Industry WIKI

On February 14, 2025, Javier Milei, the president of Argentina, promoted a cryptocurrency project called $LIBRA. The price of the meme coin spiked following Milei's promotion but then suffered a severe price drop, leading to allegations of a rug pull scam and $251 million in losses for investors. This scandal has been dubbed Cryptogate. The Economist called it the "first big scandal" of

Aave is a decentralized finance protocol (DeFi) that enables the lending and borrowing of cryptocurrencies without the involvement of intermediary financial institutions.

Accounting, also known as accountancy, is the process of recording and processing information about economic entities, such as businesses and corporations. Accounting measures the results of an organization's economic activities and conveys this information to a variety of stakeholders, including investors, creditors, management, and regulators. Practitioners of accounting are known as a

ACI Worldwide is a digital payments software company headquartered in Elkhorn, Nebraska, that processes billions of transactions daily equating to trillions of U.S. dollars for customers in 94 countries. Banks, financial institutions, merchants, billers, acquirers, issuers, and other third-party payment service providers use its intelligent solutions to deploy secure payment rails across

Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly).

Ad blocking (or ad filtering) is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods, such as browsers with inside blocking.

Altreva Adaptive Modeler is a software application for creating agent-based financial market simulation models for the purpose of forecasting prices of real world market traded stocks or other securities. The technology it uses is based on the theory of agent-based computational economics (ACE), the computational study of economic processes modeled as dynamic systems of interacting heter

Agent-based commerce (also referred to as agentic commerce) describes an emerging form of e-commerce in which semi-autonomus and fully autonomous artificial intelligence (AI) agents independently execute purchasing and payment processes on behalf of users or organizations. Unlike conventional digital commerce systems, which require direct human interaction at key decision points, agent-

Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing decisions are performed in an agile manner, using principles from the Manifesto for Agile Software Development. Marketing Agility was named a research priority for 2020-2022 by the Marketing Science Institute.

To finance the build-out of AI data centres during the 2020s, an unprecedented amount of capital has been mobilised in the USA in particular amid a broad competition for global technological supremacy in artificial intelligence. By September 2026, analysis showed AI capital spending was larger and faster than during any previous technological boom. Early AI investment was funded primaril

Airwallex is a financial technology company founded in Melbourne, Australia, in 2015. It provides payment processing, foreign exchange, business accounts, corporate cards, and other financial services businesses. In 2019, Airwallex reached a reported valuation of US$8 billion.

Alameda Research was a cryptocurrency trading firm founded in September 2017 by Sam Bankman-Fried and Tara Mac Aulay. In November 2022, Alameda's sister cryptocurrency exchange FTX experienced a solvency crisis that resulted in both companies filing for Chapter 11 bankruptcy. That same month, anonymous sources told The Wall Street Journal that FTX had loaned more than half of its custome

Algorand is a proof-of-stake blockchain and cryptocurrency. Algorand's native cryptocurrency is called ALGO.

Alternative data (in finance) refers to data used to obtain insight into the investment process. These data sets are often used by hedge fund managers and other institutional investment professionals within an investment company. Alternative data sets are information about a particular company that is published by sources outside of the company, which can provide unique and timely insigh

Amdocs Limited (Hebrew: אמדוקס) is a multinational telecommunications technology and Software company headquartered in Chesterfield, Missouri. The company specializes in software and services for communications, media, digital enterprises, and financial services providers. Amdocs was founded in 1982 and is publicly traded on the Nasdaq stock exchange.

America's Best Contacts & Eyeglasses is a discount provider of eye examinations, eyeglasses and contact lenses, with over 1000 retail locations in the United States as of May 31, 2024.

Ancestry.com Operations Inc. is an American genealogy company based in Lehi, Utah. The largest for-profit genealogy company in the world, it operates a network of genealogical, historical records, and related genetic genealogy websites. It is owned by Blackstone Inc., which acquired the company on December 4, 2020, in a deal valued at $4.7 billion.

Animoca Brands Corporation Ltd. is a Hong Kong–based game software company and venture capital company co-founded in 2014 by Yat Siu and David Kim. The company initially focused on developing mobile games, then shifted to blockchain gaming and NFTs in 2018, and to AI in 2025.

