Industry WIKI

PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers; it serves as an electronic alternative to traditional paper methods such as checks and money orders. The company operates as a payment processor for online vendors, auction sites and many other commercial and

Paysafe Limited (formerly known as Optimal Payments PLC) is a multinational online payments company. Paysafe offers payment processing, digital wallet and online cash systems to businesses and consumers, with particular experience of serving the global entertainment sectors. The group offers services both under the Paysafe brand and subsidiary brands that have become part of the group th

The PEG ratio (price/earnings to growth ratio) is a valuation metric for determining the relative trade-off between the price of a stock, the earnings generated per share (EPS), and the company's expected growth.

Penetration pricing is a pricing strategy especially appropriate for new product pricing, where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth promotion. The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with ma

Mexico reformed its pension system in 1997, transforming it from a pay as you go (PAYG), defined benefit (DB) scheme to a fully funded, private and mandatory defined contribution (DC) scheme. The reform was modeled after the pension reforms in Chile in the early 1980s, and was a result of recommendations from the World Bank. On December 10, 2020, the Mexican pension system would again un

In economics, specifically general equilibrium theory, a perfect market, also known as an atomistic market, is defined by several idealizing conditions, collectively called perfect competition, or atomistic competition. In theoretical models where conditions of perfect competition hold, it has been demonstrated that a market will reach an equilibrium in which the quantity supplied for ev

A performance fee is a fee that a client account or an investment fund may be charged by the investment manager that manages its assets in addition to its management fee.

The Permanent Court of Arbitration (PCA) is an intergovernmental organization headquartered at the Peace Palace in The Hague, Netherlands, which was built to house the PCA.

In finance, perpetual futures, also known as perpetual swaps or colloquially as perps, are contract agreements to non-optionally buy or sell an asset at an unspecified point in the future. Perpetual futures are cash-settled, and they differ from regular futures in that they lack a pre-specified delivery date and can thus be held indefinitely without the need to roll over contracts as the

Pershing Square Capital Management (Pershing Square) is an American hedge fund based in New York City. It specializes in activist investments, using influence over company management through the purchase of shares and by exerting pressure on management. Pershing Square was founded on January 1, 2004, by Bill Ackman, a hedge fund manager who was a co-founder of the investment firm Gotham

A personal identification number (PIN; sometimes redundantly a PIN code or PIN number) is a numeric (sometimes alpha-numeric) passcode used in the process of authenticating a user accessing a system.

Personal income is an individual's total earnings from wages, investment interest, and other sources. The Bureau of Labor Statistics reported that median usual weekly earnings for full-time wage and salary workers were $1,251 in the second quarter of 2026, not seasonally adjusted, 4.6 percent higher than a year earlier. For the year 2024, the U.S. Census Bureau estimates that the median

The Personal Property Security Act ("PPSA") is the name given to each of the statutes passed by all common law provinces, as well as the territories, of Canada that regulate the creation and registration of security interests in all personal property within their respective jurisdictions.

Throughout modern history a variety of perspectives on capitalism have evolved based on different schools of thought.

The sol (Spanish pronunciation: [sol]; plural: soles; currency sign: S/) is the currency of Peru; it is subdivided into 100 céntimos ("cents"). The ISO 4217 currency code is PEN.

Peter George Peterson (June 5, 1926 – March 20, 2018) was an American investment banker who served as United States Secretary of Commerce from 1972 to 1973 during the administration of President Richard Nixon. Peterson was also chairman and CEO of Bell & Howell from 1963 to 1971. From 1973 to 1984, he was chairman and CEO of Lehman Brothers. In 1985, he co-founded the private equity firm

Peter David Schiff (; born March 23, 1963; nicknamed "Dr. Doom") is an American stockbroker, financial commentator, and radio personality. He co-founded Echelon Wealth Partners in Canada (formerly Euro Pacific Canada). He is involved in other financial services companies including Euro Pacific Asset Management, as an independent investment advisor, and Schiff Gold (formerly Euro Pacific

Peter Andreas Thiel ( ; born 11 October 1967) is a German-American entrepreneur, venture capitalist, and conservative political activist. A co-founder of PayPal, Palantir Technologies and Founders Fund, he was also the first outside investor in Facebook. As of October 2026, Forbes estimated Thiel's net worth at US$37.7 billion.

