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Digital assets and currencies

Understand assets, networks and trading mechanics with sources you can check.

Finance

Khazanah Nasional

Khazanah Nasional Berhad (lit. 'National Treasure Limited'; traded as Khazanah Nasional or simply Khazanah) is the sovereign wealth fund of the Government of Malaysia. One of the largest sovereign wealth funds in the world, it was established to invest surplus revenues for Malaysia. Through its investments and activities, the fund seeks to deliver sustainable economic and societal benefi

Trading basics

Kind Movement

The Kind Movement (sometimes stylized as KIND Movement) is a cause-marketing campaign launched by Kind LLC, a New-York-based snack-food manufacturer.

Trading basics

Kirk Kerkorian

Kerkor "Kirk" Kerkorian (Armenian: Քըրք Քըրքորեան; June 6, 1917 – June 15, 2015) was an American businessman, investor, and philanthropist. He was the president and CEO of Tracinda Corporation, his private holding company based in Beverly Hills, California. Kerkorian was one of the important figures in the shaping of Las Vegas and, with architect Martin Stern Jr., is described as the "fa

Trading basics

Kirkbi

Kirkbi A/S is a Danish investment management company headquartered in Billund, Denmark, that serves as a family office to manage the fortune of the Kristiansen family, the current owners of the Lego Group. It owns 75% of The Lego Group, 47.5% of Merlin Entertainments, and 100% of BrainPop.

Banking

Know your customer

Know your customer or know your client (KYC) laws, regulations and guidelines in financial services require regulated businesses and professionals to verify the identity of a customer, and the suitability and risks involved with maintaining a business relationship with them. These procedures fit within the broader scope of anti-money laundering (AML) and counter terrorism financing (CTF)

Assets

KodakCoin

KodakCoin (stylized KODAKCoin) was a Kodak-branded blockchain cryptocurrency, used to plan payments for licensed photographers. It was also able to generate individualized cryptocurrency for its users through Kodak KashMiner, a Bitcoin-mining computer. Critics characterized Kodak's association with the cryptocurrency as a "desperate money grab."

Trading basics

Korea Exchange

Korea Exchange (KRX, Korean: 한국거래소) is the sole securities exchange operator in South Korea. It is headquartered in Busan, and has an office for cash markets and market oversight in Seoul.

Trading basics

Korean idols in advertising

In South Korea, Korean celebrities often work with South Korean commercial and advertisement industries. Companies are quoted as saying that they use Korean idols to change their brands' image to a young, fresh one and promote their goods to a younger, wider, and global audience. This page focuses specifically on Korean idols in domestic and foreign advertisements. The items or goods tha

Finance

Korn–Kreer–Lenssen model

The Korn–Kreer–Lenssen model (KKL model) is a discrete trinomial model proposed in 1998 by Ralf Korn, Markus Kreer and Mark Lenssen to model illiquid securities and to value financial derivatives on these.

Assets

Kraken (cryptocurrency exchange)

Kraken (legally named Payward, Inc.) is a US-based cryptocurrency exchange, founded in 2011. It is the first cryptocurrency company to obtain a bank charter. In 2025, Kraken began allowing the trading of tokenized equities by non-US customers.

Trading basics

Kroll Inc.

Kroll (formerly Duff & Phelps) is an American multinational financial and risk advisory firm that has its headquarters in New York City. It was established in 1932 as Duff & Phelps. In 2018, Duff & Phelps acquired the original Kroll company, which had been founded in 1972. In 2021, Duff & Phelps decided to rebrand itself as Kroll, a process it completed in 2022.

Assets

KuCoin

KuCoin is a Seychelles-based cryptocurrency exchange. It was founded in China in 2017, but was later moved to Singapore following the Chinese government's restrictions on cryptocurrency companies, and eventually to the Seychelles.