Ann Pettifor (born February 1947) is a British economist who advises governments and organisations. She has published several books. Her work focuses on the global financial system, sovereign debt restructuring, international finance and sustainable development. She was one of the leaders of the Jubilee 2000 debt cancellation campaign.

Anti–money laundering (AML) refers to a set of laws, regulations and institutional practices designed to help financial institutions and other regulated entities prevent, detect, and report money laundering and related financial crime. (Anti–money laundering is sometimes paired with combating the financing of terrorism, using the initialism AML/CFT.) In addition to regulatory and supervi

Anti-money laundering (AML) software is software used in the finance and legal industries to help companies comply with the legal requirements for financial institutions and other regulated entities to prevent or report money laundering activities. AML software can facilitate faster and more accurate compliance and investigations.

Apollo Education Group, Inc. is an American corporation based in the South Phoenix area of Phoenix, Arizona, with an additional corporate office in Chicago, Illinois. It is privately owned by a consortium of investors including The Vistria Group, LLC and funds affiliated with Apollo Global Management, LLC.

Apptio, Inc. is a Bellevue, Washington-based company founded in 2007 that develops technology business management (TBM) software as a service (SaaS) applications. Apptio enterprise apps are designed to assess and communicate the cost of IT services for planning, budgeting and forecasting purposes; Apptio's services offer tools for CIOs to manage technology departments' storage, applicati

Artificial intelligence marketing (AI marketing) is a form of marketing that uses artificial intelligence concepts and models such as machine learning, natural language processing, and computer vision to achieve marketing goals. The main difference between AI marketing and traditional forms of marketing resides in the reasoning, which is performed through a computer algorithm rather than

Aspire is a Singapore-based financial technology platform providing financial services and software for businesses, including multi-currency accounts, corporate cards, payments, foreign-exchange services and expense management. Its operations have expanded from Southeast Asia to more than 30 markets, with regulatory approvals and registrations in jurisdictions including Hong Kong, Austra

Atari Calculator (or Calculator) is a proprietary software program developed by Atari, Inc. for Atari 8-bit computers and published in 1979. It incorporates the functionality of a scientific calculator into a software calculator. It was written in assembly language by American programmer and game designer Carol Shaw. The program supports multiple modes, including enabling it to be used

Athenahealth, Inc. is a privately held American company that provides cloud-based SaaS healthcare technology and network-enabled services and point-of-care mobile apps for healthcare in the United States. Its primary product is athenaOne, an all-in-one software platform that combines electronic health record (EHR), practice management, medical billing, claims denials, prior authorization

Atlus Co., Ltd. (Japanese: 株式会社アトラス, Hepburn: Kabushikigaisha Atorasu) is a Japanese video game developer, publisher, arcade manufacturer and distribution company based in Tokyo. A subsidiary of Sega, the company is known for the Megami Tensei, Persona, Etrian Odyssey, and Trauma Center series. Its corporate mascot is Jack Frost, a snowman-like character from its Megami Tensei series. Th

An automated teller machine (ATM) is an electronic telecommunications device that enables customers of financial institutions to perform financial transactions, such as cash withdrawals, deposits, funds transfers, balance or account information inquiries, at any time and without the need for direct interaction with bank staff.

An auction rate security (ARS) typically refers to a debt instrument (corporate or municipal bonds) with a long-term nominal maturity for which the interest rate is regularly reset through a Dutch auction. Since February 2008, most such auctions have failed, and the auction market has been largely frozen. In late 2008, investment banks that had marketed and distributed auction rate secur

Audience Response is a type of interaction associated with the use of online systems such as presentations to facilitate interaction between a presenter and their audience. Systems for co-located audiences combine Wireless hardware with presentation software. Systems for remote audiences may use telephones or web polls for audiences watching through television or the internet. Various na

Augur is a decentralized prediction market platform built on the Ethereum blockchain. Augur is developed by Forecast Foundation, which was founded in 2014 by Jack Peterson, Joey Krug, and Jeremy Gardner. Forecast Foundation is advised by Ron Bernstein, founder of now-defunct company Intrade, and Ethereum founder Vitalik Buterin.