Philatelic investment is investment in collectible postage stamps for the purpose of realizing a profit. Philatelic investment was popular during the 1970s but then fell out of favour following a speculative bubble and prices of rare stamps took many years to recover.

Phillip David Cagan (April 30, 1927 – June 15, 2012) was an American scholar and author. He was Professor of Economics Emeritus at Columbia University.

Phones 4u was a British mobile phone retailer based in the United Kingdom. The company was founded in 1996 and was one of the largest mobile phone retailers in the UK before it ceased operations and filed for administration on 15 September 2014. Since then, the company has been under the control of its administrators, PwC.

A photo agency is a business that represents and contracts independent photographers in supplying news outlets and print and screen publications. They are agents for the photographer. Increasingly in the twenty-first century, with the proliferation of digitisation and of imagery from digital devices, aside from their main business, photo agencies may also provide stock images from their

Piaggio Group ([ˈpjaddʒo]) is an Italian motor vehicle manufacturer, which produces a range of two-wheeled motor vehicles and compact commercial vehicles under five brands: Piaggio, Vespa, Aprilia, Moto Guzzi and Derbi. Its corporate headquarters are located in Pontedera, Italy. The company was founded by Rinaldo Piaggio in 1884, initially producing locomotives and railway carriages.

Pierre de Murat de Cros, O.S.B., (c. 1320 – 1388) was a French monk of aristocratic origins who became a cardinal of the Avignon Obedience during the Great Schism, as well as the Archbishop of Arles and the Chamberlain of the Apostolic Camera (Latin: Camerarius Apostolicus). Refusing from the day of his election to support Bartolomeo Prignano (Pope Urban VI, the former head of the rival

Piggly Wiggly, LLC is an American supermarket chain operating in the American Southern and Midwestern regions. Its first outlet opened in 1916 in Memphis, Tennessee, and was the first true self-service grocery store, and the originator of various familiar supermarket features, such as checkout stands and individual item price marking.

A piggy bank (sometimes penny bank or money box) is a coin container normally used by children, featuring a slot at the top to insert coins or folded bank notes. The piggy bank is known to collectors as a "still bank" as opposed to the "mechanical banks" popular in the early 20th century. These items are also often used by companies for promotional purposes, and many financial service co

Pin risk occurs when the market price of the underlier of an option contract at the time of the contract's expiration is close to the option's strike price. In this situation, the underlier is said to have pinned. The risk to the writer (seller) of the option is that they cannot predict with certainty whether the option will be exercised or not. So the writer cannot hedge their position

Pine Labs is an Indian multinational Financial Technology company headquartered in Noida, Uttar Pradesh, that provides point of sale (POS) systems and payment systems. Founded in 1998, it facilitates digital payments through Android-based POS machines that are primarily used by retailers in India, UAE, and Malaysia.

A pitch book, also called a confidential information memorandum, is a marketing presentation (information layout) used by investment banks, entrepreneurs, corporate finance firms, business brokers and other M&A intermediaries advising on the sale or disposal of the shares or assets of a business. It consists of a careful arrangement and analysis of the investment considerations of the cl

PizzaExpress (Restaurants) Limited, trading as PizzaExpress (also called Pizza Marzano or Milano), is a British multinational pizza restaurant chain based in Uxbridge, England. It also ran the brand Za between 2019 and 2023.

