Industry WIKI

In finance, return is a profit on an investment. It comprises any change in value of the investment, and/or cash flows (or securities, or other investments) which the investor receives from that investment over a specified time period, such as interest payments, coupons, cash dividends and stock dividends. It may be measured either in absolute terms (e.g., dollars) or as a percentage of

Raymond G. Chambers (born August 7, 1942) is a philanthropist and humanitarian who is the World Health Organization Ambassador for Global Strategy. Chambers' philanthropic efforts are diverse, with major focus areas in global health, mentoring, and revitalizing his home city of Newark, New Jersey.

Raymond Thomas Dalio (born August 8, 1949) is an American billionaire investor and founder of Bridgewater Associates, one of the world's largest hedge funds.

This article is a list of all notable reaction to James Tobin's 1972 proposal of what is now known as the Tobin tax.

Reader's Digest is an American general-interest family magazine, published six times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wife Lila Bell Wallace. For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost that distinction in 2009 to

The real bills doctrine says that as long as bankers lend to businessmen only against the security (collateral) of short-term 30-, 60-, or 90-day commercial paper representing claims to real goods in the process of production, the loans will be just sufficient to finance the production of goods. The doctrine seeks to have real output determine its own means of purchase without affecting

A real estate mortgage investment conduit (REMIC) is a business entity that issues investment securities representing interests in a portfolio of mortgages. Under U.S. Federal income tax law a REMIC can qualify for treatment as a partnership, with tax payable by investors rather than the entity. REMICs are used for the pooling of mortgage loans and issuance of mortgage-backed securities

Real estate owned, or REO, is a term used in the United States to describe a class of property owned by a lender—typically a bank, government agency, or government loan insurer—after an unsuccessful sale at a foreclosure auction. A foreclosing beneficiary will typically set the opening bid at such an auction for at least the outstanding loan amount. If there are no interested bidders, th

Rebranding is a marketing strategy (often called relabeling) in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image

Reference re Pan‑Canadian Securities Regulation, 2018 SCC 48 is a landmark decision of the Supreme Court of Canada, dealing with the Canadian doctrine of cooperative federalism and how it intersects with the power of the Parliament of Canada over trade and commerce, as well as discussing the nature of parliamentary sovereignty in Canada.

Regulation of algorithms, or algorithmic regulation, is the creation of laws, rules and public sector policies for promotion and regulation of algorithms, particularly in artificial intelligence and machine learning. For the subset of AI algorithms, the term regulation of artificial intelligence is used. The regulatory and policy landscape for artificial intelligence (AI) is an emerging

Regulatory competition, also called competitive governance or policy competition, is a phenomenon in law, economics and politics concerning the desire of lawmakers to compete with one another in the kinds of law offered in order to attract businesses or other actors to operate in their jurisdiction. Regulatory competition depends upon the ability of actors such as companies, workers or o

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

International money transfers made by migrant workers and immigrants sending a portion of their earnings to their families in their country of origin are known as remittances. Remittances are an important aspect of the global economy, totaling an estimated $601 billion (USD) for the year 2015. The United States is currently the largest source of international remittances in the world, se

René Groebli (sometimes spelt Gröbli; 9 October 1927 – 5 May 2026) was a Swiss exhibiting and published industrial and advertising photographer, known for his expressionistic photo-books, his photojournalism, and photo-illustration, and expertise in dye transfer and colour printing.

A renewable energy cooperative (aka RE co-op; REC) is a decentralized, non-governmental initiative of local communities and citizens to promote the production and consumption of renewable energy. It is formed by a group of community members that share a common long-term goal for a sustainable future of energy and work to advance the transition through active citizenship involvement. In t

A rent party (sometimes called a house party) is a social occasion where tenants hire a musician or band to play and pass the hat to raise money to pay their rent, originating in Harlem during the 1920s. These parties were a means for Black tenants to eat, dance, and get away from everyday hardship and discrimination. The rent party played a major role in the development of jazz and blu