Securities & exchanges

L. Brooks Leavitt

Leon Brooks Leavitt (April 3, 1878 – October 13, 1941) was an investment banker and antiquarian book collector who served as an overseer of Bowdoin College, to whose library he donated part of his collection of rare books and manuscripts. Born in Wilton, Maine, to a father who was a stagecoach driver who died when Leavitt was young, Brooks Leavitt was an aesthete turned banker whom Maine

Assets

L3cos

L3COS (Level 3 Consensus Operating System) is an algorithm for digitising processes based on Blockchain, which has a three-level structure and is distributed as Platform as a Service for state bodies and businesses. The algorithm is based on the blockchain, in which any decision made at any of the levels will become part of the common chain. The technology involves a three-level framewor

Trading basics

La Senza

La Senza Corporation is a Canadian fashion retailer that sells women's lingerie and intimate apparel. The La Senza brand is currently owned by Regent which operates and owns La Senza stores in Canada and the United States and uses a franchise model for the operation of stores outside Canada and the United States.

Trading basics

Land banking

Land banking is the practice of aggregating parcels of land for future sale or development.

Banking

LankaPay

LankaPay (formerly LankaClear) national payment network of Sri Lanka which provides the central payment infrastructure to the country's financial sector. Established in April 1, 2002, the organization is owned by the Central Bank of Sri Lanka (CBSL) and all CBSL-licensed commercial banks in the country.

Trading basics

Larimar

Larimar is the tradename for a rare blue variety of the silicate mineral pectolite found only in the Dominican Republic, around the city of Barahona. Its coloration varies from bluish white, light-blue, light-green, teal, green-blue, turquoise blue, turquoise green, turquoise blue-green, deep green, dark green, to deep blue, dark blue and purple, violet and indigo and the larimar can com

Trading basics

Latin American debt crisis

The Latin American debt crisis (Spanish: Crisis de la deuda latinoamericana; Portuguese: Crise da dívida latino-americana) was a financial crisis that originated in the early 1980s (and for some countries starting in the 1970s), often known as La Década Perdida (The Lost Decade), when Latin American countries reached a point where their foreign debt exceeded their earning power and they

Trading basics

Law of one price

In economics, the law of one price (LOOP) states that in the absence of trade frictions (such as transport costs and tariffs), and under conditions of free competition and price flexibility (where no individual sellers or buyers have power to manipulate prices and prices can freely adjust), identical goods sold at different locations should be sold for the same price when prices are expr

Networks

LBRY

LBRY (pronounced "library") is a blockchain-based file-sharing and payment network that is primarily used for social networks and video platforms.

Trading basics

Le Méridien

Le Méridien (French: [l(ə) meʁidjɛ̃]) is an American upscale, design-focused international hotel brand with a European perspective. It was originally founded by Air France in 1972 and was later based in the United Kingdom. Marriott International now owns the chain. As of June 2021, it had a portfolio of 109 open hotels with 29,439 rooms and a pipeline of 37 hotels with 9,585 upcoming roo

Trading basics

Lead management

Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising. These processes are designed for business-to-business and direc

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Lease

A lease is a contractual arrangement calling for the user (referred to as the lessee) to pay the owner (referred to as the lessor) for the use of an asset. Property, buildings and vehicles are common assets that are leased. Industrial or business equipment are also leased. In essence, a lease agreement is a contract between two parties: the lessor and the lessee. The lessor is the legal

Trading basics

Leasehold estate

A leasehold estate or a leasehold interest is an ownership of a temporary right to hold land or property in which a lessee or a tenant has rights of real property by some form of title from a lessor or landlord. Although a tenant does hold rights to real property, a leasehold estate is typically considered personal property.

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Least developed countries

The least developed countries (LDCs) are developing countries listed by the United Nations that exhibit the lowest indicators of socioeconomic development. The concept of LDCs originated in the late 1960s and the first group of LDCs was listed by the UN in its resolution 2768 (XXVI) on 18 November 1971.

Finance

Ledger (journal)

Ledger is the first peer-reviewed academic journal dedicated to cryptocurrency and blockchain technology research.