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nat

Planet Money is an American podcast and blog produced by NPR that explains economic topics in a way that is aimed at a broad audience. Alex Blumberg and Adam Davidson created the podcast in the early days of the 2008 financial crisis. Episodes are generally 30 minutes or less stand-alone explorations of a specific concept, though the podcast has also released several series following spe

In economics and industrial design, planned obsolescence (also called built-in obsolescence or premature obsolescence) is the concept of policies planning or designing a product with an artificially limited useful life or a purposely frail design, so that it becomes obsolete after a certain predetermined period of time upon which it decrementally functions or suddenly ceases to function,

A platform cooperative, or platform co-op, is a cooperatively owned, democratically governed business that establishes a two-sided market via a computing platform, website, mobile app or a protocol to facilitate the sale of goods and services. Platform cooperatives are an alternative to venture capital-funded platforms insofar as they are owned and governed by those who depend on them mo

The PNC Financial Services Group, Inc. is an American bank holding company and financial services corporation based in Pittsburgh, Pennsylvania. Its banking subsidiary, PNC Bank, operates in 27 states and the District of Columbia, with 2,629 branches and 9,523 ATMs. PNC Bank is one of the largest banks in the US by assets and by number of branches, deposits, and ATMs.

The point of sale (POS), or point of purchase (POP), is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment. It is also the point at wh

A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing d

Point-of-sale malware (POS malware) is usually a type of malicious software (malware) that is used by cybercriminals to target point of sale (POS) and payment terminals with the intent to obtain credit card and debit card information, a card's track 1 or track 2 data and even the CVV code, by various man-in-the-middle attacks, that is the interception of the processing at the retail chec

Chaim "Poju" Zabludowicz (born 6 April 1953) is a Finnish-British-Israeli billionaire businessman, art collector and philanthropist.

Political interpretations of The Wonderful Wizard of Oz include treatments of the modern fairy tale (written by L. Frank Baum and first published in 1900) as an allegory or metaphor for the political, economic, and social events of America in the 1890s. Scholars have examined four quite different versions of Oz: the novel of 1900, the Broadway play of 1902, the Hollywood film of 1939, an

Polymarket is an American cryptocurrency-based prediction market which offers a platform where individuals can place bets on future outcomes, including sports matches, economic indicators, weather patterns, awards, political and legislative outcomes, and military conflicts. Participants can deposit cryptocurrency through the Polygon blockchain network and trade shares that represent the

Polymer banknotes are banknotes made from a synthetic polymer such as biaxially oriented polypropylene (BOPP). Such notes incorporate many security features not available in paper banknotes, including the use of metameric inks. Polymer banknotes last significantly longer than paper notes, causing a decrease in environmental impact and a reduced cost of production and replacement. DuPont

Pontage was a toll levied for the building or repair of bridges dating to the medieval era in England, Wales and Ireland.

In finance, a position is the amount of a particular security, commodity or currency held or owned by a person or entity.

Post Danmark A/S, trading as PostNord Denmark (Danish: PostNord Danmark), was the national provider of postal services in Denmark. It was established as a fully state-owned stock holder's company in 1995 following political liberalization efforts. Post Danmark had taken over the mail delivery concession (Danish: befordringspligt) of its predecessor, the governmental department Postvæsene

The post-2008 Irish banking crisis occurred when a number of Irish financial institutions faced almost imminent collapse due to insolvency during the Great Recession. In response, the Irish government instigated a €64 billion bank bailout. This then led to a number of unexpected revelations about the business affairs of some banks and business people. Ultimately, added onto the deepening

In banking, a post-dated cheque is a cheque written by the drawer (payer) for a date in the future.