A rent strike, sometimes known as a tenants strike or a renters strike, is a method of protest commonly employed against large landlords. In a rent strike, a group of tenants agree to collectively withhold paying some or all of their rent to their landlords en masse until demands are met. This can be a useful tactic of final resort for use against intransigent landlords, but can carry ri

A rental agreement is a contract of rental, usually written, between the owner of a property and a renter who desires to have temporary possession of the property; it is distinguished from a lease, which is more typically for a fixed term. As a minimum, the agreement identifies the parties, the property, the term of the rental, and the amount of rent for the term. The owner of the prope

Reputation capital is the quantitative measure of some entity's reputational value in some context – a community or marketplace. In the world of Web 2.0, what is increasingly valuable is trying to measure the effects of collaboration and contribution to community. Reputation capital is often seen as a form of non-cash remuneration for their efforts, and generally generates respect within

A request for proposal (RFP) is a form of reverse auction, initiated by an organisation interested in the procurement of a service or product, that solicits a business proposal from potential suppliers. It is usually part of a complex sales process, and made through a bidding process.

A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them for profit rather than consuming or using them. Resale can be seen in everyday life from yard sales to selling used cars.

Residential mortgage-backed security (RMBS) are a type of mortgage-backed security backed by residential real estate mortgages.

Residual income valuation (RIV), also called the residual income model or residual income method (RIM), is an approach to equity valuation that formally accounts for the cost of equity capital. Here, "residual" means in excess of any opportunity costs measured relative to the book value of shareholders' equity; residual income (RI), or economic profit, is then the income generated by a f

The resource-based view (RBV), often referred to as the "resource-based view of the firm", is a managerial framework used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage.

Return on capital employed is an accounting ratio used in finance, valuation, and accounting. It is a useful measure for comparing the relative profitability of companies after taking into account the amount of capital used.

The return on equity (ROE) is a measure of the profitability of a business in relation to its equity;

Return on investment (ROI) or return on costs (ROC) is the ratio between net income or profit to investment (costs resulting from an investment of some resources). A high ROI means the investment's gains compare favorably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments. In econo

Return on marketing investment (ROMI), or marketing return on investment (MROI), is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment. Instead of money that is 'tied' up in plants and inventorie

Return on Time Invested (ROTI) is a subjective metric used to analyze the productivity and efficiency of time spent for a certain activity, project, or product made. Unlike return on investment (ROI), which calculates the financial capital gained, ROTI evaluates the value gained from time spent on an activity compared to the time invested in it. While the criteria for how worth was the

Revenge buying (also known as revenge shopping or revenge spending) refers to a sudden surge in the purchase of consumer goods after people are denied the opportunity to shop for extended periods of time. The revenge buying mechanism is thought to have evolved as a reaction to the frustration and psychological discomfort caused by restrictions in the freedom of movement and commerce. Unl

Revenue management (RM) is a discipline that aims to maximize profit primarily by adjusting pricing and managing occupancy. The strategy is used in hotel management, selling event tickets and airfare, retail promotions, software licensing, and other industries. It is seen by some as synonymous with yield management.

A reverse convertible security is a type of convertible security where a bond or short-term note can be converted to cash, debt or equity at a set date by the issuer based on an underlying stock. In effect it is a type of option on the maturity date where the bond can be converted to shares or cash. For the investor they get the advantage of a steady stream of income due to the payment o

Ricardo Cortez (born Jacob Krantz or Kranze; September 19, 1900 – April 28, 1977) was an American actor and film director. He was a matinée idol during the silent era, and later specialized in playing "heavies".