Trading basics

Legal advertising

Legal advertising is advertising by lawyers (attorneys), solicitors and law firms. Legal marketing is a broader term referring to advertising and other practices, including client relations, social media, and public relations. It's a type of marketing undertaken by law firms, lawyers (attorneys) and solicitors that aims to promote the services of law firms and increase their brand awaren

Payments & settlement

Lemon Wallet

Lemon Wallet was a cloud-based digital wallet that allowed users to store digital copies of credit cards, debit cards, reward cards, as well as identification, and other card information. The service was released in July 2011 and the company is based in Palo Alto, California, United States. Wences Casares was the company's CEO.

Finance

Lemonade Stand (podcast)

Lemonade Stand is a business podcast that launched on March 6, 2025, hosted by content creators Brandon Ewing (Atrioc), Aiden McCaig (Calvin), and Douglas Wreden (DougDoug). The podcast discusses business, technology, and politics, targeting a primarily Generation Z audience. In October 2025, Vox Media announced a partnership with the podcast, assuming sales, marketing, and distribution

Trading basics

Leon Black

Leon David Black (born July 31, 1951) is an American private equity investor. He is the former CEO of Apollo Global Management, which he co-founded in 1990 with Marc Rowan and Josh Harris. Black was the chairman of the Museum of Modern Art from 2018 to 2021. Black resigned from both Apollo Global Management and the Museum of Modern Art in the wake of revelations about his business ties t

Trading basics

Lerner index

The Lerner index, formalized in 1934 by British economist of Russian origin Abba Lerner, is a measure of a firm's market power.

Trading basics

LGBTQ marketing

LGBTQ marketing is the act of marketing to LGBTQ customers, either with dedicated ads or general ads, or through sponsorships of LGBTQ organizations and events, or the targeted use of any other element of the marketing mix.

Trading basics

Liber Censuum

The Liber Censuum Romanæ Ecclesiæ (Latin for "Census Book of the Roman Church"; also referred to as the Codex of Cencius) is an eighteen-volume (originally) financial record of the real estate revenues of the papacy from 492 to 1192. The span of the record includes the creation of the Apostolic Camera and the effects of the Gregorian Reform. The work constitutes the "latest and most auth

Trading basics

LIBOR market model

The LIBOR market model, also known as the BGM Model (Brace Gatarek Musiela Model, in reference to the names of some of the inventors) is a financial model of interest rates. It is used for pricing interest rate derivatives, especially exotic derivatives like Bermudan swaptions, ratchet caps and floors, target redemption notes, autocaps, zero coupon swaptions, constant maturity swaps and

Trading basics

LifePoint Health

LifePoint Health is an American company that provides healthcare services in growing regions, rural communities and small towns. It was established in 1999 and is headquartered in Brentwood, Tennessee. As of November 16, 2018, it operated 89 hospital campuses in 30 states with more than $6 billion in revenues. In 2011, the company was included in the Hospital Engagement Network by the U.

Trading basics

Lifestyle brand

A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and othe

Trading basics

Lightning Network

The Lightning Network (LN) is a payment protocol built on the bitcoin blockchain. It is intended to enable fast transactions among participating nodes (independently run members of the network) and has been proposed as a solution to the bitcoin scalability problem.

Trading basics

Limit price

A limit price (or limit pricing) is a price, or pricing strategy, where products are sold by a supplier at a price low enough to make it unprofitable for other players to enter the market.

Trading basics

Linens 'n Things

Linens 'n Things, Inc. is an online retailer and former department store specializing in home textiles, housewares, and decorative home accessories. Based in Clifton, New Jersey, the chain operated 571 stores in 47 U.S. states and six Canadian provinces, and had 7,300 employees as of December 2006. The company's business strategy was "to offer a broad selection of high quality, brand na

Trading basics

Lipton Teas and Infusions

Lipton Teas and Infusions B.V. is a Dutch multinational company headquartered in Amsterdam, Netherlands that produces tea and other herbal drinks. Founded as a spin-off from Unilever in 2021, it is the largest tea company in the world, owning brands such as Lipton, PG Tips, and TAZO.