Simply stated, post-modern portfolio theory (PMPT) is an extension of the traditional modern portfolio theory (MPT) of Markowitz and Sharpe. Both theories provide analytical methods for rational investors to use diversification to optimize their investment portfolios. The essential difference between PMPT and MPT is that PMPT emphasizes the return that must be earned on an investment in

The post-PC era was a market trend observed during the 2010s involving a decline in the sales of personal computers (PCs) in favor of post-PC devices, which include mobile devices such as smartphones and tablet computers as well as other mobile computers such as wearable and ubiquitous ones. These devices emphasize portability and connectivity, including the use of cloud-based services,

The post–World War II economic expansion, also known as the postwar economic boom or the Golden Age of Capitalism was a broad period of worldwide economic expansion beginning with the aftermath of World War II and ending with the 1973–1975 recession. The United States, the Soviet Union, Australia and Western European and East Asian countries in particular experienced unusually high and s

Postepay is an Italian company that offers a prepaid card service, launched at the end of 2003 and still marketed by Poste Italiane, which can be used anywhere in Italy (ATM and POS of the Postamat and Visa Electron circuits) and abroad (ATM and POS of the Visa/Visa Electron circuit), on the Internet (in sites that accept Visa and Visa Electron cards) and in all Italian post offices thro

Pound is a name of various base units of currency, and the name of some of those currencies by extension. It is used in some countries today and previously was used in many others. The English word pound derives from the Latin expression lībra pondō, 'a pound by weight', in which lībra means 'scale' or 'balance' and pondō means 'pound' or 'weight'. The currency's symbol is £, a stylised

Sterling (symbol: £; code: GBP) is the currency of the United Kingdom and nine of its dependent territories and formerly of the Kingdom of England. The pound is the base unit of sterling, and the word pound is also used to refer to the British currency generally, often qualified in international contexts as the British pound or pound sterling. Since 1971, each pound has been divided into

Powa Technologies was a UK-based technology company, known for its commerce, mobile commerce and e-commerce services.

A dual-currency note (DC) pays coupons in the investor's domestic currency with the notional in the issuer's domestic currency. A reverse dual-currency note (RDC) is a note which pays a foreign interest rate in the investor's domestic currency. A power reverse dual-currency note (PRDC) is a structured product where an investor is seeking a better return and a borrower a lower rate by tak

Pharmaceutical Product Development (PPD) is a global contract research organization (CRO) providing comprehensive, integrated drug development, laboratory and lifecycle management services. In December 2021, PPD became a wholly owned subsidiary of Thermo Fisher Scientific.

PredictIt is a United States-based online prediction market that offers exchanges on political and financial events. PredictIt is a project of the Prediction Market Research Consortium, a not-for-profit organization, for educational purposes and is supported by Aristotle, Inc. The company's office is located in Washington, D.C. Only United States citizens can bet on the site.

A preferential creditor (in some jurisdictions called a preferred creditor) is a creditor receiving a preferential right to payment upon the debtor's bankruptcy under applicable insolvency laws.

Preferred stock (also called preferred shares, preference shares, or simply preferreds) is a component of share capital that may have any combination of features not possessed by common stock, including properties of both an equity and a debt instrument, and is generally considered a hybrid instrument. Preferred stocks are senior (i.e., higher ranking) to common stock but subordinate to

Presales is a process or a set of activities/sales normally carried out before a customer is acquired, though sometimes presales also extends into the period the product or service is delivered to the customer.

In corporate finance,

The Presto card (stylized as PRESTO) is a contactless smart card automated fare collection system used on participating public transit systems in various regions in Ontario, Canada, namely Greater Toronto, Hamilton, and Ottawa. Presto card readers were implemented on a trial basis from 25 June 2007 to 30 September 2008. Full implementation began in November 2009 and it was deployed at ra

A price ceiling or price cap is a government- or group-imposed price control, or limit, on how high a price is charged for a product, commodity, or service. Governments impose price ceilings to protect consumers from conditions that could make commodities prohibitively expensive. Economists generally agree that consumer price controls do not accomplish what they intend to in market econo

Price controls are restrictions set in place and enforced by governments, on the prices that can be charged for goods and services in a market. The intent behind implementing such controls can stem from the desire to maintain affordability of goods even during shortages, and to slow inflation, or alternatively to ensure a minimum income for providers of certain goods or to try to achieve