Auroracoin (Abbreviation: AUR; sign: ᚠ) is a peer-to-peer cryptocurrency launched in February 2014 as an Icelandic alternative to bitcoin and the Icelandic króna. The unknown creator or creators use the pseudonym Baldur Friggjar Óðinsson (or Odinsson). They stated that they planned to distribute half of auroracoins that would ever be created to all 330,000 people listed in Iceland's nat

Authorize.Net is a United States–based payment gateway service provider, allowing merchants to accept credit card and electronic check payments through their website and over an Internet Protocol (IP) connection. Founded in 1996 as Authorize.Net, Inc., the company is now a subsidiary of Visa Inc. Its service permits customers to enter credit card and shipping information directly onto a

Automated cash handling is the process of dispensing, counting and tracking cash in a bank, retail, check cashing, payday loan / advance, casino or other business environment through specially designed hardware and software for the purposes of loss prevention, theft deterrence and reducing management time for oversight of cash drawer an unable operations.

An automated trading system (ATS), a subset of algorithmic trading, uses a computer program to create buy and sell orders and automatically submits the orders to a market center or exchange. The computer program will automatically generate orders based on predefined set of rules using a trading strategy which is based on technical analysis, advanced statistical and mathematical computati

Avalanche is a public blockchain and smart-contract platform launched in September 2020 by the American company Ava Labs. The platform's native cryptocurrency is AVAX.

Avant, LLC, formerly AvantCredit, is a private Chicago, Illinois-based company in the financial technology industry. The company was established in 2012 by serial entrepreneur Albert "Al" Goldstein, John Sun, and Paul Zhang. Initially structured as a mid-prime lender, the company issued its first personal unsecured loan in early 2013 using its proprietary technology to determine an indiv

Away is an American luggage and travel accessories brand founded by Jen Rubio and Steph Korey in 2015 and based in Lower Manhattan, New York. Away raised $216 million in financing and is one of the highest funded woman-backed startups.

Axel Springer SE (German: [ˈaksl̩ ˈʃpʁɪŋɐ ɛsˈeː]) is a European multinational mass and online media company, based in Berlin, Germany. The company offers printing and publishing of advertisements, digital classifieds portfolio, marketing models and related services. Axel Springer's operations are segmented into News Media, Classifieds Media, and Marketing Media. The company is organized

Banking as a service (BaaS) is the provision of banking products (such as deposit accounts, loans and credit cards) to customers through non-bank or non-financial third party partnerships. The bank provides the balance sheet management, including capital, liquidity and credit risk management, while the partner company (typically a fintech) interacts directly with the customer via their p

Banking software refers to computer systems used by financial institutions to manage and deliver banking services. These systems support functions such as account management, transaction processing, record keeping, and customer interactions across various channels. Banking software may include core baking systems as well as applications for online, mobile, and automated services. Its

Banktivity (formerly known as iBank) is a personal finance management suite designed for macOS and iOS platforms by IGG Software, first released in 2003 as Mac desktop software.

Barbarians at the Gate: The Fall of RJR Nabisco is a 1989 book about the leveraged buyout (LBO) of RJR Nabisco, written by investigative journalists Bryan Burrough and John Helyar. The book is based upon a series of articles written by the authors for The Wall Street Journal.

Barracuda Networks, Inc. provides security, networking and storage products based on network appliances and cloud services.

Beatrice Foods Company was a major American conglomerate founded in 1894. One of the best-known food processing companies in the U.S., Beatrice owned many well-known brands such as Tropicana, Krispy Kreme, Jolly Rancher, Orville Redenbacher's, Swiss Miss, Peter Pan, Avis, Milk Duds, Samsonite, Playtex, La Choy and Dannon. It also owned several chemical and consumer goods companies until

Bellevue Investments GmbH & Co. KGaA is a German holding company that controls numerous subsidiaries and investments domestically and abroad. The subsidiaries have different business models and are active in the fields of software, online services, entertainment and digital content, as well as real estate. The subsidiaries currently employ approximately 350 people.