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! is a 1997 book written by Robert Kiyosaki and Sharon Lechter. It advocates the importance of financial literacy (financial education), financial independence and building wealth through investing in assets, real estate investing, starting and owning businesses, as well as increasing one's

Richard Bookstaber (born 1950) is an American financial risk manager and author of A Demon Of Our Own Design, a book highlighting the fragility of the financial system that occurs from tight coupling and complexity. The book is noted for its foreshadowing of the 2008 financial crisis. He is also the author of The End of Theory, which critiques the applicability of economics in dealing

Richard Charles Blum (July 31, 1935 – February 27, 2022) was an American investor and the husband of United States Senator Dianne Feinstein. He was the chairman and president of Blum Capital, an equity investment management firm. Blum was on the boards of directors of several companies, including CB Richard Ellis, where until May 2009 he served as the chairman of that board. He was a reg

Richard J. Dennis, a commodities speculator once known as the "Prince of the Pit," was born in Chicago, in January, 1949. In the early 1970s, he borrowed $1,600 and reportedly made $350 million. When a futures trading fund under his management incurred significant losses in the stock market crash of 1987 he retired from trading for several years. He has been active in Democratic and Lib

Richard Herman Driehaus (; July 28, 1942 – March 9, 2021) was an American businessman, investor, and philanthropist. He was the founder, chief investment officer, and chairman of the hedge fund Driehaus Capital Management LLC, based in Chicago.

Richard Bruce Farleigh (born Richard Buckland Smith, 9 November 1960) is an Australian private investor and reality television personality. Farleigh featured in series 3 and 4 of the BBC's Dragons' Den. He currently resides in London, England.

In financial mathematics, a risk measure assigns a numerical value to the risk associated with a financial position or portfolio. In financial management and insurance, risk measures are often used to determine capital reserve requirements to mitigate downside risk to make it acceptable to regulators. In recent years attention has turned to convex and coherent risk measurement.

A risk premium is a measure of excess return that is required by an individual to compensate being subjected to an increased level of risk. It is used widely in finance and economics, the general definition being the expected risky return less the risk-free return, as demonstrated by the formula below.

A risk-free bond is a theoretical bond that repays interest and principal with absolute certainty. The rate of return would be the risk-free interest rate. It is primary security, which pays off 1 unit no matter state of economy is realized at time

In mathematical finance, a risk-neutral measure (also called an equilibrium measure, or equivalent martingale measure) is a probability measure such that each share price is exactly equal to the discounted expectation of the share price under this measure.

The RiskMetrics variance model (also known as exponential smoother) was first established in 1989, when Sir Dennis Weatherstone, the new chairman of J.P. Morgan, asked for a daily report measuring and explaining the risks of his firm. Nearly four years later in 1992, J.P. Morgan launched the RiskMetrics methodology to the marketplace, making the substantive research and analysis that sat

Rmetrics is a free and open-source software project designed for teaching computational finance. Rmetrics is based primarily on the statistical R programming language, but does contain contributions in other programming languages, such as Fortran, C, and C++. The project was started in 2001 by Diethelm Wuertz, based at the Swiss Federal Institute of Technology in Zurich.

Robert Alan Jarrow is the Ronald P. and Susan E. Lynch Professor of Investment Management at the Cornell Johnson Graduate School of Management. Professor Jarrow is a co-creator of the Heath–Jarrow–Morton framework for pricing interest rate derivatives, a co-creator of the reduced form Jarrow–Turnbull credit risk models employed for pricing credit derivatives, and the creator of the forw

Robert Harry Mundheim BVO (born February 24, 1933) is an American legal scholar. He is the former Dean of the University of Pennsylvania Law School, General Counsel of the U.S. Treasury Department, Co-Chairman of the law firm Fried, Frank, Harris, Shriver & Jacobson, General Counsel of Salomon, Inc., and Fred Carr Professor of Law and Financial Institutions at the University of Pennsylva

Roberta Sarah Karmel (née Segal; May 4, 1937 – March 23, 2024) was an American attorney and the Centennial Professor of Law, and Co-Director of the Center for the Study of International Business Law, at Brooklyn Law School. She was the first female Commissioner of the Securities and Exchange Commission.

Rock, Rock, Rock! is a 1956 musical drama film conceived, co-written and co-produced by Milton Subotsky and directed by Will Price. The film is an early jukebox musical featuring performances by established rock and roll singers of the era, including Chuck Berry, LaVern Baker, Teddy Randazzo, the Moonglows, the Flamingos, and the Teenagers with Frankie Lymon as lead singer. Later West S

A rollup (also "roll-up" or "roll up") is a process used by investors (commonly private equity firms) where multiple small companies in the same market are acquired and merged.

