determined at launch known as the wind-up date. Typically the life of a split capital trust is five to ten years.

A stored-value card (SVC) or cash card is a payment card with a monetary value stored on the card itself, not in an external account maintained by a financial institution. This means no network access is required by the payment collection terminals as funds can be withdrawn and deposited straight from the card. Like cash, payment cards can be used anonymously as the person holding the ca

Supply chain finance (SCF), also known as supplier finance or reverse factoring, comprises a suite of financial solutions that aim to manage working capital and liquidity for businesses within a supply chain. These arrangements are typically initiated by a buyer to allow their suppliers to access funding for their accounts receivable at interest rates based on the buyer's credit rating,

A payment surcharge, also known as checkout fee, is an extra fee charged by a merchant when receiving a payment by cheque, credit card, charge card, debit card or an e-money account, but not cash, which at least covers the cost to the merchant of accepting that means of payment, such as the merchant service fee imposed by a credit card company. Retailers generally incur higher costs when

Sustainability advertising is communications geared towards promoting social, economic and environmental benefits (sustainability) of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers.

Switch was a debit card brand in the United Kingdom from 1988 until 2002.

Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

The Assassination of Jesse James by the Coward Robert Ford is a 2007 American epic revisionist Western film written and directed by Andrew Dominik. Based on Ron Hansen's 1983 novel of the same name, the film dramatizes the relationship between Jesse James and Robert Ford, focusing on the events that led up to the killing. It stars Brad Pitt as James and Casey Affleck as Ford, with Sam Sh

The Crash is an American thriller film, written and directed by Aram Rappaport and produced by Aaron Becker, Isaac La Mell, Kristi Gescheidler, Atit Shah, Hilary Shor, and Peter Shuldiner. The film stars Minnie Driver, Frank Grillo, Dianna Agron, AnnaSophia Robb, Maggie Q, Mary McCormack, Ed Westwick, Christopher McDonald, and John Leguizamo.

The Dark Knight is a 2008 superhero film directed by Christopher Nolan, who co-wrote the screenplay with his brother Jonathan. Based on the DC Comics superhero Batman, it is the sequel to Batman Begins (2005), and the second installment in The Dark Knight trilogy. The plot follows the vigilante Batman, police lieutenant James Gordon, and district attorney Harvey Dent, who form an allianc

The Wall Street Journal (WSJ), commonly known as the Journal, is an American newspaper based in Midtown Manhattan, New York City. It provides extensive coverage of news, especially business and finance, and operates on a subscription model that requires readers to pay for access to most articles and other content. The Journal is published six days a week by Dow Jones & Company, a divisio

Theodore Joseph Forstmann (February 13, 1940 – November 20, 2011) was one of the founding partners of Forstmann Little & Company, a private equity firm, and chairman and CEO of IMG, a global sports and media company. A billionaire, Forstmann was a Republican and a philanthropist. He supported school choice and funded scholarship programs for the disadvantaged. He led a tour of refugee ca

In behavioral economics, time preference (or time discounting, delay discounting, temporal discounting, long-term orientation) is the current relative valuation placed on receiving a good at an earlier date compared with receiving it at a later date. Applications for these preferences include finance, health, and climate change.

In marketing, a touchpoint describes any instance where a consumer interacts with an organisation's brand or image. This can include traditional advertising or company-owned resources such as a website, public exposure, and personal recommendations.

In decision theory, economics, and finance, a two-moment decision model is a model that describes or prescribes the process of making decisions in a context in which the decision-maker is faced with random variables whose realizations cannot be known in advance, and in which choices are made based on knowledge of two moments of those random variables. The two moments are almost always t

Valpak Direct Marketing Systems, LLC, commonly known as Valpak, is a North American direct marketing company owned by AmatoMartin. Valpak provides print, mobile and online advertising, customer data and coupons. Valpak mails coupons to 41 million demographically targeted households each month and millions more consumers through its advertising postcards and website every year.

VALS (Values and Lifestyle Survey) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

Vancouver City Savings Credit Union, commonly referred to as Vancity, is a member-owned financial co-operative headquartered in Vancouver, British Columbia, Canada. By asset size, Vancity is the largest community credit union in Canada as of 2019, with CA$28.2 billion in assets plus assets under administration, 60 branches and more than 543,000 members.

Visa Debit is a brand of debit card issued by Visa in many countries. Numerous banks and financial institutions issue Visa Debit cards to their customers for access to their bank accounts. In many countries the Visa Debit functionality is often incorporated on the same plastic card that allows access to ATM and any domestic networks like EFTPOS or Interac.

Wometco Home Theater (WHT) was an early pay television service in the New York City area that was owned by Miami-based Wometco Enterprises, which owned several major network affiliates in mid-sized media markets and its flagship WTVJ in Miami (then a CBS affiliate on channel 4, now an NBC owned-and-operated station on channel 6). The signals were broadcast beginning in August 1977 on WWH

Yes Man is a 2008 romantic comedy film directed by Peyton Reed, written by Nicholas Stoller, Jarrad Paul and Christofer Tufton, and starring Jim Carrey. The film is based loosely on the 2005 memoir of the same name by the British humorist Danny Wallace, who also makes a cameo appearance in the film.