Bidding is an offer (often competitive) to set a price tag by an individual or business for a product or service or a demand that something be done. Bidding is used to determine the cost or value of something.

BILL Holdings, Inc. is an American company based in San Jose, California, that provides automated, cloud-based software for financial operations for small businesses in the United States. A white-labeled, end-to-end payments automation platform, Bill.com Connect is offered to financial institutions as part of their single sign-on online business banking ecosystem.

BillGuard was a personal finance security and productivity company. Its mobile and web applications scanned credit and debit card transactions, alerting users to potential scams, billing errors, fraudulent charges, and hidden fees.

Biomet, Inc., was a medical device manufacturer located in the Warsaw, Indiana, business cluster. The company specialized in reconstructive products for orthopedic surgery, neurosurgery, craniomaxillofacial surgery and operating room supplies. In 2015, Biomet became part of the new company Zimmer Biomet.

BitClout was an open source blockchain-based social media platform. On the platform, users could post short-form writings and photos, award money to posts they particularly like by clicking a diamond icon, as well as buy and sell "creator coins" (personalized tokens whose value depends on people's reputations). BitClout ran on a custom proof of work blockchain, and was a prototype of wha

Bitcoin (abbreviation: BTC; sign: ₿) is the first decentralized cryptocurrency. Based on a free-market ideology, bitcoin was invented in 2008 when an unknown person published a white paper under the pseudonym of Satoshi Nakamoto. Use of bitcoin as a currency began in 2009, with the release of its open-source implementation. From 2021 to 2025, El Salvador adopted it as legal tender curren

El Salvador was the first country in the world to use bitcoin as legal tender, after it was adopted as such by the Legislative Assembly of El Salvador in 2021. It has been promoted by Nayib Bukele, the president of El Salvador, who claimed that it would improve the economy by making banking easier for Salvadorans, and that it would encourage foreign investment. In 2022, more Salvadorians

The bitcoin protocol is the set of rules that govern the functioning of bitcoin. Its key components and principles are: a peer-to-peer decentralized network with no central oversight; the blockchain technology, a public ledger that records all bitcoin transactions; mining and proof of work, the process to create new bitcoins and verify transactions; and cryptographic security.

Bitcoin Satoshi Vision (BSV) is a cryptocurrency that is a hard fork of Bitcoin Cash. Bitcoin Satoshi Vision was created in November 2018 by a group of individuals led by Craig Steven Wright, who has claimed since 2015 to be Satoshi Nakamoto, the creator of the original bitcoin.

Bitconnect (stylized bitconnect and also spelled BitConnect, ticker code BCC) was an open-source cryptocurrency from 2016 to 2018 that was connected with a high-yield investment program, a type of Ponzi scheme. After the platform administrators closed the earning platform on January 16, 2018, and refunded the users' investments in BCC following a 92% coin value crash, confidence was lost

BitFuFu Inc. (Nasdaq: FUFU) is a Bitcoin miner and mining services innovator headquartered in Singapore.

Bitwala is a Berlin-based cryptocurrency financial services company offering a self-custodial Bitcoin wallet, a Visa debit card, crypto trading, and crypto-backed loans. The company was founded in 2015 by Jörg von Minckwitz, Jan Goslicki, and Benjamin P. Jones. After operating briefly under the name Nuri from 2021 to 2022, the company returned to the Bitwala brand in late 2023 following

Blackboard, previously Anthology Inc., and before that, Blackboard, is an American educational technology company with corporate headquarters in Boca Raton, Florida. Blackboard is known for Blackboard Learn, a learning management system. Blackboard Inc. merged with Anthology in late 2021.

A blockchain is a distributed ledger with growing lists of records (blocks) that are securely linked together via cryptographic hashes. Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data (generally represented as a Merkle tree, where data nodes are represented by leaves). Since each block contains information about the previous block, they e

Video games can include elements that use blockchain technologies, including cryptocurrencies and non-fungible tokens (NFTs), often as a form of monetization. These elements typically allow players to trade in-game items for cryptocurrency, or represent in-game items with NFTs. Blockchain games have existed since 2017, gaining wider attention from the video game industry in 2021, when se

Bloomberg L.P. is an American privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City. It was co-founded by Michael Bloomberg in 1981, with Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch.