Ronald Alfred Brierley (born 2 August 1937) is a New Zealand investor and corporate raider, chairman and director of a number of companies in Australia, New Zealand and the UK.

Sir Ronald Mourad Cohen (born 1 August 1945) is an Egyptian-born British businessman and political figure. He is the chairman of The Portland Trust and Bridges Ventures. He has been described as "the father of British venture capital" and "the father of social investment".

Ronald Owen Perelman (; born January 1, 1943) is an American banker, businessman, investor, and philanthropist. MacAndrews & Forbes Incorporated, his company, has invested in companies with interests in groceries, cigars, licorice, makeup, cars, photography, television, camping supplies, security, gaming, jewelry, banks, and comic book publishing. Perelman holds significant shares in com

Ross Levine (born April 16, 1960) is an American economist who currently holds the Willis H. Booth Chair in Banking and Finance at the University of California at Berkeley. He is also a senior fellow at the Milken Institute, a member of the Council on Foreign Relations, and an advisor to the World Economic Forum. As of 2018, he is the 12th most cited economist in the world.

Roy Gary Niederhoffer (born 1966) is an American hedge fund manager. He graduated from Harvard College magna cum laude in 1987, with a BA in computational neuroscience.

In finance, the rule of 72, the rule of 70 and the rule of 69.3 are methods for estimating an investment's doubling time. The rule number (e.g., 72) is divided by the interest percentage per period (usually years) to obtain the approximate number of periods required for doubling. Although scientific calculators and spreadsheet programs have functions to find the accurate doubling time, t

Russell Investments Group LLC is an American investment firm headquartered in Seattle, Washington.

The Russian Federation joined the World Bank after the collapse of the Soviet Union, which led to the formation of a new state and economy as a constitutional republic. The federation joined the World Bank on June 16, 1992. Since then, Russian projects funded by the World Bank have ranged from public administration and law to energy development and fishing. On March 2, 2022, the World Ba

S&P Global Energy is a provider of energy and commodities information and benchmark price assessments. Its editors publish daily price assessments in physical commodity markets, and the U.S. Department of Justice has identified the company as one of four global price reporting agencies. Its assessments underpin the Brent crude oil benchmark; the Oxford Institute for Energy Studies estima

Saffron is one of the world's most expensive spices by weight due to its difficulty to harvest. Saffron consists of stigmas plucked from the vegetatively propagated and sterile Crocus sativus, known popularly as the saffron crocus. The resulting dried "threads" are distinguished by their bitter taste, hay-like fragrance, and slight metallic notes. The saffron crocus is unknown in the wil

The Saint-Petersburg International Mercantile Exchange (SPIMEX) is a Russian commodity exchange incorporated in 2008. It has offices in Moscow, Saint Petersburg and Irkutsk.

In bookkeeping, accounting, and financial accounting, net sales are operating revenues earned by a company for selling its products or rendering its services. Also referred to as revenue, they are reported directly on the income statement as Sales or Net sales.

Sales effectiveness refers to the ability of a company's sales professionals to "win" at each stage of the customer's buying process, and ultimately earn the business on the right terms and in the right timeframe. Improving sales effectiveness is not just a sales function issue; it's a company issue, as it requires collaboration between sales and marketing to understand what is working a

Sales process engineering is the systematic design of sales processes done in order to make sales more effective and efficient.

The colón is the currency of El Salvador, used de jure since 1892. In 2001 it was replaced de facto by the U.S. dollar during the presidency of Francisco Flores. The colón was subdivided into 100 centavos and its ISO 4217 code is SVC, which didn't deprecate as a historical code. The plural is "colones" in Spanish and the currency was named after Christopher Columbus, known as Cristóbal C

The dobra (Portuguese pronunciation: [ˈdɔβɾɐ]) is the currency of São Tomé and Príncipe. It is abbreviated Db and is divided into 100 cêntimos. The first dobra (STD) was introduced in 1977, replacing the escudo at par. Due to past inflation, on 1 January 2018 the dobra was redenominated at a rate of 1000 to 1, and given the new ISO 4217 currency code STN.