Finance

Liquidity crisis

In financial economics, a liquidity crisis is an acute shortage of liquidity. Liquidity may refer to market liquidity (the ease with which an asset can be converted into a liquid medium, e.g. cash), funding liquidity (the ease with which borrowers can obtain external funding), or accounting liquidity (the health of an institution's balance sheet measured in terms of its cash-like assets)

Trading basics

List of airline liveries and logos

The aircraft liveries and country, logo and airlines are used to provide a distinctive branding for corporates to support commercial gains. Often, symbols of national identity are also integrated to get accepted in an international market. Liveries and logos are listed alphabetically by type of symbolism.

Trading basics

List of bank stress tests

This list covers formal bank stress testing programs, as implemented by major regulators worldwide. It does not cover bank proprietary, internal testing programs.

Finance

List of banking crises

This is a list of banking crises. A banking crisis is a financial crisis that affects banking activity. Banking crises include bank runs, which affect single banks; banking panics, which affect many banks; and systemic banking crises, in which a country experiences many defaults and financial institutions and corporations face great difficulties repaying contracts. A banking crisis is ma

Trading basics

List of countries by Corruption Perceptions Index

This is a list of countries by Corruption Perceptions Index (CPI) as published by Transparency International, including scores and rankings. The Corruption Perceptions Index (CPI) assesses countries by their perceived levels of public sector corruption, as assessed by experts and business executives. The CPI generally defines corruption as an "abuse of entrusted power for private gain".

Fiat currencies

List of countries by exchange rate regime

This is a list of countries and territories by their exchange rate regime.

Trading basics

List of countries by foreign direct investment inflows

This is the list of countries by flows of received foreign direct investment (FDI). The list includes sovereign states and self-governing dependent territories based upon the ISO standard ISO 3166-1.

Trading basics

List of countries by foreign direct investment outflows

This is the list of countries by flows of foreign direct investment (FDI) abroad. The list includes sovereign states and self-governing dependent territories based upon the ISO standard ISO 3166-1.

Fiat currencies

List of countries by foreign exchange reserves

Foreign exchange reserves, also called Forex reserves, in a strict sense, are foreign-currency deposits held by nationals and monetary authorities. However, in popular usage and in the list below, it also includes gold reserves, special drawing rights (SDRs), and IMF reserve positions because this total figure (more accurately called "official reserves", "international reserves", or "off

Trading basics

List of countries by government debt

This article contains a list of countries by government debt. Gross government debt is government financial liabilities that are debt instruments. A debt instrument is a financial claim that requires payment of interest and/or principal by the debtor to the creditor in the future. Examples include debt securities (such as bonds and bills), loans, and government employee pension obligatio

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List of electronic toll collection systems

This is a list of electronic toll collection systems in use on toll roads throughout the world.

Trading basics

List of food labeling regulations

The packaging and labeling of food is subject to regulation in most regions/jurisdictions, to prevent false advertising and to promote food safety, and increasingly to provide greater information to consumers relating to quality or lifestyle concerns.

Banking

List of national development banks

A national development bank is a development bank created by a country's government that provides financing for the purposes of economic development of the country.

Finance

List of public corporations by market capitalization

The following is a list of publicly traded companies, that have the largest market capitalization or "market value". Most or all of these companies would be categorized as megacap stocks.

Assets

Litecoin

Litecoin (abbreviation: LTC) is a cryptocurrency and open-source software project created by Charlie Lee and released in 2011. Its software was derived from Bitcoin's codebase. Litecoin uses a scrypt-based proof-of-work system, targets a block interval of 2.5 minutes, and has a maximum supply of 84 million litecoins.

Trading basics

Livestream shopping

Livestream shopping (also known as live video shopping) is used by brands to promote and sell products through livestreams on digital platforms, often in collaboration with influencers.

Banking

Loan

In finance, a loan is the tender of money by one party to another with an agreement to pay it back. The recipient, or borrower, incurs a debt and is usually required to pay interest for the use of the money.

Trading basics

Loans and interest in Judaism

The subject of loans and interest in Judaism has a long and complex history. In the Hebrew Bible, the Book of Ezekiel classifies the charging of interest among the worst sins, denouncing it as an abomination and metaphorically portraying usurers as people who have shed the borrower's blood. (See Ezekiel 18:13 and 18:17.) The Talmud dwells on Ezekiel's condemnation of charging interest.