The Bloomberg Terminal is a computer software system provided by the financial data vendor Bloomberg L.P. that enables professionals in the financial service sector and other industries to access Bloomberg Professional Services through which users can monitor and analyze real-time financial market data and place trades on the electronic trading platform. It was developed by employees wor

BNB Smart Chain (formerly Binance Smart Chain) is a public blockchain platform that uses a proof-of-stake consensus mechanism and provides smart contract functionality. The platform's native cryptocurrency is BNB. The system is part of the broader Binance ecosystem founded in 2017 by Changpeng Zhao and Yi He.

Boomi is a software company that specializes in integration platform as a service (iPaaS), data integration, API management, master data management, data preparation, and AI-powered automation. The company's platform enables organizations to connect applications, manage APIs, integrate data, and automate business processes through a unified cloud-native solution. Boomi was founded in Ber

Bored Ape Yacht Club (BAYC), often colloquially called Bored Apes or Bored Ape, is a non-fungible token (NFT) collection built on the Ethereum blockchain with the ERC-721 standard. The collection features profile pictures of cartoon apes that are procedurally generated by an algorithm.

Brainware was an American software company that marketed Automatic identification and data capture and data extraction products. The company was acquired by Hyland Software in 2017. Brainware originally spun out of Dulles, Virginia-based SER Solutions Inc. in February 2006 when SER was acquired by The Gores Group LLC. From February 2006 to March 2012, Brainware's majority owner was San F

Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission or impersonating the brand for fraudulent purposes. These actions address activities that cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ens

Brex, a subsidiary of Capital One, is an American fintech company that offers credit cards and cash management accounts as well as a spend management software platform to startup technology companies.

In e-commerce, brushing, also called "review brushing", is a deceitful technique sometimes used to boost a seller's ratings by creating fake orders, which are either shipped to an accomplice or to an unsuspecting member of the public.

BTCPay Server is a free and open-source, self-hosted Bitcoin payment processor created in 2017 by Nicolas Dorier. The software allows merchants to accept bitcoin payments directly to their own wallets rather than through a centralized processor, and supports both on-chain Bitcoin and Lightning Network payments.

Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information to inform business strategies and business operations. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, b

In management, business value is an informal term that includes all forms of value that determine the health and well-being of the firm in the long run. Business value expands concept of value of the firm beyond economic value (also known as economic profit, economic value added, and shareholder value) to include other forms of value such as employee value, customer value, supplier value

In economics, capital goods or capital are "those durable produced goods that are in turn used as productive inputs for further production" of goods and services. A typical example is the machinery used in a factory. At the macroeconomic level, "the nation's capital stock includes buildings, equipment, software, and inventories during a given year." Capital is a broad economic concept re

Cardano is a public decentralized blockchain platform which uses the cryptocurrency, ADA, to facilitate transactions.

The Caribbean Financial Action Task Force (CFATF) is an organization of states and territories of the Caribbean Basin that have agreed to implement common counter-measures against money laundering. CFATF has associate status within the Financial Action Task Force on Money Laundering (FATF).

Carmen M. Reinhart (née Castellanos, born October 7, 1955) is a Cuban-American economist and the Minos A. Zombanakis Professor of the International Financial System at Harvard Kennedy School. Previously, she was the Dennis Weatherstone Senior Fellow at the Peterson Institute for International Economics and Professor of Economics and Director of the Center for International Economics at t

The Central Economic Intelligence Bureau (CEIB) is an Indian intelligence agency responsible for gathering information and monitoring the economic and financial sectors for economic offences and warfare.

The Century 21 Organisation was a group of companies founded by Gerry Anderson in the early 1960s to expand on his television production company, AP Films (APF; later Century 21 Productions). In addition to APF, the group included:

Cheque truncation (check truncation in American English, also cheque imaging) is a cheque clearance system which uses the digitization of a physical paper cheque into a substitute electronic form for transmission to the paying bank. The process of cheque clearance, involving data matching and verification, is undertaken using digital images instead of paper originals.