Saul Phillip Steinberg (August 13, 1939 – December 7, 2012) was an American businessman and financier. He became a millionaire before his 30th birthday and a billionaire before his 40th birthday. He started a computer leasing company (Leasco), which he used in an audacious and successful takeover of the much larger Reliance Insurance Company in 1968. He was best known for his unsuccessfu

Scrooge McDuck and Money is an American animated short film produced by Walt Disney Productions, directed by Hamilton Luske, and featuring the characters Scrooge McDuck and Huey, Dewey, and Louie. The short was released on March 23, 1967. It is notable for being the first major animated debut of Scrooge McDuck after his brief appearance in the Mickey Mouse Club Theme song.

Sealed Air Corporation is an American packaging company known for its Cryovac food packaging and Bubble Wrap cushioning packaging. It is headquartered in Charlotte, North Carolina, United States, and led by Dustin Semach, president and CEO. The company had $5.4 billion in revenues in 2024.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages, enha

Secondary research involves the summary, collation and/or synthesis of existing research. Secondary research is contrasted with primary research in that primary research involves the generation of data, whereas secondary research uses primary research sources as a source of data for analysis. A notable marker of primary research is the inclusion of a "methods" section, where the authors

The Treasury Section of Painting and Sculpture was a New Deal art project established on October 16, 1934, and administered by the Procurement Division of the United States Department of the Treasury.

In economics, secular stagnation is a condition when there is negligible or no economic growth in a market-based economy. In this context, the term secular means long-term (from Latin "saeculum"—century or lifetime), and is used in contrast to cyclical or short-term. It suggests a change of fundamental dynamics which would play out only in its own time. The concept was originally put for

A securities offering (or funding round or investment round) is a discrete round of investment, by which a business or other raises money to fund operations, expansion, a capital project, an acquisition, or some other business purpose.

A security deposit is a sum of money held in trust.

Security market line (SML) is the representation of the capital asset pricing model. It displays the expected rate of return of an individual security as a function of systematic, non-diversifiable risk. The risk of an individual risky security reflects the volatility of the return from the security rather than the return of the market portfolio. The risk in these individual risky securi

A security question is a form of shared secret used as an authenticator. It is commonly used by banks, cable companies and wireless providers as an extra security layer.

A seeding trial or marketing trial is a form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers. In the marketing research field, seeding is the process of allocating marketing to specific customers, or groups of customers, in order to stimulate the internal dynamics of the market, and enhance the diffusion process. In medicine

Segregated Witness (SegWit), formally known as Segregated Witness (Consensus layer), is an implemented soft fork change in the transaction format of bitcoin.

Self-checkouts (SCOs), also known as assisted checkouts (ACOs) or self-service checkouts, are machines that allow customers to complete their own transaction with a retailer without using a staffed checkout. When using SCOs, customers scan item barcodes before paying for their purchases without needing one-to-one staff assistance. Self-checkouts are used mainly in supermarkets, although

The Semantic Brand Score (SBS) is a measure of brand importance that is calculated on textual data. The measure is rooted in graph theory and partly connected to Keller's conceptualization of brand equity. It is calculated by converting texts into word or semantic networks and analyzing three key aspects: the frequency with which a brand name is mentioned (prevalence), the extent to whic

On September 17, 2019, interest rates on overnight repurchase agreements (or "repos"), which are short-term loans between financial institutions, experienced a sudden and unexpected spike. A measure of the interest rate on overnight repos in the United States, the Secured Overnight Financing Rate (SOFR), increased from 2.43 percent on September 16 to 5.25 percent on September 17. During

Serbia has been a member of the International Monetary Fund (IMF) since December 14, 2022 with a quota of Special Drawing Rights (SDR) 654.8 million ($615.21 million) and 8,000 votes (0.16% of the total vote share). Serbia is currently represented on the Executive Board by Piotr Trabinski in a constituency with Azerbaijan, Kazakhstan, the Kyrgyz Republic, Poland, Serbia, Switzerland, Taj

A product's service life is its period of use in service. Several related terms describe more precisely a product's life, from the point of manufacture, storage, and distribution, and eventual use.