Trading basics

Local exchange trading system

A local exchange trading system (also local employment and trading system or local energy transfer system; abbreviated LETS) is a locally initiated, democratically organised, not-for-profit community enterprise that provides a community information service and records transactions of members exchanging goods and services by using locally created currency. LETS allow people to negotiate t

Trading basics

Long John Silver's

Long John Silver's, LLC is an American chain of fast-food restaurants that specializes in seafood. The brand's name is derived from the character of the same name from Robert Louis Stevenson's novel Treasure Island.

Securities & exchanges

Los Angeles Stock Exchange Building

The historic Los Angeles Stock Exchange Building, also called the Pacific Stock Exchange Building, is located in the Spring Street Financial District within the Historic Core in Los Angeles. It was the headquarters of the Los Angeles Stock Exchange and the Pacific Stock Exchange from 1931 to 1986. It was then the site of two nightclubs.

Finance

Louisville Joint Stock Land Bank v. Radford

Louisville Joint Stock Land Bank v. Radford, 295 U.S. 555 (1935), was a decision by the Supreme Court of the United States that held that the Frazier–Lemke Farm Bankruptcy Act was an unconstitutional violation of the Fifth Amendment Takings Clause because it interfered with farmers' property rights in contracts they made with the United States. This unanimous decision was one of the Cour

Trading basics

Loyalty marketing

Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these m

Trading basics

Loyalty program

A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.

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Luxembourg Income Study

LIS Cross-National Data Center, formerly known as the Luxembourg Income Study (LIS), is a non-profit organization registered in Luxembourg which produces a cross-national database of micro-economic income data for social science research. The project started in 1983 and is headquartered in Luxembourg. The database includes over 300 datasets from about 50 high- and middle-income countries

Trading basics

Luxury goods

In economics, a luxury good (or upmarket good) is a product or item or service for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income. Whereas people consume necessity goods

Payments & settlement

M-Pesa

M-PESA (M for mobile, PESA is Swahili for money) is a mobile phone-based money transfer service, payments and micro-financing service, launched in 2007 by Vodafone and Safaricom, the largest mobile network operator in Kenya. It has since expanded to Tanzania, Mozambique, Democratic Republic of the Congo (DRC), Lesotho, Ghana, Egypt, and Ethiopia. The rollouts in India, Romania, and Alban

Trading basics

MacBride Principles

The MacBride Principles — consisting of nine fair employment principles — are a corporate code of conduct for United States companies doing business in Northern Ireland and have become the congressional standard for all US aid to, or for economic dealings with, Northern Ireland.

Trading basics

Macromarketing

Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing. By comparison, "micromarketing" deals with how firms decide wha

Trading basics

Macy's, Inc.

Macy's, Inc. (previously Federated Department Stores, Inc.) is an American holding company of department stores. Upon its establishment in 1929, Federated held ownership of the regional department store chains Abraham & Straus, Lazarus, Filene's, and Shillito's. Bloomingdale's joined Federated Department Stores the next year. Throughout its early history, frequent acquisitions and divest

Trading basics

Magazine

A magazine is a periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content forms. Magazines are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. They are categorised by their frequency of publication (i.e., as weeklies, monthlies, quarter

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Magic formula investing

Magic formula investing is an investment technique outlined by Joel Greenblatt that uses the principles of value investing.

Trading basics

Magnavox

Magnavox (often stylized as MAGNAVOX; from Latin magna vox 'loud voice') is an American electronics brand that was founded in 1917. It was purchased by North American Philips in 1974, which was absorbed into Dutch electronics company Philips in 1987. The predecessor to Magnavox was founded in 1911 by Edwin Pridham and Peter L. Jensen, co-inventors of the moving-coil loudspeaker at their

Trading basics

Mahmoud Reza Banki

Mahmoud Reza Banki (Persian: محمودرضا بانکی; born 1976) is an Iranian-American scientist, management consultant and business executive.