Chia Network is a proof-of-space and proof-of-time-based blockchain. It issues the digital currency Chia (XCH). It was founded in 2017 by Bram Cohen, the creator of BitTorrent, and Ryan Singer. Its headquarters are in South San Francisco, California.

A Chinese wall or ethical wall is an information barrier protocol within an organization designed to prevent exchange of information or communication that could lead to conflicts of interest. For example, a Chinese wall may be established to separate people who make investments from those who are privy to confidential information that could improperly influence the investment decisions.

ChromaWay is a Swedish blockchain technology company founded in 2014, involved in decentralized applications, relational blockchain technology, web3, and smart contracts.

Circle Internet Group, Inc. is a payments technology company. Founded by Jeremy Allaire and Sean Neville in 2013, it is currently headquartered in New York City and issues two types of stablecoin: USDC, which has a conversion rate pegged to the U.S. dollar, and EURC, which is euro-denominated. It also issues USYC, a tokenized money market fund.

Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois. Cision offers a portfolio of services, including PRNewswire, PRWeb, Brandwatch, and Canada Newswire.

CleverTap is an American customer engagement and retention platform. Its platform allows B2C brands to send contextual and personalised messages to their customers. It was established in 2013 in San Francisco, California.

Cloudera, Inc. is an American data lake software company.

Club goods (also artificially scarce goods, toll goods or quasi-public goods) are a type of good in economics, that are excludable (unlike public goods) but non-rivalrous, at least until reaching a point where congestion occurs.

CMC Markets plc is a UK-based financial services company that offers online trading in shares, spread betting, contracts for difference (CFDs), and foreign exchange across global markets. The company is headquartered in London, with hubs in Sydney and Singapore. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

Co-creation, in the context of a business, refers to a collaborative product or service design process in which consumers directly participate in ideation, development, and value creation. Unlike passive customer feedback mechanisms such as surveys or post-launch reviews, active co-creation involves continuous, direct customer collaboration throughout the design and development lifecycle

Coinye (formerly Coinye West), is a scrypt-based cryptocurrency. Cease and desist letters were issued against it for its use of American rapper Kanye West as its mascot despite West having no affiliation with the project. The project was abandoned by the original developers following West's filing of a trademark infringement lawsuit against them.

Colored Coins is an open-source protocol that allows users to represent and manipulate immutable digital resources on top of Bitcoin transactions. They are a class of methods for representing and maintaining real-world assets on the Bitcoin blockchain, which may be used to establish asset ownership. Colored coins are bitcoins with a mark on them that specifies what they may be used for.

A commodity trading advisor (CTA) is US financial regulatory term for an individual or organization who is retained by a fund or individual client to provide advice and services related to trading in futures contracts, commodity options and/or swaps. They are responsible for the trading within managed futures accounts. The definition of CTA may also apply to investment advisors for hedge

Community ownership is a broad term that refers to shared ownership and decision making over local assets, resources, or services, typically for the purpose of ensuring economic, cultural, and social benefits for its users. The forms of community ownership and concepts about what constitutes “ownership” are diverse and depend greatly on context. However, generally in cases of community o

Computer Associates International, Inc., later CA, Inc., and CA Technologies, Inc., was an American multinational enterprise software developer and publisher that existed from 1976 to 2018. CA grew to rank as one of the largest independent software corporations in the world, and at one point was the second largest. The company created system software (and for a while applications softwar

Originally developed in 2019 by Microsoft under the name Coco and later rebranded to Confidential Consortium Framework (CCF), it is an open-source framework for developing of a new category of performant applications that focuses on the optimization of secure multi-party computation and data availability. Intended to accelerate the adoption of blockchain technology by enterprises, CCF ca

Conga is an American business-to-business software provider specializing in business process automation and Contract Lifecycle Management (CLM) tools.

Consensys is a private blockchain software technology company founded by Joseph Lubin and based in Fort Worth.

Consumer-to-business (C2B) is a business model in which consumers (individuals) create value and businesses consume that value. For example, when a consumer writes reviews or when a consumer gives a useful idea for new product development then that consumer is creating value for the business if the business adopts the input. In the C2B model, a reverse auction or demand collection model,