In finance, a share class or share classification are different types of shares in company share capital that have different levels of voting rights. For example, a company might create two classes of shares class A share and a class B share where the class A shares have fewer rights than class B shareholders. This may be done to maintain control of a company by a group of shareholders o

A share price is the price of a single share of a number of saleable equity shares of a company.

Shared Interest Society Limited is a fair trade financial co-operative based in the United Kingdom formed in 1990. Today it provides credit and financial services to fair trade producers, retailers, importers and exporters throughout the world. Shared Interest works with both Fairtrade International (formerly known as Fairtrade Labelling Organizations or FLO) and the World Fair Trade Org

Sharia and securities trading is the impact of conventional financial markets activity for those following the Islamic religion and particularly sharia law. Sharia practices ban riba (earning interest) and involvement in haram. It also forbids gambling (maisir) and excessive risk (bayu al-gharar). This, however has not stopped some in Islamic finance industry from using some of these ins

A Sharia Board (also Sharia Supervisory Board, Advisory Board or Religious Board) certifies Islamic financial products as being Sharia-compliant (i.e. in accordance with Islamic law). Because compliance with Sharia law is the underlying reason for the existence of Islamic finance, Islamic banks (and conventional banking institutions that offer Islamic banking products and services) shou

Shark fin trading in Costa Rica, or shark finning, is an illegal practice in the country. It poses a serious threat to shark populations besides the organized crime involvement in the practice within Costa Rica. The trade in Costa Rica is vigorously controlled by the Taiwanese mafia because of the high value of shark fins in restaurants in the Pacific Rim countries such as Taiwan, Hong K

Sheller-Globe Corporation was a U.S. auto parts manufacturer and industrial conglomerate based in Toledo, Ohio. Formed in 1966 on a heritage of much older companies, Sheller-Globe grew through the acquisition (and divestiture) of many other businesses before it was acquired by United Technologies Corporation in 1989.

Shipbroking is a financial service, which forms part of the global shipping industry. Shipbrokers are specialist intermediaries/negotiators (i.e. brokers) between shipowners and charterers who use ships to transport cargo, or between buyers and sellers of vessels.

Shopko Stores, Inc. (stylized as SHOPKO, formerly stylized as ShopKo) was a chain of department stores based in Green Bay, Wisconsin. All locations closed on June 23, 2019, with the exception of the Shopko Optical locations, which continue to operate.

Short-term European paper (STEP) is a short-term financing instrument and investment tool, and also a tool for the European Union to align the market standards and practices to promote the integration of the European market. The EU has accepted the STEP market as a non-regulated market due to collateral purposes; meanwhile, this will not influence the existing national and European legis

A single-tier banking system is a policy framework under which all credit institutions coexist without distinction about the quality of their liabilities, or in other words, there is no distinction between central bank money and broad money. This setting is generally associated with communist economic systems.

Slave insurance in the United States became an increasingly significant industry after the Act Prohibiting Importation of Slaves, a federal law which took effect in 1808, prevented any new slaves from being imported to the U.S. Existing slaves, especially skilled workers, therefore became more valuable, and were often rented out to businesses; slave owners insured against the death or lo

A smart bond (or blockchain Bond) is a specific type of an automated bond contract that uses the capabilities of blockchain databases that can operate as cryptographically-secure yet open and transparent general ledgers. This is sometimes referred to as Distributed Ledger Technology (DLT). It is one of a class of financial instruments known as a smart contract, "a computerized transactio

SMS banking is a form of mobile banking. It is a facility used by some banks or other financial institutions to send messages (also called notifications or alerts) to customers' mobile phones using SMS messaging, or a service provided by them which enables customers to perform some financial transactions using SMS.

Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the common good. It utilizes the elements of commercial marketing and applies them to social issues. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has ex