Finance

Malliavin calculus

In probability theory and related fields, Malliavin calculus is a set of mathematical techniques and ideas that extend the mathematical field of calculus of variations from deterministic functions to stochastic processes. In particular, it allows the computation of derivatives of random variables. Malliavin calculus is also called the stochastic calculus of variations. P. Malliavin firs

Finance

Managerial finance

Managerial finance is the branch of finance that concerns itself with the financial aspects of managerial decisions.

Securities & exchanges

Marc Rich

Marc Rich (born Marcell David Reich; December 18, 1934 – June 26, 2013) was a Belgian-American commodities trader, financier, and businessman. He founded the commodities company Glencore and was later indicted in the United States on federal charges of tax evasion, wire fraud, racketeering, and selling Iranian oil to Israel during the Iran hostage crisis. He fled to Switzerland at the ti

Trading basics

Mark (sign)

A mark is a written or imprinted symbol used to indicate some trait of an item, for example, its ownership or maker. Mark usually consists of letters, numbers, words, and drawings. Inscribing marks on the manufactured items was likely a precursor of communicative writing.

Trading basics

Market (economics)

In economics, a market is any structure that allows buyers and sellers to exchange goods, services and information. The exchange of goods or services, either with money or without it, is a transaction. In free market economies, they are the process by which prices and allocations of goods and services are established. Markets facilitate trade and enable the distribution and allocation of

Finance

Market liquidity

In business, economics or investment, market liquidity is a market's feature whereby an individual or firm can quickly purchase or sell an asset without causing a drastic change in the asset's price. Liquidity involves the trade-off between the price at which an asset can be sold, and how quickly it can be sold. In a liquid market, the trade-off is mild: one can sell quickly without havi

Finance

Market microstructure

Market microstructure is a branch of finance concerned with the details of how exchange occurs in markets. While the theory of market microstructure applies to the exchange of real or financial assets, more evidence is available on the microstructure in the financial field due to the availability of transactions data from them. The major thrust of market microstructure research examines

Trading basics

Market research

Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps identify and analyze market needs, market size and the competition. Its techniques encompass both qualitative

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Marketing

Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce.

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Marketing activation

Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

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Marketing buzz

Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the res

Trading basics

Marketing channel

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to create an effective and well-planned ma

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Marketing co-operation

A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing. Sometimes, called as Consortium as

Trading basics

Marketing communications

Marketing communications (also known MC, marcom(s), marcomm(s) or just simply communications) refers to the combined use of different marketing channels and tools. Marketing communication channels focus on how businesses communicate a message to their desired market, or the greater market in general. It can also include the internal communications of the organization. Marketing communica

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Marketing effectiveness

Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term.

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Marketing ethics

Marketing ethics is an area of applied ethics that examines the moral principles and standards governing the practice and regulation of marketing. It addresses ethical issues arising in areas such as advertising, promotion, pricing, product development, and distribution. Certain aspects of marketing ethics, particularly advertising and promotional practices, overlap with media ethics and

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Marketing failure

Marketing failure is when a commercial marketing effort by a business fails to accomplish anything positive, or alternately when a commercial product is either totally or mostly rejected by its potential customers.

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Marketing management

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.

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Marketing mix

The marketing mix (4 Ps) is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These elements are sometimes sorted into the categories of product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools

Trading basics

Marketing mix modeling

Marketing mix modeling (MMM) is a statistical causal inference and forecasting methodology used to estimate the impact of various marketing tactics on product sales. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time-series data. They are often used to optimize advertising mix and promotional tactics with respect to sales, revenue, or profit t

Trading basics

Marketing myopia

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.

Trading basics

Marketing of Apple Inc.

The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including "1984" and "Get a Mac". Many of Apple's product ann

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Marketing plan

A marketing plan is a strategic document developed to achieve specific marketing objectives. It outlines a company's advertising and promotional activities for a defined period, describes the organization's current marketing position, and identifies the target market and marketing mix that will be used to achieve stated goals.

Trading basics

Marketing research mix

The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these elements are sequential and they match the m

Trading basics

Marketing strategy

Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable competitive advantage. It provides a structured and deliberate approach to promoting products or services by aligning organizational resources, market insights, and long-term objectives through systematic planning and analysis.