Price discrimination, known also by several other names, is a microeconomic pricing strategy whereby identical or largely similar goods or services are sold at different prices by the same provider to different buyers, based on which market segment they are perceived to be part of. Price discrimination is distinguished from product differentiation by the difference in production cost for

A good's price elasticity of demand (

A price signal is information conveyed to consumers and producers, via the prices offered or requested for, and the amount requested or offered of a product or service, which provides a signal to increase or decrease quantity supplied or quantity demanded. It also provides potential business opportunities. When a certain kind of product is in shortage supply and the price rises, people w

Price skimming is a price strategy where a marketer initially offers an item at a high price so that consumers with the strongest desire and funds to purchase it will, and then as that demand is depleted the price gets lowered to the next layer of customer desire in the market.

Price-based selling is a specific selling technique in which a business exclusively reduces their price in attempt to close the sales cycle. Price-based selling clearly exists in businesses such as: commodity sales, auto sales, hospitality, and even some retail stores. However, it is only recommended that commodity items like petroleum be sold exclusively by price. Selling on price is ev

The price/cash flow ratio (also called price-to-cash flow ratio or P/CF), is a financial ratio used to compare a company's market value to its cash flow. It is calculated by dividing the company's market cap by the company's operating cash flow in the most recent fiscal year (or the most recent four fiscal quarters); or, equivalently, divide the per-share stock price by the per-share ope

The price–earnings ratio (P/E ratio, P/E, or PER) is the ratio of a company's share price to the company's earnings per share. The ratio is used for valuing companies and to find out whether they are overvalued or undervalued.

The price-to-sales ratio (P/S ratio or PSR) is a financial ratio used to assess a company's market value relative to its revenue. It is calculated by dividing the company's market capitalization by its total revenue over a specified period, typically the trailing twelve months (TTM), or equivalently, by dividing the unit price of each share by the per-share revenue. Investors use this me

A business can choose from a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies, tactics and roles vary from company to company, and al

Packaged retail investment and insurance products (PRIIPs) is European Union regulatory term to encompass a range of investment products that banks or other financial institutions offer to consumers. It was first used in regulation (EU) No 1286/2014, known as the PRIIPs regulation, the aim of which was to improve the transparency and comparability of investment products across the EU th

On March 17, 2008, in response to the subprime mortgage crisis and the collapse of Bear Stearns, the Federal Reserve announced the creation of a new lending facility, the Primary Dealer Credit Facility (PDCF). Eligible borrowers include all financial institutions listed as primary dealers, and the term of the loan is a repurchase agreement, or "repo" loan, whereby the broker dealer sells

The primary market is the part of the capital market that deals with the issuance and sale of securities to purchasers directly by the issuer, with the issuer being paid the proceeds. A primary market means the market for new issues of securities, as distinguished from the secondary market, where previously issued securities are bought and sold. A market is primary if the proceeds of sal

Prime brokerage is the generic term for a bundled package of services offered by large financial institutions (including investment banks and broker-dealers) to hedge funds, commonly including financing and securities lending to facilitate leveraged trading strategies. Prime brokers also typically provide centralized clearing and settlement and consolidated reporting for client positions

Princess Connect! Re:Dive (Japanese: プリンセスコネクト！Re:Dive, Hepburn: Purinsesu Konekuto! Ridaibu) is a Japanese science fantasy role-playing video game developed by Cygames. It was released in Japan on February 15, 2018, for Android and iOS, and on May 22, 2018, for Microsoft Windows via DMM Games. Mobile version would later be released in other regions.

A private electronic market (PEM) uses the Internet to connect a limited number or pre-qualified buyers or sellers in one market. PEMs are a hybrid between perfectly open markets (e.g. exchanges where there is no pre-existing relationship between buyer and seller - similar to eBay) and closed contract negotiations (such as a sealed bid tender, where there is no visibility between competi

Private equity in the 1980s relates to one of the major periods in the history of private equity and venture capital. Within the broader private equity industry, two distinct sub-industries, leveraged buyouts and venture capital experienced growth along parallel although interrelated tracks.

Private equity real estate is a term used in investment finance to refer to a specific subset of the real estate investment asset class. Private equity real estate refers to one of the four quadrants of the real estate capital markets, which include private equity, private debt, public equity and public debt.

The private finance initiative (PFI) was a United Kingdom government procurement policy aimed at creating "public–private partnerships" (PPPs) where private firms are contracted to complete and manage public projects. Initially launched in 1992 by Prime Minister John Major, and expanded considerably by the Blair government, PFI is part of the wider programme of privatisation and macroeco

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value, found in packages of brand-name retail products. These items are generally included in the price of the product, and are included with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced (and sometimes numbered) in series are used extensi

In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. Industries engaged in the practice include telecommunications services, financial services, health care, information, and consumer electronics. A software bundle might include a wor

In marketing, product category volume (PCV) is the weighted measure of distribution based on store sales within the product category. PCV is a refinement of all commodity volume (ACV). It examines the share of the relevant product category sold by stores in which a given product has gained distribution.

Product displacement is the removing of trademarked products from primarily visual media in order to avoid the payment of licensing fees, if the trademark owner objects, or if the broadcaster would prefer not to publicise a product for free, if the owners have not paid for it to be included in a programme.

Product finders are information systems that help consumers to identify products within a large palette of similar alternative products. Product finders differ in complexity, the more complex among them being a special case of decision support systems. Conventional decision support systems, however, aim at specialized user groups, e.g. marketing managers, whereas product finders focus on

Product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute information to sales channels such as e-commerce websites, print catalogues, on

Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages. The economist Theodore Levitt referred to the concept in a 1965 Harvard Business Review article, where he

In marketing jargon, product lining refers to the offering of several related products for individual sale. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a units, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Li

Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product. The two components are designed to work in tandem so as to provide more information to the purchaser regarding factors such as ongoing

Product planning (or product discovery) is the ongoing process of identifying and articulating market requirements that define a product's feature set. It serves as the basis for decision-making about price, distribution and promotion. Product planning is also the means by which companies and businesses can respond to long-term challenges within the business environment, often achieved b

Production sharing agreements (PSAs) or production sharing contracts (PSCs) are a common type of contract signed between a government and a resource extraction company (or group of companies) concerning how much of the resource (usually oil) extracted from the country each will receive.

Profit margin is a financial ratio that measures the percentage of profit earned by a company in relation to its revenue. Expressed as a percentage, it indicates how much profit the company makes for every dollar of revenue generated. Profit margin is important because this percentage provides a comprehensive picture of the operating efficiency of a business or an industry. All margin ch

Progressive capitalism is an economic framework within fiscal progressivism that pairs government intervention with competitive markets to foster economic growth while mitigating inequality through targeted public policies. It combines market-driven innovation with targeted government investment in education, infrastructure, and healthcare, while establishing public alternatives in essen

Project No One Leaves (PNOL) is a Boston non-profit tenants' rights organization which provides legal education to people living in foreclosed homes to enable them to understand and protect their legal rights. The group was established in 2008 by members of the Harvard Legal Aid Bureau who specialized in housing law in response to a perceived spike in foreclosures and mass evictions in

ProMéxico is a trust fund of the Federal government of Mexico —a subdivision of the Secretariat of Economy— that promoted international trade and investment. ProMéxico used to be in charge of the country's active participation in the international arena by firmly establishing Mexico as an attractive, safe and competitive destination for foreign investment; encouraging the exportation of

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the ri

A property derivative is a financial derivative whose value is derived from the value of an underlying real estate asset. In practice, because individual real estate assets fall victim to market inefficiencies and are hard to accurately price, property derivative contracts are typically written based on a real estate property index. In turn, the real estate property index attempts to a